Meet Reetu Slathia, a housewife turned professional gamer: Know about her journey, how much she earns and more
Fantasy Sports generated investment worth Rs 15,000 crore until FY22; grew 31% to reach Rs 6,800 crore in revenue
Create & monetise Brands are weaving in their messages into creator content Updated: December 13, 2023 08:50 IST
Interview: Vaishali Verma, CEO, Initiative India Gen AI could make a real difference in acquiring talent By Christina MonizDecember 13, 2023 08:41 IST
Year-Ender 2023: A year of elections; as political parties loosen purse string ad-spend expected to go up between 15-30% Premium Story According to industry estimates the overall ad-spend in the forthcoming General Elections is expected to increase by 15-30% By Anushree BhattacharyyaDecember 13, 2023 08:22 IST
WOL energy drink teams up with Tennis Premier League In its initial phase, with a specific focus on Gujarat and Maharashtra, the product has already entered the market in… By BrandWagon OnlineDecember 12, 2023 19:09 IST
Probus Insurance joins hands with Disney+ Hotstar for Pro Kabaddi League 2023 The PKL League achieved viewership of 435 million during its last season By BrandWagon OnlineDecember 12, 2023 18:30 IST
99acres unveils #KabTakPuchoge campaign As a part of 360 campaign, the ad films have been rolled out on TV, CTV, OTT and YouTube By BrandWagon OnlineDecember 12, 2023 17:45 IST
Netflix India collaborates with Kommune for ‘Voices of Tomorrow’ initiative The initiative will unfold in the city of Mumbai, India, collaborating with queer collectives, NGOs, artist organisations, and talent agencies By BrandWagon OnlineDecember 12, 2023 17:00 IST
Kotak Securities launches #BroZero ad campaign The campaign is targeted to the younger generation and will be active across all major digital and social platforms By BrandWagon OnlineDecember 12, 2023 16:15 IST
Gap India rolls out holiday campaign ‘Timeless Icons’ featuring Babil Khan and Kritika Khurana The brand launched their global holiday campaign earlier this season celebrating the gift of self-expression By BrandWagon OnlineDecember 12, 2023 15:35 IST
Axis My India appoints Vishal Kamath as business head for partnerships and consumer insights Vishal Kamath will be instrumental in leading the business and delivering insights to clients across diverse categories By BrandWagon OnlineDecember 12, 2023 14:45 IST
81% of people engage with audio entertainment daily, reveals Pocket FM survey Approximately 40% of users lean towards shorter episodes lasting between 5-15 minutes By BrandWagon OnlineDecember 12, 2023 14:00 IST
Infectious Advertising appoints Neville Suraliwala as business head Neville has worked across agencies such as FCB Ulka, Lowe Lintas, Soho Square (now 82.5), L&K Saatchi and Saatchi and… By BrandWagon OnlineDecember 12, 2023 13:15 IST
vivo rolls out fifth edition of #SwitchOff campaign The campaign video is conceptualised by FCB India By BrandWagon OnlineDecember 12, 2023 12:32 IST
Doritos partners with Empirical Spirits to launch Empirical x Doritos Nacho Cheese The partnership with Doritos is the most commercial offering from Empirical Spirits, a Copenhagen-based distillery By BloombergDecember 12, 2023 11:48 IST
Shari Redstone weighs sale of stake in Paramount Global A buyer of Redstone’s stake could generate $13.5 billion by selling Paramount’s TV networks, including CBS and Showtime By BloombergDecember 12, 2023 11:00 IST
Alphabet loses antitrust battle with Epic Games against Google Play The internet giant’s Play store willfully wields monopoly power through the Alphabet Inc. unit’s anticompetitive conduct By BloombergDecember 12, 2023 09:55 IST
Social media stock wins over analysts as the outlook for advertising industry improves Brokers are searching beyond big names like Meta Platforms Inc. for potential beneficiaries from a recovery in the digital advertising… By BloombergDecember 12, 2023 09:01 IST
YearEnder 2023: Upwards and onwards, K-pop and Anime continue to grab the limelight; only this time via merchandise Premium Story As per a report by Grand View Research, the global Anime market size was estimated at $28.61 billion in 2022… By Yukta RajDecember 12, 2023 08:12 IST
