Page 184 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Maggi had a prominent face, developed because of decades of trust and emotional connection, to fall back on.

How Maggi made a comeback after a government ban – lessons from its marketing strategy

She added that the film builds on the company’s previous Aadat Badlo campaign, which focused on nudging consumers to shift their online shopping habits.

CashKaro questions coin-based rewards in satirical ad campaign

There’s always going to be risks associated with any creative endeavour. In this case, our biggest challenge was technical feasibility.

BrandWagon AdTalk: Inside OML’s print strategy that drove Motorola’s viral campaign Premium Story

Comedy is the most preferred genre among Indian viewers, accounting for 30% of their interest, yet only 10% of premium content falls under this category.

India’s $6 billion entertainment opportunity hinges on global strategy, creator economy and tech adoption: Content India report

Li Haslett Chen to resign from Warner Bros. Discovery Board in January 2025

Leveraging CRM and predictive analytics for inventory management in retail

Mahesh Narayanan quits Netcore Cloud

Rising demand, evolving attitudes: India’s sexual wellness market on the fast track in 2024 Premium Story

Himesh Reshammiya stars in Swiggy Instamart’s New Year campaign

Simply Fresh launches #NewYearOldResolutions campaign to promote meaningful commitments

Campaigns that cut through the noise Premium Story

2024’s big trends: Influencers go mainstream, agency consolidation, and radio’s tech transformation Premium Story

Rasna is mixing emotion with infra in its growth recipe Premium Story

BrandWagon Chai pe Charcha with Interia’s Umesh Kumar Premium Story

JioHotstar clocks record 1.3 billion views in IPL opening weekend

Hindalco’s alchemy: Rewiring business to forge a new future

AI is writing the news, but who’s paying the price?

Advertising

In an interview to Fortune India, Gaekwad said his investment philosophy is simple: identifying undervalued opportunity, infusing them with capital and expertise and driving substantial growth.

Danny Gaekwad has an eye for under-valued opportunity Premium Story

The Man Company launches Rakshabandhan campaign with all female cast

Content and connection: AI driven contextual advertising

Marketing

"Our customers are largely unbanked in terms of financial instruments. Many lack the full set of paperwork the financial system traditionally demands. But does that mean they don’t deserve access to credit?"

Paperwork or people? Arvind Iyer of Piramal Finance bets on trust over docs!

BrandWagon Chai pe Charcha with Leezu’s Leeza Mangaldas Premium Story

BrandWagon Chai pe Charcha with Summercool’s Sanjeev Kumar Gupta Premium Story

Media

Comscore appoints Jackelyn Keller as chief marketing officer

On the spot with SPYRE VC’s Murali Krishna Premium Story

Blogger’s Park: How to navigate the conversational technology landscape Premium Story

Gaming

AIGDF releases white paper on age-rating framework for gaming content in India

Games24x7 onboards Pawan Sehrawat as its brand ambassador for My11Circle ahead of the Pro Kabaddi League

ByteDance is said to shut main gaming arm in business retreat

Digital Marketing

Kotak 811 launches new digital campaign featuring Tanmay Bhat and Samay Raina

Martech

With the declining third-party cookies, the data that brands collect directly from their customers becomes even more valuable

Blogger’s Park: Context is king

Deloitte India partners with Capillary to enhance customer experience and accelerate sales for Indian businesses

Blogger’s Park: A new chapter

In India, the number of nights booked grew 30% Y-o-Y in CY23 compared to CY22, Bajaj said

Interview: Amanpreet Singh Bajaj, general manager, Airbnb India, SE Asia, Hong Kong, & Taiwan

‘Cultural connect gives us access to consumers across markets’

By Christina Moniz

Updated: May 22, 2024 14:19 IST

PTE is approved by governments and universities worldwide for both study and immigration

Pearson’s Rachel Exton on the company’s marketing strategies and products Premium Story

The company’s revenue from operations rose 36.6% to Rs 460 crore in FY23 from Rs 336.44 crore in FY22, as…

By Shailja Tiwari

May 22, 2024 08:00 IST

Google rolls out AI-driven ad products

The company has also shared data on ads creativity and performance at scale with Google AI

By Ritarshi Banerjee

May 21, 2024 21:35 IST

Former president Trump holds a majority stake in TMTG (Image: Financial Express)

Trump’s social media company discloses inquiry from FINRA

The inquiry from FINRA was primarily related to trading prior to the announcement of the deal with Digital World Acquisition…

By Reuters

May 21, 2024 19:00 IST

Our starting point for the film was to get the most bizarre situations that can happen to a person.

