Page 255 of Brand Wagon

Instead of treating horror as a one-off project, what Conjuring monetised in the interconnected series that formed a universe anchored by the protagonists posing as the anchors of the universe.

HYPHEN’s April Fool’s prank becomes reality with Mango Bite collaboration

Made in Japan, sold in India: How a US-returned woman created a business with a Japanese friend and matcha love

Adani Wilmar to acquire ‘Tops’ maker GD Foods in two-phase deal

In a unique twist, just as the van transporting the nervous passenger and scores of her relatives and well-wishers to the airport breaks down, British Airways makes its presence felt when a bus transporting its crew, stops and drops everyone to the airport.

On the spot: Brand stands out by fitting in with local tradition Premium Story

BrandWagon Chai pe Charcha with Inatur’s Pooja Nagdev Premium Story

Indian Newspaper Society appoints Shreyams Kumar as president

The festive boom: Why the Open Internet is crucial for brands

BrandWagon Chai pe Charcha with ASCI’s Manisha Kapoor Premium Story

BrandWagon Adtalk with Bharti AXA LI’s Nitin Mehta Premium Story

Explainer: The twists & turns in Netflix’s India story

Bajaj Auto and KTM to roll out first-ever 500cc twin-cylinder motorcycle from India Premium Story

When AI meets beauty, the wrinkles fade away Premium Story

Top leaders in India’s Rs 2.3 trillion media ranked: Google, Meta, and JioStar top the charts

Shark Tank India S4: Ritesh Agarwal seals one of the biggest valuation deal in Shark Tank 4 history with heritage restoration firm

On the spot with Aditya Mhatre, Co-Founder & CPTO, Beacon Premium Story

Blogger’s Park: Inflection point

Concert marketing : Making of a showstopper Premium Story

Advertising

The series delves into unscripted exchanges, shedding light on the unspoken realities of financial struggles, sacrifices, and aspirations.

Grip Invest launches ‘Unspoken’ to address generational money conversations

Ad of the Day: Castrol’s ‘Stay Ahead’

Is self-regulation enough?

The company's new roastery has increased production capacity eightfold with added automated capabilities, which will help store expansion and retail product expansion

Third Wave Coffee to push sales via packaged products Premium Story

Chai Pe Charcha with HIL Limited’s Akshat Seth Premium Story

OYO to buy US hotel brand in $525-mn all-cash deal

From what is understood, the advertisement will air across multiple platforms including television, OTT platforms, and digital media

Anil Kapoor stars in Viva ACP’s latest campaign showcasing aluminium panel solutions

Govt eyes place for ‘Made in India’ brand on global stage

Info Edge founder Sanjeev Bikhchandani on the future of Zomato and the investment scene in India Premium Story

sustainability, online gaming, gaming content, gaming industry, United Nations, green practices, Green Innovations, carbon footprint

End of an era for video gaming as mobile gaming dominates the Indian gaming industry? Premium Story

100,000 jobs created by WinZO, 70% from tier-II and III cities

Gods Reign reveals its BGMI roster

Digital Marketing

It’s difficult to do an accurate self-assessment for internal stakeholders because they are too close to the problem

Blogger’s Park: Put the user at the centre

The alliance comes after five years of successful working relationships between the two companies

AdGlobal360 forms strategic alliance with creative agency The BlueBeans

The strategic alliance between Adglobal360 and The BlueBeans adds to AGL’s vision of accelerating its footprint in the Indian market

By BrandWagon Online

January 17, 2024 12:00 IST

91.3% brands fail to address the real customer pain point, says ODN’s report

The report also highlighted that approximately 67.54% of brands failed to meet minimum image standards

By BrandWagon Online

January 17, 2024 11:03 IST

On the spot with Kabir Jeet Singh, founder, Burger Singh

Bringing back from the dead

By Alokananda Chakraborty

January 17, 2024 09:17 IST

Prior to getting Alia Bhatt on board, we did a great deal of influencer marketing.

