Page 617 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

The rebranding coincides with the launch of a new season of ‘Bigg Boss Marathi,’ which has reportedly achieved the highest TVR for a season premiere in the show’s history

Colors Marathi announces rebranding and new tagline with record ‘Bigg Boss Marathi’ premiere

Himalaya Wellness was founded in 1930. (Image Credits: Himalaya PartySmart)

Himalaya PartySmart partners with Aditya Roy Kapur as official brand ambassador

Features included work from The Walt Disney Animation Studios, Pixar Animation Studios, Lucasfilm, Marvel Studios, Searchlight Pictures and 20th Century Studios. (Image Credits: Freepik)

India a long-term proposition for Disney: Alan Bergman, co-chairman, Disney Entertainment

The new office, which accommodates up to 350 employees, features a garden city theme, 17 meeting rooms, collaboration spaces, and phone pods.

US grocery giant Hy-Vee expands in India with new Bengaluru office

G-SHOCK India ropes in actor Vicky Kaushal as brand ambassador

Padmini VNA Mechatronics assigns digital duties to DigiStreet Media

Dream11 reinforces commitment to safe, trusted and accountable gaming through ‘Dream Responsibly’

Vector Brand Solutions appoints Nikhil Fernandes as chief creative officer

Hype Luxury ropes in Suniel Shetty as brand ambassador

Team SOUL onboards iQOO as title sponsor, becomes ‘iQOO SOUL’

On the spot with Rajnish Rawat, co-founder, Social Pill

The sleep factor! How Sheela Foam plans to take on the Indian mattress industry with Kurlon Premium Story

BrandWagon Adtalk with Godrej Appliances’ Swati Rathi Premium Story

Brands weave stronger customer bonds by leveraging past behavior to contextualise experiences

Chai pe Charcha with BrandWagon Premium Story

Sustainable horizons: Unraveling the dynamics of ethical branding in 2024

Advertising

The Spices Board says the South Asian nation exported products worth $4 billion during 2022-23.

India tells spice makers to verify quality after Hong Kong allegations

Lee launches brand campaign with King

Polycab launches #CheerIndiaKeLiye campaign for ICC Men’s Cricket World Cup 2023

Marketing

Besides the consumer facing side of the business, Visa also works banks, merchants, among others.

As consumers move from cash to cashless transactions Visa rides on safety and security

Godrej Yummiez launches ready-to-cook ‘Yummiez Crispy Fried Chicken’

Back to basics

Media

"I have always been drawn to places that offer a sense of adventure and tranquillity, which is why wildlife destinations captivate me," Vanapala added.

BrandWagon Chai pe Charcha with Way2News’ Raju Vanapala Premium Story

After hours

A different path

Gaming

State governments including the governments of Karnataka, Kerala, and Tamil Nadu, had sought to ban online skill games, confusing them with gambling (Image source: Freepik)

An easy regulatory fix for online skill gaming

Digital Marketing

Martech

The record-breaking climate disasters have accentuated the need for more sustainable travel as we embrace a new era of work.

Blogger’s Park: Business travel to chart a new route

Corporate travellers will increasingly take the eco-conscious path guided by convenient tech aids

July 20, 2022 08:26 IST

We primarily sell Skinn in department store chains such as Shoppers Stop, Lifestyle and Central.

Interview: Manish Gupta, CEO & VP, fragrances and accessories, Titan Company

‘1,000-cr opportunity in women’s bags’

By Christina Moniz

July 20, 2022 08:16 IST

The addition of SPAG Asia increases the Finn total staff to more than 1,300 employees with more than 150 based in Asia with 275 professionals worldwide dedicated to the health sector.

Marketing and communications agency Finn Partners acquires SPAG

Aman Gupta, SPAG founder and managing partner, has joined Finn as a managing partner and lead for the agency’s health…

By BrandWagon Online

July 19, 2022 19:59 IST

It enables organisations to work through the full scope of recovery, including assessment, discovery, migration with ongoing management services, and pilots for proof-of-concept projects.

Mindtree partners with Rubrik to launch a unified cyber-recovery platform

The platform combines Mindtree’s program management, cloud, data, and cybersecurity capabilities, best practices, and accelerators, with Rubrik’s data resilience, data…

By BrandWagon Online

July 19, 2022 19:57 IST

iProspect has clocked an 83% growth in 2021.