Ad of the day: Krafton India’s ‘Hai Thoda Time, Play Thoda BGMI’

Vishnu Srivatsav, creative head, 22feet Tribal Worldwide, talks to BrandWagon Online, about the inspiration, creative process, and challenges faced in…

By BrandWagon Online

May 21, 2024 17:50 IST

IPL Biologicals specialises in biological solutions for agriculture

IPL Biologicals appoints Yuvraj Singh as brand ambassador

The partnership signifies the next phase of growth for IPL Biologicals, aligning with the company’s rebranding and the introduction of…

By BrandWagon Online

Updated: May 21, 2024 16:38 IST

He also played a key role in enhancing the company's performance in areas such as e-commerce and Martech

Gopa Menon quits Mindshare; Dimpy Yadav appointed as head of digital strategy

In other developments, Mindshare has appointed Kalyan Undinty from Reckitt as the new head of e-commerce

By BrandWagon Online

Updated: May 22, 2024 11:45 IST

“It aims to be a testament to the dedication and passion of our entire team towards making home ownership a journey for every Indian," Girish Kousgi of PNB Housing Finance remarked (Image: PR Handout)

PNB Housing Finance unveils brand anthem to support homebuyers

The anthem has been conceptualised, planned, and executed by the employees of PNB Housing Finance

By BrandWagon Online

May 21, 2024 14:00 IST

Adbuffs will be focused on driving sales and expanding Plush’s presence in the competitive women’s wellness ecosystem

Adbuffs secures performance marketing mandate for Plush

Adbuffs will amplify Plush’s reach and impact to further enhance its position as the premium women’s wellness brand in the…

By BrandWagon Online

May 21, 2024 12:50 IST

Asymmetrique is a marketing solutions agency specialised in growth strategies to brands and businesses (Image: PR Handout)

Asymmetrique assigns CCO role to Vinay Venkatesh

At Asymmetrique, Venkatesh is understood to be responsible for developing creative innovation and driving growth

By BrandWagon Online

May 21, 2024 11:45 IST

The collection features Europe-inspired styles and blends fashion and comfort for a travel experience

Bata’s launches ‘Try and Fly’ campaign featuring its 9 to 9 Collection

The company has launched a campaign titled ‘Try and Fly’ in association with Ease My Trip.com

By BrandWagon Online

May 21, 2024 10:25 IST

“I think we've developed processes, with AI playing a big role in that regard,” Srinivas stated (Image: PR Handout)

Meta’s Arun Srinivas on AI’s influence over their products, promoting SMEs, and the understanding of hyper-automation Premium Story

The company posted a 20.2% increase in revenue from operations, from Rs 2,309.30 crore in FY22 to Rs 2,775.78 crore…

By Ritarshi Banerjee

May 21, 2024 08:00 IST

“A further exploration of our idea of zoning out from the kit kit surrounding investments. The fourth in the series introduces insurance and sees the idea taking a musical twist,” Misra said (Image: PR Handout)

Ad of the Day: Upstox’s ‘Cut the Kit-Kit’

Vasudha Misra, regional creative officer, Lowe Lintas, talks to BrandWagon Online about the creative process and challenges faced in bringing…

By BrandWagon Online

May 20, 2024 18:30 IST

Nando’s operates over 1200 restaurants in more than 22 countries across five continents

Nando’s, K Hospitality Corp partner to open 150 restaurants in India

Together with K Hospitality Corp, Nando’s India plans to open up to 150 restaurants in new cities across India over…

By BrandWagon Online

May 20, 2024 17:30 IST

The collaborative efforts of Mad Influence and Star Sports have amplified the campaign's reach and engagement (Image: PR Handout)

Star Sports joins hands with Mad Influence for Star Sports Dream Job’s second version

The campaign’s primary objective is to identify talent through weekly challenges designed to test participants’ versatility and anchoring prowess

By BrandWagon Online

May 20, 2024 16:28 IST

The limited edition collection is designed with a focus on The Dark Knight's legacy.

Campus Activewear unveils ‘The Dark Knight’ collection in collaboration with DC Comics and Warner Bros. Discovery Global Consumer Products

Inspired by the 2005 Batman sequel – ‘The Dark Knight’, the collection aims to seamlessly merge fashion and fandom

By BrandWagon Online

May 20, 2024 15:38 IST

The ‘Weikfield Jelly Hai Doraemon World Japan Jane Ka Ticket’ contest invites children to create stories or comic strips featuring Doraemon and Weikfield’s jelly.

Weikfield Foods launches new campaign featuring Doraemon

The campaign, developed by Network Advertising and produced by Invictus, promotes Weikfield’s jelly products.

By BrandWagon Online

May 20, 2024 14:20 IST

The company has awarded Peretti options to purchase 414,000 shares of its Class A common stock

BuzzFeed CEO moves to majority stock based compensation amid AI push

BuzzFeed is also extending stock incentives to other senior executives, as it bets on AI-powered offerings to power its growth…

By Reuters

May 20, 2024 13:20 IST

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