Brand Wagon Hrithik’s HRX zoomed, but why did Deepika’s 82°E doom? Decoding business of celebrity brands Brand Wagon
Only 9% of marketers say customer data is highly accessible: Report Three in four APAC marketers lack confidence in their data, analytics, insights By BrandWagon OnlineAugust 12, 2022 14:30 IST
Independence Day 2022: JSW Paints launches a new film ‘Think Beautiful’ The film has been conceptualised by TBWA \India By BrandWagon OnlineAugust 12, 2022 13:00 IST
TVS Credit appoints Ashish Sapra as CEO Current director and CEO, G Venkatraman bids adieu after 10 years By BrandWagon OnlineAugust 12, 2022 11:50 IST
Dabur’s Amit Burman steps down Dabur has appointed Mohit Burman as the non-executive chairman of the board of directors of the company By BrandWagon OnlineUpdated: August 12, 2022 10:44 IST
Work That Speaks | Ad Reviews | 4 July to 10 August 2022 Brands that cut through: Bail Kolhu, Tata, Britannia Good Day, Tata Play, Parle 20-20, 4700BC, Future Generali, Hero Destini, Seematti,… Updated: August 12, 2022 13:45 IST
FTC looking at rules to corral tech firms’ data collection The FTC defines commercial surveillance as “the business of collecting, analyzing and profiting from information about people.” By Associated PressUpdated: August 12, 2022 12:57 IST
DEBATE: When a brand becomes the category Babool, rolled out a campaign in an effort to make the brand name synonymous with the very act of brushing… By Christina MonizAugust 12, 2022 08:19 IST
US Department of Justice prepares to sue Google over ad market The DOJ’s ad tech probe is an example of the federal government’s push to rein in the largest US technology… By BloombergAugust 11, 2022 19:34 IST
Airtel launches Wynk Studio; earmarks Rs 100 crore to promote local talent Wynk Studio aims to help Indian and International artists launch and monetise music on multiple platforms By BrandWagon OnlineAugust 11, 2022 18:31 IST
Ferragamo partners with Farfetch to grow online, reach younger shoppers Ferragamo, whose shoes have been worn by Hollywood legends such as Audrey Hepburn, has struggled in recent years to rejuvenate… By ReutersAugust 11, 2022 17:33 IST
Malaika Arora supports Mahindra Racing by participating in #DanceforGood campaign During the first phase of the campaign, Londoners were seen dancing to popular Bollywood songs and joining the dance floor,… By BrandWagon OnlineAugust 11, 2022 16:37 IST
Beam Suntory’s global net sales up 13% in H1 2022 Sales grew more than twice the rate of case volumes on the back of the company’s premiumisation strategy By BrandWagon OnlineAugust 11, 2022 15:42 IST
Q Marathi rolls out content line-up for the festive season Q Marathi aims to create new benchmarks in entertainment and engagement through content By BrandWagon OnlineAugust 11, 2022 15:02 IST
Raksha Bandhan 2022: McDonald’s India North and East launches a new brand film The film has been conceptualised by DDB Mudra By BrandWagon OnlineAugust 11, 2022 14:15 IST
Tiki launches #MyTirangaStory in line with PM’s ‘Har Ghar Tiranga Campaign’ Through this campaign, Tiki aims to rekindle love, pride, and devotion for tiranga through its creator community By BrandWagon OnlineAugust 11, 2022 13:35 IST
Isos Capital Management names Sheetesh Srivastava as managing director, India Most recently, Srivastava served as an advisor to a traditional broadcaster and OTT operator entering the sports marketplace By BrandWagon OnlineAugust 11, 2022 12:54 IST
Former Dentsu national creative director Titus Upputuru launches advertising firm As part of the launch, the company has released a set of short films that establish the identity. By BrandWagon OnlineAugust 11, 2022 11:38 IST
Raksha Bandhan 2022: Godrej L’Affaire says #RespectAllBandhans in a new digital film The film aims to foster love, dignity and care with everyone By BrandWagon OnlineAugust 11, 2022 10:59 IST
Google Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL and Pixel Pro Fold launched in India starting at Rs 79,999
Coolie Box Office collection Day 7: Rajnikanth-starrer struggles over weekdays but touches Rs 220 crore pan-India
