Liberty Shoes’ ‘Mera Joota Hindustani’ campaign: A modern twist on tradition with competitive pricing and digital push
Unveiling India’s market magnetism: Why international brands flock to expand amidst rising opportunities
Duolingo’s Karandeep Singh Kapany on company’s monetisation strategy besides its marketing plans for FY25 Premium Story
CEAT Tyres and Royal Enfield celebrate Friendship Day with #KaroSafetySeDosti campaign The two brands commemorated their continuing alliance with a social media campaign By BrandWagon OnlineAugust 7, 2022 11:39 IST
Driving credibility and reputation – what new age brands can do Critical across brand sizes, building trust becomes even more important for younger brands as word-of-mouth plays a higher role in… August 7, 2022 10:00 IST
AI for marketing: An indispensable partner in 2022 and beyond Given the potential of AI, brands that are early adopters would have an edge over the rest in the coming… August 6, 2022 17:57 IST
Meta pauses purchase of Within Unlimited as Federal Trade Commission’s suit proceeds The Federal Trade Commission sued to block the purchase, saying it would help Meta on a path to a monopoly… By BloombergAugust 6, 2022 16:28 IST
Nykaa to acquire LBB; aims to position itself as a discovery-led retailer As per the company, the acquisition aligns with Nykaa’s fundamental content-first approach to engaging with its loyal consumer base By BrandWagon OnlineAugust 6, 2022 14:54 IST
Twitter breach exposed anonymous account owners Twitter said it learned about the data sale on the hacking forum from media reports and “confirmed that a bad… By Associated PressAugust 6, 2022 12:05 IST
How experiential marketing is changing brand building In 2022 If a brand is to succeed, it must embrace experiential marketing as a pivotal part of the field August 6, 2022 10:16 IST
Quint Digital Media Limited posts a 80% rise in revenue to Rs 16.60 crore in Q1 FY23 QDML’s losses contracted by 35% to Rs 5.24 crore By BrandWagon OnlineAugust 5, 2022 20:23 IST
Snickers maker apologises for advert suggesting Taiwan is a country Snickers joins a long list of foreign brands that have been forced to apologise after being called out by Chinese… By ReutersAugust 5, 2022 19:37 IST
Jivraj9’s rolls out a new campaign ‘Sangharsh’ for Independence Day campaign Conceptualised by Zero Gravity Communications, the campaign is currently live on Facebook, Instagram, YouTube and movie theaters By BrandWagon OnlineAugust 5, 2022 19:23 IST
Purina partners with DC League of Super-Pets; plans multi-channel campaign for Purina Supercoat #UnleashTheSuper The ad film will be leveraged on YouTube and OTT platforms By BrandWagon OnlineAugust 5, 2022 19:00 IST
Enormous Brands strengthens its leadership teams at Mumbai and Delhi offices The agency brings on board Pratik Adhikari, Parijaat Sehgal and Swati Agnihotri By BrandWagon OnlineAugust 5, 2022 18:04 IST
Bira 91 appoints Meghna Agrawal as chief financial officer In this new role, Agrawal will drive the global finance function at Bira 91 By BrandWagon OnlineAugust 5, 2022 17:03 IST
Kotak Mahindra Bank inks association with Kaun Banega Crorepati – Season 14 as the ‘official banking partner’ As per the association, the hotseat winners will be awarded their prize money through Kotak Mahindra Bank’s multiple payment options By BrandWagon OnlineAugust 5, 2022 16:04 IST
Twitch’s gambling boom is luring gamers into crypto casinos Although crypto-gambling has been a heavy presence on Twitch for over a year, it’s now attracting more viewers—and more controversy—than… By BloombergAugust 5, 2022 14:59 IST
Dentsu Group acquires a majority stake in global technology and services firm Extentia The company will be known as “Extentia, a Merkle Company” with immediate effect and will develop joint go-to-market plans and… By BrandWagon OnlineAugust 5, 2022 14:20 IST
WPP raises sales outlook on demand from tech, health clients Adjusted sales excluding pass-through-costs rose more than 12% to 5.5 billion pounds ($6.7 billion) in the first half of the… By BloombergAugust 5, 2022 13:28 IST
Paras Buildtech appoints Poulomi Ray as head of marketing Ray has previously worked with brands such as DLF Ltd, The Leela Group, Hilton Hotels, and MGM Resorts International (USA),… By BrandWagon OnlineAugust 5, 2022 12:48 IST