Mindshare, dentsu X, Lodestar UM, top three agencies in 2021: RECMA Rankings

In terms of group rankings, GroupM led with 34% industry share, ahead of Mediabrands (19%) and dentsu (16%)

By BrandWagon Online

Updated: July 19, 2022 19:46 IST

EKAM plans to capture a significant market share in this segment

EKAM raises Rs 4.8 crore in Angel round

According to the company, the funds will be utilised for new product development, working capital, and marketing initiatives.

By BrandWagon Online

July 19, 2022 16:45 IST

Iyer joins Locomotive Global Media from Colour Yellow Productions

Locomotive Global Media appoints Kanupriya A Iyer as head of business affairs and senior producer

In her new role, she will work closely with Sunder Aaron to set up and lead Locomotive Global Media’s film…

By BrandWagon Online

July 19, 2022 15:56 IST

The upcoming facilities at Kengeri in Bengaluru aims to provide emerging athletes exposure to state-of-the-art amenities, delivering the best training modules and experiences in the country

Gameskraft Foundation join hands with Anju Bobby Sports Foundation

ABSF is an initiative by Anju Bobby George and her coach Bobby George to nurture, develop, and groom next-generation athletes

By BrandWagon Online

July 19, 2022 15:14 IST

In March this year, the company launched AnyChat, a conversational commerce platform, and in April, the company launched e-commerce management platform AnyX, which optimises e-commerce operations through central management of multiple e-commerce channels.

AnyMind Group raises $29.4 million in Series D funding

The funds will be used to strengthen the company’s advancement in the commerce enablement space and fund future acquisitions.

By BrandWagon Online

July 19, 2022 14:37 IST

The multi-sporting event will take place between July 28 - 8 August, 2022.

Sony Pictures Networks India bags exclusive TV and digital rights to broadcast Birmingham 2022 Commonwealth Games in India

The event will witness participation from 72 nations and feature 19 sports along with eight para-sports across 11 days of…

By BrandWagon Online

Updated: July 19, 2022 14:55 IST

Balan has previously worked with Suyati Technologies, Altem Technologies and Reliance Global Services Pvt. Ltd

Beyond Key names Abilash Balan as head of marketing

He will report to the chief operations officer, Ashish Sankhala

By BrandWagon Online

Updated: July 20, 2022 17:25 IST

The company recently raised funding of $14.3 million (Rs 110 crore) in a Series A round

Pepper Content appoints Harshit Vyas as chief business officer

In his new role, Vyas will focus on driving growth for the fast-growing content marketplace

By BrandWagon Online

July 19, 2022 12:16 IST

Last month, ASCI stated that advertisements must not include gender stereotypes that are likely to cause harm or serious or widespread offence.

From influencer marketing guidelines to inclusivity in advertising, how ASCI has evolved to address the changing advertising landscape

Ed-tech, and advertising to children are some of the areas that we will explore, Subhash Kamath, chairman, ASCI, said.

By Smriti Mishra

July 19, 2022 10:00 IST

Gap banks on Reliance Retail’s aggression

Inability to make much headway could have led to Arvind divorce

July 19, 2022 08:25 IST

Netflix would reap royalties of about $50 million to $75 million from those sales.

How Netflix plans to find its inner ‘Star Wars’

Netflix’s franchise initiative comes at a critical moment, following two rounds of layoffs amid subscriber losses.

By Reuters

July 18, 2022 19:05 IST

He has previously worked with Helpshift, Expedia Group, Deloitte Consulting, and AT&T Labs across US and India geographies.

Ecom Express appoints Amit Choudhary as chief product and technology officer

Prior to Ecom Express, Choudhary was associated with Paytm as senior vice president – technology

By BrandWagon Online

July 18, 2022 18:30 IST

As per David Dey, founder and CEO, iNSANE Esports, the collaboration with STAN will be enabling iNSANE fans to engage with their favourite players

Blockchain startup STAN collaborates with Indian BGMI teams to launch NFTs for fan engagement

Following the collaborations, OR Esports and Blind Esports have named STAN as their official non-fungible token (NFT) and digital collectibles…

By FE Digital Currency

July 18, 2022 17:25 IST

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