Page 634 of Brand Wagon

Dentsu International’s global CEO, Wendy Clark, and global CCO Fred Levron announced the launch of Dentsu Creative at Cannes Lions

The brand has roped in Bhumi Pednekar for the campaign

In her new role, she will be responsible for developing communication and marketing strategies

The campaign has been conceptualised by Cinemon Pictures

Aditya Birla Fashion and Retail and Tarun Tahiliani’s brand plans to launch 75 stores by March 2023

The campaign has been conceptualised by Wunderman Thompson

The agency will be responsible for the overall branding, advertising and digital appearance of Sumadhura Group

Apple store employees in a Baltimore suburb voted to unionize by a nearly 2-to-1 margin Saturday, joining a growing push…

The latest skirmish between Emami’s Kesh King and HUL’s Indulekha shows that comparative advertising will be rampant when stakes get…

‘The key differentiator in a fast growing category is execution’

Industry leaders on whether guidelines would end up stifling creativity in advertising

In an environment where switching costs are low and consumers swamped with a growing collection of services, media companies need…

On an average, Myntra claims to have sold 10 t-shirts, 14 lipsticks and 17 sarees every second and roughly 1,600…

A successful omnichannel marketing strategy is credited for fostering brand awareness among customers, improving engagement, and increasing ROI and sales

Advertisers investing time on multiple mediums, need to be more open to alternate means of ROI