To encourage greater gender equality and diversity in real estate, industry policies should promote inclusivity and equal opportunities. Efforts should focus on creating a supportive environment for women to thrive in the field. Initiatives such as mentorship programs, networking events, and educational outreach can contribute to breaking down gender barriers, says Amrita Gupta, Director of the Manglam Group and Founder President of CREDAI Rajasthan Women’s Wing.

In an exclusive interview with Sanjeev Sinha, Ms Gupta talks about the most significant trends likely to shape the real estate industry in 2024 and shares her business outlook. Excerpts:

What do you see as the most significant trends shaping the real estate industry in 2024, and how do you anticipate these trends influencing growth?

The most significant trends shaping the real estate industry include the continued integration of technology, a focus on sustainability, and the rise of co-living spaces. These trends are expected to influence growth by providing more personalized and immersive experiences for homebuyers, catering to environmentally conscious preferences, and addressing the demand for affordable housing in urban areas. The trajectory appears promising, with expected continued urbanization, a rental market on the brink of expansion, and property prices poised for steady appreciation.

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In the face of potential challenges in the real estate market, how do you think technology will play a role in addressing these challenges and reshaping the industry?

Technology will play a crucial role in addressing potential challenges in the real estate market. Augmented and virtual reality are revolutionizing the home-buying experience, making it more accessible and interactive. Smart home features, including automated lighting and security systems, enhance safety and convenience. Additionally, digital platforms facilitate digital house hunting, transforming traditional homes into smart homes. These technological advancements contribute to reshaping the industry by adapting to changing consumer preferences and streamlining processes.

In terms of industry policies and broader advocacy efforts, what do you believe can be done to encourage greater gender equality and diversity in real estate? Any initiatives you have been involved in to promote diversity and inclusion?

To encourage greater gender equality and diversity in real estate, industry policies should promote inclusivity and equal opportunities. Efforts should focus on creating a supportive environment for women to thrive in the field. Initiatives such as mentorship programs, networking events, and educational outreach can contribute to breaking down gender barriers. As the Founder President of CREDAI Rajasthan Women’s Wing, I have been involved in several such initiatives to promote diversity and inclusion in the Indian real estate industry. Based on the encouraging results achieved, we have expanded the Women Wing to other cities in CREDAI as well.

What advice would you give to young women considering a career in this traditionally male-dominated field?

For young women considering a career in real estate, the best advice would be to pursue their passion fearlessly. Seek mentors and allies within the industry, and don’t be afraid to voice ideas and opinions. Embrace opportunities for learning and skill development, and remember that diversity is an asset that brings unique perspectives to the table.

Can you throw some light on the plans of Manglam Group for 2024?

We plan to continue to bring new trends in the industry with a focus on developing technologically-advanced, secure, and sustainable spaces for our customers. We will continue launching new projects in markets like Jaipur, Udaipur, Goa, etc, aligning with the trend of growing opportunities in these areas due to government initiatives and increasing employment prospects. The main objective is to provide a technologically advanced, luxurious, sustainable, and secure home to our customers and maintain high-quality standards by following the set guidelines.