Page 189 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

. The bright, custom-designed truck quickly turned heads and sparked conversations on social media, drawing crowds as people showed up to publicly discard remnants of past relationships.

Tinder’s breakup truck makes letting go a public celebration

Looking ahead, Garg envisions an enduring legacy. “Picture abhi baaki hai,” he said, alluding to a potential IPO without a fixed timeline.

Techie leaves American cubicle life to build Rs 240cr accessory brand in India – Pankaj Garg shares how he built Daily Objects

Founded by Megha Jain, Kenny Delights has been operating in the superfoods and nuts segment.

Kenny Delights Appoints Sunny Leone as Brand Ambassador for MADMAX Energy Drink

Early adopters of Google’s AI platform, Gemini, are already reporting significant benefits.

Only 31% of Indians have tried Generative AI, but aspirations are sky-high: Google-Kantar Study

Has the ‘Indian’ car brand come of age? Premium Story

Dating apps woo users Premium Story

Chai pe Charcha with Idanim’s Raman Mittal Premium Story

Chai pe Charcha with CARS24’s Vikram Chopra Premium Story

How automation is redefining onboarding experiences

BrandWagon Chai pe Charcha with People Matters’ Pushkaraj Bidwai Premium Story

Why India’s gaming content creator ecosystem has become pivotal for brands

National Geographic India brings back #nofilter by IndiGo with Imtiaz Ali and Raghu Rai

Indian consumers lose 15 billion hours to poor customer service; Companies bet on AI to fix the gap

Paytm cuts out intermediaries, moves to direct payment processing like Razorpay, PhonePe

India plays Google Tax gambit to counter Trump’s tariff tirade, what is it?

EaseMyTrip enters charter aviation market with 49% stake in Big Charter

Swiggy Instamart begins 10-minute smartphone deliveries across 10 cities

Advertising

This isn’t just about two brands squabbling. It’s also about how far companies can go when promoting their products.

Dabur takes Patanjali to court over chyawanprash ad dispute

Can Zydus Wellness overcome health drink skepticism as it forays into ayurvedic drink segment with Complan Immuno-Gro?

Ad-ventures gone wrong! When bold moves in advertising stir up controversy

Marketing

Difference Between Shivratri vs Mahashivratri 2025

This Mahashivratri, what brands can learn from Lord Shiva

Blogger’s Park: Beyond cola wars Premium Story

How far is too far Premium Story

Media

Li Haslett Chen steps down from Warner Bros. Discovery board to focus on Howl's growth in 2025

Li Haslett Chen to resign from Warner Bros. Discovery Board in January 2025

MapmyIndia stays competitive as Google cuts prices in the mapping API market

How India’s greenwashing guidelines are reshaping sustainability claims for brands Premium Story

Gaming

Game of the Week : Battle Stars:4v4 TDM & BR

The World Cup Effect? Fantasy sports platforms witness growth in revenue Premium Story

Neela Mediatech announces partnership with Reliance Jio Games

Digital Marketing

The probe will target influencers in fashion, cosmetics, food and beverage, travel, fitness, parenting, gaming and technology.

Australia regulator to probe influencers for failing to disclose affiliation

Martech

Automation removes human error from the process, leading to consistently accurate test execution and reliable results.

Blogger’s Park: Winner takes all

Ampere collaborates with Salesforce for enhanced customer experience

Unleashing potential of artificial intelligence safely with a regulatory framework

Bandhan Life Insurance unveils ‘Maa Ki Udaan, Bandhan Se’ campaign to observe Mother’s Day

From what it’s understood, the story follows a mother whose day gets disrupted by hiccups

By BrandWagon Online

May 10, 2024 18:00 IST

The joint parliamentary select committee will also check Meta's decision to withdraw from paying for news in Australia (Image: Financial Express)

Australia targets social media with parliamentary probe

The government has criticised social media platforms for not being quick enough to remove violent posts

By Reuters

May 10, 2024 16:15 IST

"We're looking forward to partnering with PowerMax,” Jeevika Tyagi of aastey said (Image: PR Handout)

PowerMax collaborates with aastey to unveil the #BringComfortHome campaign for Mother’s Day

This initiative aims to empower mothers by highlighting the importance of self-care and creating a haven for well-being within their…

By BrandWagon Online

May 10, 2024 14:45 IST

This 30 second ad-film was conceptualised by Havas Worldwide India Pvt Limited.

