Page 98 of Brand Wagon

Rural consumption is moving from essentials towards choice and care

In the end, AI companions may reflect our desires, but they cannot fulfil them entirely. As Sinha puts it: “If society outsources emotional life to a machine, we risk forgetting how to be with one another.” (Image created on ChatGPT)

Of bots and broken hearts: AI companions in an age of loneliness

The Future Expectations Index holds at 59, with 73% confident of meeting financial goals within five years and 76% expecting their financial situation to improve.

4 in 5 lower-middle class Indians now use UPI: Report

Can your air fryer spy on you? UK watchdog sounds alarm on smart devices

Woh Kahani crosses 10,000-episode mark, expands audio library across Indian languages

BrandWagon AdTalk with ASCI’s Manisha Kapoor Premium Story

Digital takes 63% of e-commerce ad spend as TV and print see big drops

From a small family venture to a global grooming company: The Vi-John Story

How Entitled Solutions is helping big brands like Jubilant and Apollo streamline worker health compliance across India

Vedanta Aluminium sets 2030 targets as part of its decarbonisation roadmap

Aurionpro acquires Fintra Software to expand transaction banking capabilities

Can skincare and sports redefine masculinity? Joy Personal Care’s campaign thinks so

Gour Gupta discusses Tribes Communication’s Goafest wins and agency strategy Premium Story

The ‘Enormous’ advantage: Why creativity and trust trump pitches in the new ad ecosystem Premium Story

Why WPP killed GroupM: WPP Media’s AI push targets ad dominance

New DMRC campaign targets social media stunts on trains

The Candy Shop and Lil Uzi Vert tap cultural currency in new brand collab

Advertising

DCM Shriram Campaign Highlights Rural Maternal Health Risks

Why maternal mortality still haunts rural India- A Mother’s Day campaign calls attention

Absolut Mixers launches #UNLABEL #BORN COLOURLESS campaign to promote a world without labels

Both Turkey and Azerbaijan, in separate statements, have criticised India's Operation Sindoor and backed Pakistan.

Race to own brand ‘Operation Sindoor’ begins; Reliance and three others file trademark application

From periods to menopause: Laiqa’s AI-powered app for women’s wellness aims to cover it all

Shraddha Kapoor-backed PALMONAS secures Rs 1.26 crore on Shark Tank India season 4

For this reason, Bachchan is often considered the “firefighter” of Indian advertising, say industry experts.

Why Bachchan remains the advertiser’s safest bet

Simply Fresh launches ‘Rakho Iraade Fresh’ campaign to inspire community action

Media’s moment of reckoning in 2025 post-consolidation Premium Story

The FIR also includes links to Sportasy’s advertisements and social media promotions that depict the platform as a fantasy game but, in practice, facilitate betting and wagering behaviour.

FIR filed against FIFS member Sportasy in Haryana for alleged illegal betting

Chai pe Charcha with BrandWagon Premium Story

Game of the Week: Pure Sniper: City Gun Shooting

Digital has been a permanent fixture in our landscape, unaffected by pre or post-COVID distinctions

BrandWagon Adtalk with Haleon’s Anurita Chopra Premium Story

BrandWagon Ad Talk with IndiaLends’ Ankit Khurana

GOZOOP Group wins digital mandate for Tim Hortons

Chobey highlighted the remarkable growth of India’s digital landscape, noting that the country boasts over 800 million internet users and the world’s lowest data costs.

Google India’s Roma Datta Chobey highlights AI’s role in India’s digital revolution

Infobip’s Ben Lewis on the company’s CPaaS X offering, market differentiators, and future growth plans Premium Story

The role of customer journey mapping in personalisation

By introducing the first-ever combined package for gaming with Live TV, we are not just meeting consumer demands for more entertainment; we’re ushering in a new era in entertainment that’s led by high-end gaming for all,” Harshit Jain, co-founder and CEO, OnePlay, said.

OnePlay partners with SkyPro IPTV and Velosting to launch integrated cloud gaming and IPTV packages

The partnership with Velosting aims to expand OnePlay’s gaming operations into the APAC region, enhancing infrastructure to deliver high-performance and…

By BrandWagon Online

November 5, 2024 11:38 IST

The company has carved its path by focusing on its strength: providing vernacular content and targeting tier-2 and tier-3 audiences and creators, rather than competing directly with Meta or Google.

ShareChat’s Gaurav Jain on why and how its platform is surviving against global giants Premium Story

The company’s net loss widened 72.17% to Rs 5,144.773 crore in FY23 from Rs 2,988.63 crore in FY22.

By Shailja Tiwari

November 5, 2024 08:00 IST

In the top five Most Desired Brands of 2024, Dell Laptops led the list, followed closely by Apple iPhone, which rose three ranks to secure the second position.

Dell Laptops retains title of #1 Most Desired Brand; reveals TRA’s report

This annual ranking is based on in-depth interviews with more than 2,500 consumer influencers across 16 cities, providing a comprehensive…

By BrandWagon Online

November 4, 2024 18:40 IST

The report also focuses on Southeast Asia, examining markets like Indonesia, Malaysia, the Philippines, Singapore, and Thailand.

