Page 623 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Instead of treating horror as a one-off project, what Conjuring monetised in the interconnected series that formed a universe anchored by the protagonists posing as the anchors of the universe.

The sheen’s off Sapphire

For FY 2025, we are planning several significant campaigns, including a major language launch.

Duolingo’s Karandeep Singh Kapany on company’s monetisation strategy besides its marketing plans for FY25 Premium Story

"I highly recommend watching 'The Pursuit of Happyness.'" Agrawal said. (Image Credits: Barista)

Chai pe Charcha with BrandWagon Premium Story

Commerce media equips brands with data pertaining to demographics, user preferences, purchase intent, browsing behaviors, etc. (Image Credits: Freepik)

Driving 10X product discoverability with commerce media

Matrix announces merger with Bling management

Clensta unveils #TheBetterWay campaign featuring Parineeti Chopra

Ogilvy Mumbai names Anurag Agnihotri as chief creative officer (West)

DraftKings sued over its ‘Deceptive’ $1,000 bonus bet offer

Squid Game’s Lee Jung-jae raises Korean AI advertising stock by 69%

Tata Play introduces addressable ads for linear television

After hours with Yulia Aslamova, head of Asia, DRIM Global

Star power brightens beauty business in India

Hyper-personalisation: A double-edged sword for brands? Premium Story

EPACK Prefab launches ‘WasteToWorth’ campaign for sustainability and recycling

Lighthouse Learning rolls out its #DontSkipTheFirstPage campaign for World Environment Day

Piyush Pandey to receive LIA Legend Award for outstanding contribution to advertising

This content has been removed on the request from the parties

Advertising

Bangur Cement launches ‘Vote Solid, Desh Solid’ campaign inspiring citizens to vote

Omnicom elevates Alex Lubar to global CEO of DDB Worldwide

BPCL launches TVC ‘Aapki Gaadi ka Mr Dependable’ featuring Rahul Dravid

Marketing

I’ve always been intrigued by meaningful cinema and so I would’ve loved to pursue my passion for acting but I never did.

Chai pe Charcha with BrandWagon Premium Story

Blogger’s Park: Redefining engagement

Interview: Ambuj Narayan, CEO, Taneira

Media

A snippet from one of the ads. (Image Credit: YouTube)

MyGate unveils ‘Go Beyond’ campaign

New York Times posts upbeat results on boost from digital subscriptions

CNN and WBD Sports collaborate to unveil WBD Connect for global users

Gaming

‘Playground' has seen brands such as MAAC, KFC, BBK, Dark Fantasy, Wings, and Lifelong, the company claimed

iQOO unveiled as sponsor for entertainment show Playground

Digital Marketing

Martech

Ad-tech firms claim that the fund raised by them has primarily been directed towards product development and expansion of capabilities.

Ad-tech gains momentum in India as investment rose 208% to $8 million in CY21

While the industry continues to grow, industry stakeholders believe that the adoption is still slow due to the pricing model

By Smriti Mishra

Updated: July 12, 2022 12:46 IST

The first recommendation is in full-funnel marketing.

Underspending hits ROI in 50% of media plans: Nielsen

The research firm recommends that media spend needs to be between 1% and 9% of revenue for brands to stay…

By Christina Moniz

July 12, 2022 08:03 IST

In the earlier format, the corporate office of Prasar Bharati used both AIR and Doordarshan logos on both the sides of the written text 'PRASAR BHARATI' along with the Indian emblem in the middle

Prasar Bharti launches new logo

Inspired from the identities of both All India Radio (AIR) and Doordarshan, the new logo of Prasar Bharati is defined…

By BrandWagon Online

July 11, 2022 21:30 IST

Volkswagen’s media agency, PHD India, further elevated the launch campaign via its 360-degree incisive approach

Volkswagen Virtus rolls out a 360 degree campaign

The campaign has been conceptualised by DDB Mudra Group and PHD Media

By BrandWagon Online

July 11, 2022 17:44 IST

Cosmo First aims to steer high growth businesses in India that are sustainable, scalable, and profitable, and deliver lasting value for all the stakeholders

Cosmo Films Limited re-brands to Cosmo First Limited

The strategic decision comes considering the company’s business activities have expanded beyond films into specialty chemicals (master-batches, coatings, and textile…

By BrandWagon Online

July 11, 2022 17:03 IST

TVS Radeon rolls out a new campaign featuring Pankaj Tripathi

The campaign is conceptualised by Lowe Lintas

By BrandWagon Online

July 11, 2022 16:35 IST

The aim behind the partnership is to co-create and grow together.

Digital Kong bags complete digital mandate for Raw Beauty

As per the mandate, Digital Kong will take forward performance marketing, social media communication, brand strategy, creative shoots, public relations,…

By BrandWagon Online

July 11, 2022 15:47 IST

The funds have been raised through UK based Entrepreneur First, Upsparks VC, Sarath Sura amongst others

AI-powered video editing platform vidyo.ai raises $1.1 million in seed round

As per the company, the funds will primarily be used to attract tech talent and hire senior and mid-level engineers…

By BrandWagon Online

July 11, 2022 15:07 IST

Chugh will lead the company’s legal and compliance function.

Games24x7 announces appointment of Sameer Chugh as chief legal officer

With over 26 years of experience, Chugh has held multiple legal and advisory roles at companies across industries

By BrandWagon Online

July 11, 2022 14:03 IST

Tiger Shroff extends association with ESports Premier League (ESPL) as brand ambassador for season 2

The actor will continue as the face of ESPL to encourage competitive gaming across the country

By BrandWagon Online

July 11, 2022 13:26 IST

Jujhar Group rolls out a new brand identity

The group’s new corporate identity and branding has been done by Triverse Advertising

By BrandWagon Online

July 11, 2022 12:04 IST

Five involved units of Alibaba, including a 2021 purchase of equity in its subsidiary, the Youku Tudou streaming platform.

China regulator fines Alibaba, Tencent for disclosure violations

China’s tech sector has been one of the main targets of a crackdown on monopolistic practices that started in late…

By Reuters

July 11, 2022 09:08 IST

The company recently acquired a virtual telecom operator licence from the Department of Telecommunications (DoT).

Adarsh Dikshith is Exotel CFO

According to the company, Dikshith has more than 24 years of expertise working with businesses to help them grow beyond…

By FE Bureau

July 11, 2022 08:42 IST

Children in the age two- to 14-year age group account for the highest share of viewership amongst all age groups—almost 20% of all TV impressions, according to BARC.

Entertaining kids: No child’s play

As viewership of children’s programmes on the small screen drops, OTT platforms and channels scout for ways to prop up…

By Akanksha Nagar

July 11, 2022 08:37 IST

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