Interview: Tarun Sharma, co-founder and CEO, mCaffeine

‘Around 57% of our biz is from markets outside top 10 cities’

By Christina Moniz

January 17, 2024 09:03 IST

The growth engine of the splendid consumer economy is often the new user

Blogger’s Park: The flip side

The Angry Indian Customer is a creation of ambitious brands

January 17, 2024 08:52 IST

The Indian automotive market was valued at $100 billion in 2021 and is expected to reach $160 billion in 2027, thereby registering a CAGR of 8.1% over the forecast period (2022-2027)

Tata Motors’ Vinay Pant on the marketing strategy adopted by the automotive brand Premium Story

Tata Motors posted a consolidated net profit of R3,764 crore in Q2,FY24 when compared with a net loss of Rs…

By Yukta Raj

January 17, 2024 08:19 IST

Jarek Ziebinski comes with over three decades of experience in marketing, media and advertising

Wondrlab Network acquires WebTalk; launches European hub

The company has also announced the appointment of Jarek Ziebinski as chairman of the supervisory board of its European hub…

By BrandWagon Online

January 16, 2024 19:47 IST

The winning companies will showcase their products at the India Pavilion during the Game Developer Conference (GDC) in San Francisco next month

WinZO launches ‘Bharat Tech Triumph’ initiative

WinZO’s objective is to bolster India’s economic growth story by opening new avenues for exports

By BrandWagon Online

January 16, 2024 19:00 IST

Prisma AI is an India-based technology platform

Prisma AI partners with Jaipur Pink Panthers for an AI-driven security experience

The partnership is expected to introduce a ticketing system powered by Veri5

By FE Digital Currency

January 16, 2024 18:01 IST

The Olive Crown Awards 2024 recognised achievements across 17 categories, with notable recipients including Padma Shri Jadav Payeng, honored as 'Green Crusader of the Year' for his efforts in creating the Molai Forest in Assam

IAA and AFAA announce 14th Olive Crown Awards

According to Srinivasan Swamy, chairman, AFAA, Olive Crown Awards launched initially at the GoaFest in April 2011

By BrandWagon Online

January 16, 2024 17:54 IST

The film, set amidst the vibrant backdrop of college life, presents a relatable scenario featuring Veer and Dev, two first Year Engineering students

Casio India rolls out ‘Har Engineer Ki Khaas Cheez’ campaign

ClassWiz FX-991CW is designed to play an instrumental role for Engineering students

By BrandWagon Online

January 16, 2024 17:30 IST

BluSmart seeks to encourage responsible driving habits and increase awareness

BluSmart launches #SafeisSmart campaign for National Road Safety Week

The first three videos have been released and the fourth video will be out on January 17 marking an end…

By BrandWagon Online

January 16, 2024 16:30 IST

Logicloop secures digital mandate for VIP Clothing

As part of the collaboration, the agency will exclusively handle the digital mandate of VIP Clothing Limited’s key categories: VIP…

By BrandWagon Online

January 16, 2024 15:30 IST

Banerjee has worked in leadership positions in DNA, DB Corp Ltd (Radio Div), Big FM, and Saatchi & Saatchi

AnyMind Group appoints Gargee Banerjee as associate vice president- D2C

Banerjee, who has worked across India in metros and emerging markets brings in her expertise in revenue and operations management

By BrandWagon Online

January 16, 2024 14:30 IST

Launched across television and digital platforms, the nationwide campaign will extend its reach across all age groups

Aditya Birla Finance launches ‘Ab Kahani Badlegi’ campaign featuring KL Rahul

The ad campaign features KL Rahul recounting his milestones in life and drawing parallels with the journeys of individuals

By BrandWagon Online

January 16, 2024 13:26 IST

Gupta also demonstrated his visionary acumen by pioneering the introduction of brands like Kinley Water and Georgia Coffee in the Indian market

T.A.C appoints Sanjiv Gupta, ex-CEO of Coca-Cola India, as chief advisor

With Gupta’s strategic direction, T.A.C is set to expand its market reach, offering products that effectively blend Ayurvedic authenticity with…

By BrandWagon Online

Updated: January 16, 2024 12:46 IST

The campaign embraces individuality, diversity, and confidence, with each leading lady undergoing a captivating hair color transformation

L’Oréal Paris launches ‘My Hair Color, My Expression’ campaign

With this campaign, L’Oréal Paris wants to inspire women to explore the true power of hair colour

By BrandWagon Online

January 16, 2024 11:23 IST

Tide brings the shared commitment to life through a new campaign

Tide announces partnership with Shah Rukh Khan

Recognising the shifts in consumer habits, from wardrobes, food consumption habits, and stain incidents to changing lifestyles, Tide is focused…

By BrandWagon Online

January 16, 2024 09:53 IST