Mamaearth launches digital campaign for Rice Facewash

The campaign aims to emphasise the product’s gentle cleansing and hydrating properties, presenting it as a convenient solution for achieving…

By BrandWagon Online

May 10, 2024 13:30 IST

The company continues to face challenges posed by the twin Hollywood strikes last year (Image: Reuters)

Warner Bros Discovery squeezed by studio slump, weak ad spending

Ad revenue at the company’s (WBD.O) networks segment fell 11% in the first quarter

By Reuters

May 10, 2024 12:15 IST

Despite a high percentage (95%) claiming to authenticate news, a concerning 45% of respondents have shared unauthenticated news later found to be false.

90% of Delhi youth witness spike in Fake News during Elections; 91% believe it influences voting patterns, revealed The 23 Watts report

Around 80% of the surveyed population admits to altering their perceptions and opinions based on the influence of fake news

By BrandWagon Online

May 10, 2024 11:15 IST

The advertisement titled "Crush" has over a million views on Apple's YouTube channel and was shared by CEO Tim Cook on social media platform X.

Apple apologises for iPad Pro ‘Crush’ ad, Ad Age says

Online commenters criticised the ad as insensitive and an unwelcome departure from the company’s historic positioning of its brand as…

By Reuters

May 10, 2024 10:03 IST

MI became the first team to be knocked out of the IPL 2024 playoffs race after Sunrisers Hyderabad demolished Lucknow Super Giants on Wednesday.

Mumbai Indians faces a real googly

Will the most-valuable IPL franchise be dethroned this year?

By Christina Moniz

May 10, 2024 08:45 IST

After facing public scrutiny, brands often adjust their marketing and advertising strategies as part of their efforts to rebrand and reconnect with audiences.

Tale of misleading advertising! From Patanjali, Cadbury, and Nestle to Johnson & Johnson Premium Story

In the year 2023-24, ASCI evaluated 8299 advertisements, of which 81% were violations of Chapter I – misleading ads

By Shailja Tiwari

May 10, 2024 08:00 IST

otal advertising revenue for the quarter fell 2.4% to $103.7 million (Image: Reuters)

New York Times posts upbeat results on boost from digital subscriptions

The company reported revenue of $594 million, compared with analysts’ estimates of $591.9 million, according to LSEG data

By Reuters

May 9, 2024 18:00 IST

WBD Sports fans can be reached on social using WBD Launchpad, CNNIC’s internal social media agency (Image: PR Handout)

CNN and WBD Sports collaborate to unveil WBD Connect for global users

Reportedly, WBD Connect is partnering with Magnite which will act as WBD’s technology partner

By BrandWagon Online

May 9, 2024 15:10 IST

Reportedly, at least seven analysts raised their price target on Reddit's stock (Image: Financial Express)

Reddit shares soar as earnings show advertising, AI licensing revenue potential

The projections followed results for the first three months of 2024, showing Reddit’s push to grow its advertising business

By Reuters

May 9, 2024 13:15 IST

BIBA introduces ‘Kuch Nahi’ collection for Mother’s Day celebration

Reportedly, the campaign features TV actress, Shilpa Saklani

By BrandWagon Online

May 9, 2024 11:30 IST

National Amusements has referred the Skydance deal to a special committee of Paramount's board for review, according to two people familiar with the matter.

Paramount in talks to open its books to Sony, Apollo, sources say

A special committee of Paramount’s board that is evaluating the company’s options allowed an exclusivity period to lapse in its…

By Reuters

May 9, 2024 10:00 IST

The company had a screen at different price points, ranging from Rs 100 to Rs 1,500 and wanted all the market segments to return.

PVR rolls out luxury formats to lure premium customers to cinema

The premium screens account for 14% of all the screens in the country and the company was aspiring to grow…

By Geeta Nair

May 9, 2024 09:00 IST

Statista has predicted that big technological companies will account for 83% of the digital ad revenue by 2027 (Image: Freepik)

Will the move towards first-party data up the game for walled gardens? Premium Story

A Lotame study found that 37% of 1,400 marketers plan to increase investments in walled gardens post third-party cookie removal

By Ritarshi Banerjee

May 9, 2024 08:00 IST

The#KabHaiMothersDay campaign centers around a video that will be released on both Instagram and YouTube

Glad U Came launches #KabHaiMothersDay campaign

The initiative aims to spark conversations and heighten awareness about Mother’s Day, reminding everyone to cherish and appreciate the women…

By BrandWagon Online

May 8, 2024 19:00 IST

KRAFTON plans to concentrate on diverse publishing experiences and game-centric investments

KRAFTON records net profit of KRW 348. 6 billion, expands investments in developers

The company conducted a beta test of its major 2024 title ‘Dark and Darker Mobile’

By BrandWagon Online

May 8, 2024 18:15 IST

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