72% of global marketers set to increase ad budgets in 2024, reveals Nielsen report

In France, Multiple Product Retailers spend approximately $2,025 million and Motor Cars lie at the second rank with an ad…

By BrandWagon Online

November 4, 2024 17:39 IST

It is reported that the waiting list for the app is now open and the first one million fans to register can exclusively preview DHONI content, including behind-the-scenes footage, interactive experiences as well as a rewards system, the company claimed.

MS Dhoni launches fan app ‘DHONI’ with Single. id

Single. id, a cross-reward programme operated by Enigmatic Smile, has announced a collaboration with Mahendra Singh Dhoni, cricketer, to launch…

By BrandWagon Online

November 4, 2024 12:50 IST

Should the court verdict----on the pre- bundling of apps in smartphones---go against Google, it might lose some market share.

MapmyIndia stays competitive as Google cuts prices in the mapping API market

In the B2C space, today, MapmyIndia, counts 24 million downloads of the Mappls app. However, the B2C space has seen…

By Jatin Grover

November 4, 2024 12:06 IST

Nisha Sampath, managing partner at Bright Angles Consulting, points out that the pressure on brands to be authentic is growing.

How India’s greenwashing guidelines are reshaping sustainability claims for brands Premium Story

For businesses, these guidelines mean adapting to a new landscape of accountability. “The government’s guidelines aim to bring accountability.

By Geetika Srivastava

November 4, 2024 10:17 IST

"The only gadgets I have are a Kindle for reading and a Remarkable paper tablet for writing. I am very bad at figuring out new gadgets," Barman commented.

After Hours with Jaydeep Barman, co-founder and CEO, Rebel Foods Premium Story

“If I were not a food entrepreneur, I would be an adventure sports entrepreneur,” Barman said.

By Banasree Purkayastha

November 4, 2024 09:58 IST

A clutch of home-grown brands with firepower (read social-media following) have been nipping at the giants’ heels.

Homegrown D2C sneaker brands challenge global giants in India’s footwear market Premium Story

The advent of e-commerce seems to have turned the rules of category marketing on their head.

By Ayanti Bera

November 4, 2024 09:47 IST

As AI becomes increasingly integral to the entertainment industry, its influence spans a wide spectrum, from content creation to distribution and audience engagement.

Amagi’s Jay Ganesan on how AI is shaping the future of content creation, distribution, and viewer engagement Premium Story

In conversation with BrandWagon Online, Jay Ganesan, senior vice president – APAC, Amagi, delved into how the cloud-based SaaS for…

By Gopika Nair

November 4, 2024 08:00 IST

"So whenever I get to take a break, I prefer to stay at home and enjoy the sumptuous meal prepared by my wife," Vennam said.

BrandWagon Chai pe Charcha with Drucare’s Rajendra P Vennam Premium Story

Rajendra P Vennam, CEO and CTO, Drucare, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Gopika Nair

November 3, 2024 17:30 IST

How streaming and audio ads redefine retention marketing

Stream metrics and audio ad metrics such as click through rates, engagement and completion are increasingly being viewed as core…

By Guest

November 3, 2024 15:00 IST

"If life had taken a different turn, I’d likely be an architect. The idea of designing structures that stand the test of time is both a challenge and an art form that appeals to me," Kumar said.

BrandWagon Chai pe Charcha with Addverb’s Sangeet Kumar Premium Story

Sangeet Kumar, CEO and co-founder, Addverb, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Gopika Nair

November 3, 2024 11:45 IST

The Oxford globe scan report global corporate affairs survey 2024 has revealed important findings where geopolitical risk and uncertainty is the top perceived short-term category risk for global businesses.

ESG : New tenets for brand purpose

In the era of social media, digital communications democracy and AI, brands and businesses need to be sensitive while strategizing…

By Guest

November 3, 2024 09:33 IST

I have a four month old, so weekends are dedicated to him and my wife now.

BrandWagon Chai pe Charcha with Boon’s Advait Kumar Premium Story

Advait Kumar, founder, Boon, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Gopika Nair

November 2, 2024 17:16 IST

For businesses seeking to improve communication, RCS combines reach, security, and interactivity, making it an ideal modern messaging solution."

The next frontier in business messaging: Unleashing the power of RCS

Better to say, RCS is a massive upgrade from the world of vanilla SMS. It offers an immersive, media-rich, branded…

By Guest

November 2, 2024 14:41 IST

"I embrace the discomfort that comes with pushing my limits, as it strengthens my mental health and resilience. Working out helps me stay focused and balanced, both mentally and physically," Vats said.

BrandWagon Chai pe Charcha with Amala Life’s Rahul Vats Premium Story

Rahul Vats, founder, Amala Life, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Gopika Nair

November 2, 2024 11:44 IST

By strategically locating dark stores in the city based on historical demand information, it ensures that a typical dark store serves customer requests originating within a 3.5 Km radius.

Dark store operations at scale: The key to Q-Commerce success

Consider Zepto, for instance. Once a customer places an order, the platform’s algorithm assigns the order to the nearest dark…

By Guest

November 2, 2024 09:33 IST