Lyncus announces the launch of its campaign, designed to celebrate the introduction of Mumbai’s new AC double-decker buses while promoting its range of touch switches. The campaign, titled ‘Get the BEST Upgrade, Experience the Touch with Lyncus’, aims to capitalise on the city’s infrastructure upgrade and encourage commuters to embrace technology in their daily lives.
As Mumbai gears up for a new era of public transportation with the introduction of AC double-decker buses, Lyncus saw an opportunity to align its brand values with the city’s progress. The brand emphasises the importance of staying updated with trends and technology. The double-decker buses, a symbol of Mumbai’s heritage, have been upgraded, presenting the opportunity for Mumbaikars to upgrade their technology with Lyncus touch switches.
The branding activity will see the new buses completely wrapped with creative designs showcasing Lyncus’ range of touch switches. The buses will ply on key routes including Andheri East to SEEPZ, Backbay Depot to NCPA, and CSMT to Backbay Depot, ensuring maximum visibility among commuters and bystanders from corporate hubs across Mumbai.
“Our campaign not only celebrates the city’s progress but also invites Mumbaikars to upgrade their daily experiences with our innovative touch switches. This initiative reflects our commitment to innovation and sustainability, values that resonate deeply with the spirit of Mumbai,” Laxman Tari, head- brand and digital business, Legrand India, said.
In addition to enhancing brand awareness, the campaign aims to amplify its Out-of-Home (OOH) presence through digital channels, reaching a wider audience and driving engagement online. The campaign will run in April and October during the festive period giving commuters the touch of Lyncus’ innovative technology during their daily travels.