Page 177 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

BrandWagon Chai pe Charcha with The House Of Rare’s Akshika Poddar Premium Story

Sholay, brands, Waves Summit 2025, Biocon Limited, Reliance Industries

‘Did India miss its orange economy opportunity with Sholay?’: Kiran Mazumdar-Shaw

flue-cured Virginia Tabacco, FCV, tobacco exports, export, Export Inspection Council, EIC

The missing link in India’s Tobacco reform is digital traceability at the farm

Mosseri’s approach to content creation on Instagram reflects that ethos. “I try to be transparent about what we’re building and why,” he said.

India is driving Instagram’s most powerful content trends: Instagram head Adam Mosseri at WAVES 2025

JioStar raises channel bouquet prices by 18%

On the Spot with Yogesh Chaudhary, director, Jaipur Rugs Premium Story

Blogger’s Park: Short-term campaigns are reshaping brand and consumer engagement Premium Story

The proposed DPDP rules challenge marketers to rethink strategy Premium Story

Adidas joins Mercedes-AMG PETRONAS F1 team in multi-year partnership for exclusive apparel

Ankit Goyle joins Snap Inc. as head of marketing for India

Only 17% of consumers consider celebrity endorsements credible; iCubesWire report

2024: Glance’s key engagement trends and insights

Interview: Kiran Mani, CEO, digital, JioStar Premium Story

Games24×7 has recovered from the GST hike setback Premium Story

India’s gaming industry to reach $4.5 billion by 2025, faces growth challenges

Zomato wins legal battle; NCLT dismisses insolvency plea

Pocket FM declares war on noise with ‘India, Kuch Acha Suno’

Advertising

The campaigns—"Laal. Kamaal. Bemisaal." and "Naye Zamane Ki Nayi Suraksha"—aim to showcase the effectiveness of its herbal formulations enriched with Ayurvedic ingredients.

Anchor Oral Care appoints Archita Sahu as brand ambassador, expands presence in Odisha | Watch here

EssenceMediacom acquires the integrated media mandate for Bambino Pasta Foods Industries Private Ltd.

The influence of digitization on the agarbatti industry, from e-commerce to online branding

Marketing

Diljit Dosanjh makes history as the first Punjabi artist to become Levi’s® global ambassador, marking a major cultural crossover in fashion and music.

Diljit Dosanjh becomes Levi’s global ambassador, makes history as first Punjabi artist to join the lineup

YesMadam’s tone-deaf campaign: How trivialising mental health became a PR nightmare

Speed thrills, but will it kill profitability for quick commerce? Premium Story

Media

It is understood that Rajaraman further strengthened his expertise at Asianet STAR Communications as executive vice president - strategy

Sony Pictures Network India appoints Rajaraman S as head of content strategy

BrandWagon Chai Pe Charcha with BigMuscles Nutrition’s Suhel Vats Premium Story

RIL-Disney media behemoth likely to be ready next week

Gaming

Spolto has partnered with over 1,200 coaches and academies across 12 sports in Maharashtra, offering access to various sports including tennis, swimming, badminton, and gymnastics

Spolto closes $1 million funding round to grow digital sports presence in India

DraftKings sued over its ‘Deceptive’ $1,000 bonus bet offer

Squid Game’s Lee Jung-jae raises Korean AI advertising stock by 69%

Digital Marketing

Indeed, a big hurdle in India would be the cost, experts say

Meta Verified: Game change

DigiStreet Media bags digital mandate for Karara Ceramics

Hershey India rolls out a digital campaign to celebrate World Chocolate Day

Martech

Adobe launches AI-powered content hub for creative asset management

Airtel launches Airtel IQ Reach, a self-serve marketing communications platform

Fundamento launches AI virtual assistant Yara

Kiara Advani will feature in Pond’s TVC, which is set to take over traditional and digital platforms across the country soon

Pond’s Skin Institute unveils Kiara Advani as its brand ambassador

The partnership is poised to elevate the brand’s messaging through science, captivating storytelling and fostering a connection with consumers while…

By BrandWagon Online

June 3, 2024 15:50 IST

The campaign aims to inspire modern women to take steps in their health and lifestyle journey

Noise launches ‘Watch Her Shine’ campaign with Taapsee Pannu

Featuring Taapsee Pannu, the film highlights how Noise smartwatches complement her lifestyle.

