Page 271 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Income Tax portal now offers section-to-section mapping for new Tax Bill

Retrospective taxes: A barrier to the growth of the online gaming sector

The app supports pre-conception wellness, pregnancy health, and postnatal recovery through Fertility & Pregnancy Health.

From periods to menopause: Laiqa’s AI-powered app for women’s wellness aims to cover it all

Shraddha Kapoor-backed PALMONAS secures Rs 1.26 crore on Shark Tank India season 4

Trouble had begun well before the actual sale, and Bajaj and his partner had sent legal notices to Good Glamm over payment default in April 2024.

Sirona’s a labour of love, we had to get it back: Deep Bajaj Premium Story

Britannia industries launches BourbonIT with google cloud and mindshare, using generative AI to transform recipes

iD Fresh Food launches new ‘A promise is a promise’ TVC campaign

76% of shoppers value convenience for festive shopping, reveals Amazon report

Former Barista CEO Puneet Gulati launches Go5 Incorp

Radio advertising sees 3% growth in Jan-Jun 24; LIC leads, Gujarat tops states, and cars show highest ad surge

Nazara Technologies acquires 15.86% stake in esports platform STAN for Rs 18.4 crore

YesMadam launches new campaign featuring Shraddha and Shakti Kapoor

Amagi expands into Mexico; Appoints Miriam Rios to lead CTV growth in Latin America

Sean Donovan appointed President of Omnicom Advertising Group Asia

Top trends that will impact Martech in 2025 Premium Story

Indian brands struggle to keep pace with consumer expectations for Gen AI

Shark Tank India S4: FAE Beauty makes a splash with inclusivity and a bold pitch

Swiggy launches SNACC for 15-minute food delivery

Advertising

Whether it's strength, durability, or just sticking things together, the campaign has something for everyone looking to build or fix.

SOMANY Ceramics brings Salman Khan and Varun Sharma together for a tile-tale campaign

KEI Wires and Cables rolls out its advertising campaign featuring Royal Challengers Bengaluru players

Italy’s Benetton plans restructuring as losses mount, sources say

Marketing

Swiggy raises the bar with One BLCK, a premium membership for ultimate convenience and perks

Swiggy launches Swiggy Sports, expands into sports industry

Schneider Electric aims for faster growth than the market Premium Story

United Breweries rides on premiumisation; targets 25% sales from premium beers Premium Story

Media

The shareholder activism, however, may have no real bearing on Goenka's CEO position, senior corporate lawyers that FE spoke to said.

Retail shareholders spoil Goenka’s bid; seek change at Zee

Zee Entertainment expands broadcast for DP World ILT20 Season 3

65% of TMT companies have adopted GenAI, reveals PwC report

Gaming

The Pavillion showcased a wide array of games inspired by Indian culture, stories and epics such as Ramayana, Mahabharata, Bollywood-based action-adventure games, a temple construction simulation, a virtual reality cricket experience, to name a few. (Photo: Company)

Consulate General of India unveils first Gaming India Pavilion at GDC

Finance Ministry considering different classification for online games; levy differential GST rate

QYOU Media India and Maxamtech launch Q GamesMela

Digital Marketing

iCubesWire wins creative and digital mandate for LuLu Hypermarket Lucknow

Martech

After adopting MoEngage’s insights-led engagement platform, Bharti AXA Life successfully streamlined the communications flow

Bharti AXA Life partners with MoEngage to unify and scale customer engagement initiatives

The micro site is open and accepting entries until 25 December 2023

Club Mahindra rolls out #MeetTheRealSanta campaign

All kids need to do is, write a letter or upload a video with heartfelt Christmas wishes on Club Mahindra’s…

By BrandWagon Online

December 18, 2023 16:20 IST

Trishal Rao's elevation as chief sales officer presents SKIL Travel's assurance to recognise and reward its internal talent to help them grow professionally better

SKIL Travel elevates Trishal Rao as chief sales officer

Rao has previously been a part of hospitality brands such as Oakwood and Hyatt

By BrandWagon Online

December 18, 2023 15:04 IST

The collaboration is scheduled to unfold in the summer of 2024

7UP onboards Ranbir Kapoor as its brand ambassador

Ranbir joins Rashmika Mandanna and Anirudh Ravichander in the star-studded line-up of 7UP’s ambassadors in India

