Shraddha Kapoor-backed Palmonas bets big on demi-fine jewellery, can it redefine India’s gold obsession?
Lay’s becomes official sponsor of FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™ with global fan engagement plans
India’s booming Esports market: Gamers spend more as brands eye lucrative opportunities Premium Story
Hindustan Unilever reviews Rs 1,800-crore ice cream business amid global shakeup; Kwality Wall’s, Magnum, and Cornetto in focus Premium Story
Britannia launches ‘Nature Shapes Britannia’ campaign to promote sustainability with eco-friendly billboards
Helios to open 50 new stores and launch French watchmaker Herbelin in India with Rs 100 crore investment
Domino’s initiates major rebranding exercise Domino’s introduces new pizza boxes, uniforms and revamps stores By Geetika SrivastavaDecember 20, 2023 08:36 IST
Interview: Pavan Guntupalli, co-founder, Rapido ‘Our next foray will be into the e-rickshaw segment’ By Akanksha NagarDecember 20, 2023 08:30 IST
Digitalisation is the new colour as the magazine industry strikes a fine balance Premium Story Digital newspapers and magazines are expected to grow at a compound annual growth rate of 4.71%, as per Statista By Saptak BardhanDecember 20, 2023 08:05 IST
Mitsubishi Electric India unveils ‘India’s Partner For A Sustainable Future’ brand campaign The campaign is an extension of the brand’s ‘Partnering India’s Dream to be No. 1’ initiative By BrandWagon OnlineDecember 19, 2023 19:00 IST
ACwO launches ‘Share the Bud, Share the Love’ ad film with Sunil Chhetri With DwOTS Fire, ACwO promotes versatility, togetherness, and shared experiences through sound, a device that resonates with the ad campaign… By BrandWagon OnlineDecember 19, 2023 18:15 IST
Vi collaborates with Gameloft to bring hyper casual games for its subscribers Through this partnership, Vi customers can access Gameloft originals and other popular game titles such as Danger Dash, Block Breaker… By BrandWagon OnlineDecember 19, 2023 17:15 IST
Gamezop expands publisher offerings with Newszop, Astrozop, and Criczop In response to the global challenge of declining advertising revenues, Gamezop’s new offerings build upon its proven solution, empowering publishers… By BrandWagon OnlineDecember 19, 2023 16:20 IST
VML announces new market leadership team for APAC region Under the leadership of newly appointed VML APAC co-CEOs Audrey Kuah and Yi-Chung Tay, and with its regional principal offices… By BrandWagon OnlineDecember 19, 2023 15:29 IST
Ferns N Petals forays into F&B sector with the launch of The U Kitchen The new entity will be spearheaded by seasoned Hotelier Dineshwar Chauhan as a brand head of The U Kitchen By BrandWagon OnlineDecember 19, 2023 14:30 IST
95.4% embrace sustainability in skincare routine, reveals Earthraga’s survey 84.6% participants rate the importance of eco-friendly practices in skincare highly, signaling a clear shift towards environmentally conscious choices By BrandWagon OnlineDecember 19, 2023 13:43 IST
KLM in Dutch court to answer ‘greenwashing’ allegation The case brought by Fossil Free, which centres around KLM’s “Fly Responsibly” advertising campaign, is seen as a test of… By ReutersDecember 19, 2023 12:45 IST
AVOW appoints Melissa Bohlsen as new chief marketing officer Before AVOW, Bohlsen held the position of vice president of marketing at Adjust By BrandWagon OnlineDecember 19, 2023 12:05 IST
Amazon in talks with Diamond Sports for streaming deal, investment Under the potential deal, Amazon would acquire multiyear streaming rights to MLB, NBA and NHL games carried on cable channels… By BloombergDecember 19, 2023 11:15 IST
Sony’s India unit says it has not yet agreed to merger deadline extension with Zee The merger to create a $10 billion media and entertainment powerhouse, which was announced in 2021, had a December 21… By ReutersDecember 19, 2023 10:17 IST
Tribes Communication elevates Anthony Paul Raj to head-Max OOH Paul brings with him a wealth of experience and a track record in the industry By BrandWagon OnlineDecember 19, 2023 09:47 IST
Season of biz reality shows takes off on Indian screens Missian Start Ab begins Tuesday on Amazon Prime Video; Shark Tank India next month on SonyLIV and Sony Entertainment Television By Viveat Susan PintoDecember 19, 2023 08:44 IST
Telecom Bill tabled in Parliament; no auctions for Satcom spectrum The Bill also seeks to simplify procedural and structural processes around spectrum, licensing, right of way, and dispute resolution in… By Jatin GroverDecember 19, 2023 08:30 IST
Taal se taal mila, say music streaming as it listens to your heart, mind, body and soul Premium Story As per Statista, music streaming services have become a popular platform for advertisers to reach consumers, and several trends are… By Shailja TiwariDecember 19, 2023 08:13 IST
FII selling in 2025 so far surges past 2024 levels — Nilesh Shah reveals what’s driving the big exodus
