Mamaearth’s parent company Honasa Consumer aims for market leadership in the beauty segment Premium Story
Personalised customer interactions with advanced communication technologies during the festive season
Pepe Jeans to stick to its British DNA of sustainable fashion; plans to foray into footwear category Premium Story
Diwali 2022: How brands are celebrating the festival of lights From Edelweiss Mutual Fund to Snapchat, brands have launched campaigns to uniquely celebrate Diwali this year By BrandWagon OnlineOctober 24, 2022 10:58 IST
Culture-first marketing: the key to driving successful festive campaigns While traditional wisdom is that festive purchases are planned months in advance, one of four in Bharat are actually last-minute… Updated: October 24, 2022 08:32 IST
Conversational commerce and AI: The concoction that can prove to be the success mantra for D2C brands These chatbots are powered by conversational AI and equipped with machine learning (ML) and deep learning (DL) capabilities. October 23, 2022 16:49 IST
Disney signs deal to renew Formula 1 broadcast rights Bloomberg reported in June Disney would pay between $75 million and $90 million a year for the rights in a… By BloombergOctober 23, 2022 15:41 IST
Chai Pe Charcha with BrandWagon Gaurav Khatri believes in leading a balanced and happy life as it reflects in his leadership role. By Harshika TripathiOctober 23, 2022 14:00 IST
Polycab Green Wires partners with Ogilvy India to launch its new campaign The campaign ad film shows a story about a father who, without hesitation or worry, adds to the load to… By BrandWagon OnlineOctober 23, 2022 12:55 IST
ICC Men’s T20 ad play on a slow pitch as Oz timings play spoilsport The standard CPM (cost per thousand, also called cost per mille) rate for 10-second midroll (when advertisers play short ads… October 23, 2022 11:25 IST
Fortune Foods rolls out its #SoundsOfTheKitchen campaign for Diwali As per a company statement, the campaign was conceptualised and launched by Social Beat By BrandWagon OnlineUpdated: October 23, 2022 11:17 IST
4 reasons why you should scale up your advertising budget during the festive season A reason why you should scale up your advertising during the festive season is that high-intent shoppers translate into high… Updated: October 23, 2022 10:10 IST
Diwali with a dazzle Festive cheer lights up pent-up consumer sentiment as restaurants, malls, luxury retailers, carmakers, e-comm players and travel and hospitality sectors… By Vaishali DarUpdated: October 25, 2022 17:26 IST
How will 5G change mobile advertising in India, and how will video be the key driver 5G to speed up advertising with videos and immersive digital experiences October 22, 2022 17:42 IST
Luminous Power Technologies unveils its Diwali campaign ‘Sada Roshan Raho’ The new campaign has been conceptualised by AutumnGrey By BrandWagon OnlineOctober 22, 2022 16:20 IST
Balenciaga fashion house cuts ties with Ye, report says The move came after several offensive comments from Ye, including antisemitic posts that earned him suspensions from Twitter and Instagram By Associated PressOctober 22, 2022 15:32 IST
Polycab India launches a new TVC The new commercial has been conceptualised by Ogilvy India By BrandWagon OnlineOctober 22, 2022 13:59 IST
BrandWagon Ad Talk with Kinnect’s Kartikeya Tiwari Search for honesty in your storytelling, says Tiwari By Smriti MishraOctober 22, 2022 13:01 IST
This Diwali, only the rich are on a spending spree Middle class suffers as high inflation curtails spending power October 22, 2022 12:05 IST
AmEx forecasts stronger earnings even as it builds bigger provisions Big U.S. banks have said consumers’ financial health has remained strong despite aggressive rate hikes to curb soaring inflation that… By ReutersOctober 22, 2022 11:09 IST
How to reach the widest possible audience this festive season: Things you should consider To attract a wider set of customers this festive season, brands must focus on “creating, communicating, and delivering” superior value… October 22, 2022 09:50 IST