By BrandWagon Online

June 3, 2024 14:40 IST

Kajal Agarwal introduces Prega News’ ‘Expert Pregnancy Care Solution Partner’ in South India

From what it’s understood, the brand offers pregnancy care solutions for the pre-, during-, and post-pregnancy phases

By BrandWagon Online

June 3, 2024 13:30 IST

The campaign features the MG TD alongside the Hector, Astor, ZS EV, and Comet in a race formation.

Cheil India launches MG’s 100-year limited edition cars in its new campaign

The campaign film aims to showcase MG’s history and introduce the ‘Limited Edition’ range

By BrandWagon Online

June 3, 2024 12:22 IST

Zomato is a restaurant search and discovery and food ordering and delivery platform (Image: PR Handout)

Zomato rolls out ad film related to its ‘Match Ho Toh Zomato’ campaign

Reportedly, the film has been directed by Bollywood director duo Raj Nidimoru and Krishna DK

By BrandWagon Online

June 3, 2024 11:00 IST

Buzbee, former top editor at The Associated Press, was selected as the Post's top editor in May 2021

Sally Buzbee steps down as executive editor of The Washington Post

Buzbee replaced a renowned predecessor, Martin Baron, after the Post exploded in popularity during the Trump administration

By Associated Press

June 3, 2024 09:50 IST

I kick off each workday with an energy run

After hours with Akshay Mehrotra, co-founder & CEO, Fibe

I left behind 12 years of my corporate career and started my entrepreneurial journey eight years ago, Mehrotra said

By Christina Moniz

June 3, 2024 08:58 IST

Car rental service company Zoomcar is quietly brewing an audacious plan

Road to growth

Zoomcar is banking on individual car owners to provide broader access to rentals

By Geetika Srivastava

June 3, 2024 08:50 IST

Few things capture India’s public imagination like a general election, cricket and Bollywood

Cashing in on poll season

TV news channels could see a 15% rise in ad revenues this quarter

By Christina Moniz

June 3, 2024 08:42 IST

Grand View Research expects the global martech market to clock $807.9 billion by 2026 (Image: PR Handout)

EssenceMediacom’s Navin Khemka on business after the merger, agencies working on ‘thin margins’, and the role of AI Premium Story

In February 2023, GroupM launched EssenceMediacom post the merger of its two large agencies

By Ritarshi Banerjee

June 3, 2024 08:00 IST

As creatives we must distill the most authentic, relevant and distinctive attributes to build epic brands with epic work

Celebrating creativity and innovation at the Abby’s

One of the key takeaways is the importance of authenticity and credibility in today’s times for your brand to thrive

June 2, 2024 22:06 IST

Chai Pe Charcha with BrandWagon Premium Story

Ashok Vashist, founder and CEO, WTiCabs, talks to BrandWagon Online about his weekends, favourite vacation destination and more

By Saptak Bardhan

June 2, 2024 18:00 IST

The gaming content creator ecosystem is dynamic, recalibrating the social and digital world

How India’s gaming creator economy contributes to a billion-dollar gaming market

Content creation, brand partnerships, and increasing player engagement are key accelerating factors for growth

Updated: June 3, 2024 09:23 IST

The other big discussion point was the longstanding debate on agency remuneration

Women identity & ad impact taken up

Advertising has the power to shape how we see each other, and the representation of women in advertising has been…

By Viveat Susan Pinto

Updated: June 2, 2024 12:36 IST

Research says that over 41% of advertising spending goes to waste as ad campaigns fail to deliver on their objectives and return on investment

Growing link between creativity & ad effectiveness, say experts

As advertiser focus increasingly grows on reducing wastage, not just in India but across the world, attention is shifting to…

By Viveat Susan Pinto

June 2, 2024 12:06 IST

Dr Katkar suggests Planet Earth as a TV show to watch

Chai Pe Charcha with BrandWagon Premium Story

Dr Kailash Katkar, managing director, Quick Heal Technologies Limited, talks to BrandWagon Online about his weekends, favourite vacation destination and…

By Saptak Bardhan

June 2, 2024 12:00 IST

Actively listening and understanding consumer patterns is crucial

Consumer centricity: the essential fuel for innovation

The smartwatch market has evolved from a homogeneous offering to a diversified and personalised landscape, with devices tailored to various…

June 2, 2024 10:00 IST

Creative industry must turn brand builders: Leaders

McCann’s Dabas argued that this being an industry with low entry barriers, it is incumbent upon creative leaders to ensure…

By Christina Moniz

June 1, 2024 19:00 IST

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