BMW joins hands with fashion designers to boost sales - The Financial Express

BMW joins hands with fashion designers to boost sales

German automobile manufacturing company BMW on Friday launched the updated ‘6 Series Gran Coupe’ in India, as well as launching the BMW India Bridal Fashion week.

By: | Updated: March 21, 2016 12:33 PM

German automobile manufacturing company BMW on Friday launched the updated ‘6 Series Gran Coupe’ in India, as well as launching the BMW India Bridal Fashion week.

“In India people spend money on real estate, children’s education, marriage and jewellery but not on luxury cars. India has the largest number of affluent people who do not own a luxury car. By combining fashion with luxury, BMW expects to push sales,” BMW Group India president Philipp von Sahr told ANI.

“Indian designers have to be dynamic, precise and accurate while making their products to give their customers joy. BMW also focuses on the same to provide a joy of driving, leading to a good partnership,” he added.

The 6 Series Gran Coupe, which has been priced at Rs 1.14 crore for the 64d Eminence and going up to Rs 1.21 crores for the 640d Design Pure Experience, will be available in India as a completely built-up (CBU) unit from today. The car has a 3.0-litre, 6-cylinder, in-line diesel power-train, mated to an 8-speed dual-clutch automatic transmission. This unit is capable of churning out 313bhp and 630Nm of torque. The car can do 0-100Km/h in 5.4 seconds and reach a top speed of 250 Km/h.

The BMW India Bridal Fashion week shall see designers like JJ Valaya, Shantanu Nikhil, Tarun Tahiliani and Suneet Varma among others showcase their bridal collections in Delhi, Mumbai, Chennai, Hyderabad, Ahmadabad and Chandigarh.

While talking about expansion plans, Sahr talked about recently opened dealerships in Rajkot, Vijaywada and Ludhiana which will help add volume sales. Apart from that, mobile showrooms are being taken to smaller cities like Udaipur. This is to vet whether the city has an appetite for luxury cars and will a showroom be feasible in the city.

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