By BrandWagon Online

December 18, 2023 13:50 IST

Anondita Healthcare ropes in Sunny Leone as brand ambassador

The company is all set to kick-start a marketing campaign featuring Sunny Leone for the promotion of Cobra Rapid Pregnancy…

By BrandWagon Online

December 18, 2023 12:25 IST

Infobip unveils AI Hub for AI-driven conversational customer experiences

In launching Infobip AI Hub, the global cloud communications platform collaborated with Microsoft to develop new ways of integrating generative…

By BrandWagon Online

December 18, 2023 10:50 IST

Shares of Zee Entertainment were down 4.2%

ZEEL seeks extension of deadline to complete merger with Sony India

Sony was pushing for its long-time India MD & CEO NP Singh to take over as the head of the…

By Rajesh Kurup

December 18, 2023 09:59 IST

Telecommunications Bill 2023, telecom industry, regulatory mechanisms, licensing regime, telecom networks, security, national security, TRAI, permit, OTT players

OTTs and insolvency clause out of final draft of Telecom Bill

The government is also expected to change the name of the Universal Services Obligation Fund to Digital Bharat Nidhi

By Jatin Grover

December 18, 2023 09:15 IST

The IPL juggernaut rolls on

T20 league turns decacorn in just 16 years

By Christina Moniz

December 18, 2023 09:06 IST

Moving with the times

Kinetic Green’s new identity represents its ambition in the EV space

By Akanksha Nagar

December 18, 2023 08:45 IST

After hours with PC Musthafa, CEO and co-founder, iD Fresh

At iD Fresh Food, we are passionate about understanding people and solving their problems using common sense

By Banasree Purkayastha

December 18, 2023 08:37 IST

Sweet deals off the fields

Shami, Rahul and Yadav have sent their endorsement fees soaring through the sky post WC 2023

By Christina Moniz

December 18, 2023 08:17 IST

There is no doubt that the sector is flourishing with each passing year, be it revenue, profit or spending on advertisements and promotions

YearEnder 2023: Automotive brands make the most to drive sales by upping ad-spends Premium Story

India’s automotive market is expected to reach $ 160 billion in 2027, as per a report by Mordor Intelligence

By Yukta Raj

December 18, 2023 08:16 IST

The top 10 advertisers collectively added 18% share of ad impressions

Harnessing user search intent for contextual engagement in app marketing

The introduction of SKAN’s aggregated attribution system for iOS users was a relief for app marketers who were concerned about…

December 17, 2023 16:00 IST

I believe I would have chosen to be a doctor like my dad

Chai pe Charcha with BrandWagon Online Premium Story

Ashish Singhal, co-founder and group CEO, PeepalCo, talks to BrandWagon Online about his weekends, favourite vacation destination and more

By Shailja Tiwari

December 17, 2023 14:00 IST

Misinterpretation of data and trends can lead to hasty decisions and placing blind faith in vendor promises can result in the adoption of new tools or strategies without due scrutiny, occasionally leading to unfavourable outcomes

Customisation: The antidote to the ‘Shiny New Thing’ syndrome in marketing

It allows marketers to tailor new tools, strategies, or trends to meet the specific needs, objectives, and circumstances of their…

December 17, 2023 12:00 IST

In the post-Covid world, digital marketing should prioritise several key strategies

BrandWagon Adtalk with SunTec Business Solutions’ Peter Yorke Premium Story

It is crucial to establish a robust online presence, foster customer engagement through meaningful content and personalised marketing

By Yukta Raj

December 17, 2023 10:00 IST

The team at National Geographic conceptualised the Mission Clean Air campaign, which addresses the widespread air pollution emergency

Campaign Decoded: National Geographic’s mission towards clean air Premium Story

Gaurav Banerjee, head – content, Disney+ Hotstar and HSM Entertainment Network, Disney Star, talks to BrandWagon Online about the conceptualisation,…

By Yukta Raj

December 16, 2023 17:50 IST

CleverTap anticipates a pivotal role for AI as the new-age consultants

Utilising AI-powered tools for data analytics and chatbots to streamline marketing efforts

AI-powered data analytic tools are the refineries of the digital marketing age

December 16, 2023 15:55 IST

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