In recent years, there has been a noticeable shift in homebuyers’ preferences. While high-rise apartments have long been synonymous with luxury living, an increasing number of individuals are now turning their attention towards luxury villas. This trend is driven by a desire for exclusivity, privacy, and a more personalized living experience.

One of the primary reasons homebuyers are gravitating towards luxury villas is the promise of space and privacy. Unlike high-rise apartments, which can be densely packed and often come with shared amenities and common walls, luxury villas offer expansive living areas and private outdoor spaces giving residents a personalised living. This allows residents to enjoy private gardens, swimming pools, and spacious terraces that are ideal for entertaining guests or simply unwinding in their own space. The seclusion provided by a villa ensures that homeowners can escape the hustle and bustle of city life, enjoying a tranquil retreat that high-rise apartments rarely offer.

Luxury villas also offer a level of customization and personalization that is often unattainable in high-rise apartments. When purchasing a villa, buyers frequently have the opportunity to work closely with architects and designers to tailor the home to their specific tastes and needs.

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As the Indian luxury market experiences significant growth, projected to soar from USD 38.02 billion currently to USD 101.92 billion by 2029, both buyers and investors are increasingly focusing on premier locations for upscale residential properties like villas. Greater Noida and the Yamuna Expressway have emerged as top contenders in this space. These areas are distinguished by their advanced infrastructure, advantageous locations, and exceptional lifestyle amenities, making them highly attractive for those seeking luxury living.

Properties situated in prime locations with key amenities such as educational institutions, hospitals, shopping centres, and metro stations nearby often experience quicker appreciation and offer higher rental returns. As reported by Anarock, out of the 328,400 residential units introduced in the top seven cities last year, around 8,610 were villas. This marks a rise from the 8,420 villas out of 357,640 units launched in 2022. The growing interest in luxury villas is expected to persist and expand in the upcoming years. There is a growing preference for villas over high-rise apartment complexes, and investors are also gravitating towards more spacious homes, leading to an increase in the launch of luxury villas.

Another significant advantage of luxury villas is the exclusivity of the community in which they are situated. Many high-end villa developments are located within gated communities that offer an added layer of security and privacy. These communities often feature a limited number of homes, ensuring that residents are part of a select group with similar tastes and lifestyles. This sense of exclusivity is appealing to those who value privacy and wish to distance themselves from the often crowded and impersonal nature of high-rise living.

From a financial perspective, luxury villas are also viewed as a more stable long-term investment. Their unique features and prime locations often ensure that they retain their value and can even appreciate more significantly over time compared to high-rise apartments.

While high-rise apartments have their own set of advantages, the exclusive experience offered by luxury villas is proving to be a more attractive option for today’s homebuyers. The combination of privacy, customization, integration with nature, and strong investment potential makes luxury villas a compelling choice for those seeking a sophisticated and personalized living experience. As preferences continue to evolve, it is clear that the beauty of luxury villas will remain a dominant force in the real estate market.

(By Neeraj Sharma, MD, Escon Infra Realtor)

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