TCS retains top spot as India’s most valuable brand in Kantar BrandZ report, Zomato named the fastest riser
Print ad space grows by 5% in H1 2024: auto and education sectors drive growth, TAM AdEx report reveals
Netcore Cloud’s Siddharth Gopalkrishnan on AI innovation, global growth strategy, and the future of martech Premium Story
How childhood friends Paurav Rastogi and Shamin Kapoor secured Rs 2 Crore investment for Speed Kitchen on Shark Tank India
Gaming the system! As offshore online gaming platforms continue to operate in India, home-grown firms take the beat Premium Story
Omnichannel strategies propel companies to a 9.5% annual revenue surge, reveals Netcore Cloud’s report
Plum unveils campaign ‘Festival of Goodness’ The brand has launched a set of campaign films that inspire people to take new steps in their life with… By BrandWagon OnlineJanuary 4, 2024 17:35 IST
Flipkart collaborates with a digital asset custody platform Fireblocks Fireblocks’ Wallets-as-a-Service will allow Flipkart to embed blockchain wallets By FE Digital CurrencyJanuary 4, 2024 16:55 IST
KFC rolls out ‘Aao Lunch Karein!’ campaign The campaign is conceptualised by Oglivy By BrandWagon OnlineJanuary 4, 2024 16:30 IST
Disney, Reliance start antitrust diligence on India media merger -sources Any possible merger between Reliance and Disney is likely to face antitrust challenges and could draw intense scrutiny By ReutersJanuary 4, 2024 15:30 IST
Pocket FM’s India arm registers 647% revenue growth, losses contracts by 56% in FY 2023 Employee spending has recorded an increase from Rs 30.7 crores in 2022 to Rs 73.3 crores in 2023 By BrandWagon OnlineJanuary 4, 2024 14:30 IST
Digital gains as 25% of consumers changed streaming platforms reveals Axis My India January 2024 CSI Survey Consumption of media (TV, Internet, Radio, etc.) has increased for 22% of families which is a decrease of one percent… By BrandWagon OnlineJanuary 4, 2024 13:43 IST
Betterhalf onboards Aseem Sharma as head of growth and marketing Prior to his stint at Betterhalf, Sharma most recently served at Navi as the head of growth and head of… By BrandWagon OnlineJanuary 4, 2024 12:30 IST
Titan Company assigns media and digital marketing mandate to Sociowash for Kenneth Cole New York Watches and Tommy Hilfiger Watches Sociowash is tasked to execute innovative tactical digital strategies to generate awareness, and excitement, and drive sales across various digital… By BrandWagon OnlineJanuary 4, 2024 11:29 IST
TikTok eyes $17.5 billion shopping business on Amazon’s turf TikTok Shop is one of the fastest-growing features for the Beijing-based, closely held company, which is seeking a new growth… By BrandWagon OnlineJanuary 4, 2024 10:05 IST
Amazon’s video ad push expected to generate an extra $5 billion in revenue Ads on Amazon’s streaming service will start appearing in North America on January 29 and internationally on February 5 By BloombergJanuary 4, 2024 09:02 IST
YearEnder 2023: From P C Chandra Jewellers to Nike; a sneak peek into print ads rolled out this year Premium Story The share of print ads in 2022 was 7.2% and is expected to further narrow to 6.2% by 2024 By Saptak BardhanJanuary 4, 2024 08:10 IST
Disney to work With ValueAct in bid to stave off billionaire activist Peltz ValueAct’s backing may strengthen Disney Chief Executive Officer Bob Iger’s stance against billionaire activist Nelson Peltz, who’s proposed that he… By BloombergJanuary 3, 2024 18:57 IST
Asia-Pacific video industry to grow to $165 billion by 2028 reveals Media Partners Asia report UGC/social video continues to dominate the AVOD category with an 80% share while premium AVOD had a 20% share in… By BrandWagon OnlineJanuary 3, 2024 17:30 IST
L&K Saatchi & Saatchi rolls out ‘Live The Legend’ campaign for Hero’s Karizma XMR Narrated by actor Hrithik Roshan, the film’s VO strikes an emotional chord and unveils Karizma XMR in its modern avatar By BrandWagon OnlineJanuary 3, 2024 17:30 IST
Hyatt Hotels appoints Deepa Krishnan as head of marketing and Prasad Narulkar as director of digital Additionally, Anadita Singh, appointed as senior manager – openings and transitions for India and Southwest Asia By BrandWagon OnlineJanuary 3, 2024 16:00 IST
Vi partners with Team Vitality to forge an esports partnership in India With this alliance, the two organisations aim to drive, democratise access to esports ecosystem in the country By BrandWagon OnlineJanuary 3, 2024 15:06 IST
RT India rolls out its first multi-stage integrated advertising campaign to India The first stage of the two-stage campaign initially poses open questions including: ‘Why does the West still see India as… By BrandWagon OnlineJanuary 3, 2024 14:07 IST
Motorola appoints T.M. Narasimhan as managing director, mobile business group – India Narasimhan comes with extensive experience in sales operations, business and financial planning and P&L management By BrandWagon OnlineJanuary 3, 2024 12:45 IST
MK Stalin meets Rolls-Royce officials, state govt says company plans to set up MRO unit in Tamil Nadu
