Brand Wagon Hrithik’s HRX zoomed, but why did Deepika’s 82°E doom? Decoding business of celebrity brands Brand Wagon
Lionsgate India’s Anushree Bhardwaj on the focus on theatricals and marketing strategies Premium Story
Blogger’s park: The party is in full swing Already an increasing number of brands are trying their best to stand out in the space and be creative as… By GuestDecember 21, 2022 09:36 IST
On the spot with Richa Singh, Managing director, India & Middle East, Natural Diamond Council The brand doesn’t hold back at all, and has made phenomenal use of technology to reach out and create a… By Alokananda ChakrabortyDecember 21, 2022 09:02 IST
Interview: Sanjeev Jasani, COO, Cheil India The pitch market has definitely become extremely competitive. By Akanksha NagarDecember 21, 2022 08:30 IST
Budweiser India and Jungle collaborate for a FIFA campaign The campaign has kickstarted with actors Siddhant Chaturvedi and Masaba Gupta By BrandWagon OnlineDecember 20, 2022 17:59 IST
DDB Mudra Group demonstrates the value of social media with latest digital film The film highlights how Meta’s apps help people and communities to progress By BrandWagon OnlineDecember 20, 2022 16:49 IST
Twitter head to make policy decision voting possible for Twitter subscribers only More than 10 million, or 57.5% of the vote, were in favor of Musk relinquishing his role as head of… By BloombergDecember 20, 2022 15:31 IST
iThrive rolls out its #SpreadTheSpiritofHealth campaign for Christmas season As part of the campaign, the company rolled out a series of 12 posts for 12 days of Christmas, covering… By BrandWagon OnlineDecember 20, 2022 14:45 IST
Disha Patani unveiled as the brand ambassador for Hershey’s SOFIT Disha Patani will be joining John Abraham who has been associated with the company for seven years. By BrandWagon OnlineDecember 20, 2022 13:40 IST
Government of India busts three YouTube channels for spreading misinformation According to the bureau, these YouTube channels had nearly 33 lakh subscribers and their videos, almost all of which were… By BrandWagon OnlineUpdated: December 20, 2022 12:36 IST
Dentsu India awarded with integrated media mandate for Vida For the mandate, the agency will oversee the brand’s global full-funnel marketing, which includes performance and digital marketing, the company… By BrandWagon OnlineDecember 20, 2022 11:35 IST
Mondelez agrees to sell gum business to rival Perfetti Van Melle The sale includes brands such as Trident, Bubblicious, Chiclets, Dentyne and some European candy. By BloombergDecember 20, 2022 10:40 IST
Fantasy sports platforms are enablers of India’s economy Having a market size of over Rs 34,000 crore, the industry currently is catering to over 13 crore registered users… December 20, 2022 09:49 IST
FIFA World Cup: OTTs score big over TV Cord-cutting is something which analysts have been predicting since data rates started falling in India along with the rise of… By Tushar GoenkaDecember 20, 2022 08:30 IST
Meta warned of breaking antitrust laws by European Commission The Commission said that it would further investigate and could impose a fine of up to 10% of the company’s… By ReutersDecember 19, 2022 18:01 IST
Borosil rolls out a campaign to promote its new range of OTGs According to the company, the campaign is promoted across its social media platforms and YouTube. By BrandWagon OnlineDecember 19, 2022 17:33 IST
Google announces its innovations and launches at Google for India event The event focused on making Google services more inclusive, accessible and efficient. By BrandWagon OnlineDecember 19, 2022 16:47 IST
Melorra appoints Nirdosh Chouhan as chief technological officer With this appointment, Melorra plans to scale its existing model and explore newer technologies, it claimed. By BrandWagon OnlineDecember 19, 2022 15:26 IST
The Wadhwani Foundation appoints Meetul Patel as president – Wadhwani Entrepreneur In his new role, Patel will head the Wadhwani Foundation’s initiatives focused on building entrepreneurship ecosystems and accelerating the growth… By BrandWagon OnlineDecember 19, 2022 14:09 IST
‘We will not let infiltrators snatch your jobs’: PM Modi says govt will bring demography mission in poll-bound Bihar
From Reliance Infra, Titagarh to Jupiter Wagons: Major order wins this week exceed Rs 1,500 crore- Check details
