Page 173 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

According to the EY report, India’s gaming industry consists of 488 million online gamers in 2024.

India’s M&E sector to hit Rs 3.07 trillion by 2027, outpacing GDP growth: EY

While the official deal announcement did not reference the trade dispute, company leaders have in recent weeks outlined internal efforts to cushion the blow.

Skechers to be bought out in $9 billion deal amid tariff turbulence

Jasprit Bumrah, Uppercase launch campaign with a twist on celebrity-backed brands

More than 70% of the celebrity-endorsed ad volume came from five product categories, chief among them ecom-gaming, biscuits, and pan masala.

Ananya Panday is now IPL’s most endorsed star, beating Shah Rukh Khan

PepsiCo Names Nitin Bhandari as VP and GM for India and South Asia Beverages

After Hours with Deepak Sahni, founder, Healthians Premium Story

Is Goa’s tourism decline real? Challenges and opportunities for the state’s hospitality sector Premium Story

HUL’s Rs 3,000-crore bet on Minimalist: What it means for the skincare market Premium Story

Swiggy Instamart launches InstaWarmer at CyberHub

BrandWagon Chai pe Charcha with Insight Cosmetics’ Mihir Jain Premium Story

Esports in 2025: The trends and roadmap to mainstream youth entertainment

How social media is transforming food businesses

IPL 2025 sparks new wave of online scams: Report

‘A-Eye’ by Britannia uses AI to make retail accessible for all

AI and the human experience leap for brands

Big brands take over IPL 2024 as advertiser count drops 24%

Nykaa rides beauty wave to growth, Fashion lags behind

Advertising

The impact of “You Can’t Stop Us” was significant.

On the spot with Harvinderjit Singh Bhatia, CEO & Co-Founder, Radiowalla Network Premium Story

BrandWagon’s Adtalk with BEI Confluence Communication’s Abhishek Gupta Premium Story

Ad of the day: GSK India’s ‘Shingles campaign’ with Amitabh Bachchan and Manoj Pahwa

Marketing

Hamdard Foods India expands into flavoured milk category with ‘Hamdard Asli Milkshakes’

Bhuvan Bam launches Peppy, a sexual wellness and pleasure D2C brand

Swiggy launches new invite-only membership programme

Media

Ultimately, short-term campaigns bring short, fast and exciting results while long-term ones provide stability and build a solid base for the customer.

Blogger’s Park: Short-term campaigns are reshaping brand and consumer engagement Premium Story

CCPA cracks down on surrogate advertising in alcohol and tobacco industries: New guidelines target celebrities and brands Premium Story

India’s snack food giants adapt to regional tastes and health trends amid booming market Premium Story

Gaming

Garena Free Fire MAX redeem codes, December 16, 2024 edition

Garena Free Fire MAX redeem codes, September 6, 2024 edition: How to unlock exclusive in-game rewards, check full list

Regulating online gaming for user safety

E-Gaming Federation onboards Sachiko Gaming, Decentro, and Tutelar

Digital Marketing

The agency has won mandates in multi-agency pitching.

HiveMinds wins mandates for HomeLane and Zydus Lifesciences

flynt.social launches Rapyd Response Program for marketers

Beam & Words bags the social media mandate for luxury designer brand, Tarun Tahiliani

Martech

Vidyut Tech rebrands to Vidyut, new logo and expansion of services follow

Performance Pressure! Why performance marketing is advertisers’ favourite new toy Premium Story

Langoor Digital and Quilt AI collaborate to empower marketers with AI innovations

IPL’s brand value surged by 6.5% to $16.4 billion, as per Houlihan Lokey, Inc

CSK continues to be the most valued franchise at $231.0 million; KKR clocks the highest annual growth of 19.30%

By BrandWagon Online

June 12, 2024 13:04 IST

Media companies are pouring millions of dollars into buying rights to live sporting events (Image: Reuters)

Warner Bros Discovery’s TNT Sports inks 10-year deal to broadcast French Open in US

The deal with the French Tennis Federation for an average of about $65 million per year will add Roland Garros…

By Reuters

June 12, 2024 13:00 IST

In 2021, Spotify announced the HiFi audio feature to let premium subscribers in select markets upgrade their sound quality

Spotify to introduce expensive plan later this year, Bloomberg News reports

The new tier’s pricing will vary as per each user’s base plan but it is expected to average out to…

By Reuters

June 12, 2024 11:54 IST

The company has seen a 30% year-on-year growth in markets such as Pune, where car financing was launched and is driving demand for used cars

CARS24 enters multi-brand car repairs, maintenance services

CFSPL is taking used car financing beyond the metros and expanding into Tier 3 and 4 markets, growing faster than…

By Geeta Nair

June 12, 2024 09:21 IST

With the declining third-party cookies, the data that brands collect directly from their customers becomes even more valuable

Blogger’s Park: Context is king

Transparency and consent are no longer optional for marketers

June 12, 2024 09:07 IST

What interests me the most about this campaign is that they took a mundane product like a paper shredder and crafted a visually stunning video series

On the spot with Mehul Gupta, co-founder & CEO, SoCheers

From mundane to stunning

By Geetika Srivastava

Updated: June 12, 2024 09:00 IST

The success we are seeing today is the result of investments over several years, across e-commerce, data acquisition, enhancement and enrichment, and content.

Interview: Ajay Gupte, CEO, South Asia, Wavemaker

‘The traditional media agency model continues to be critical’

By Christina Moniz

June 12, 2024 08:20 IST

"Currently, we have 175 million registered users, with approximately 30 million new registrations each month, making us the largest platform in the country" (Image: Company)

WinZO’s Saumya Singh Rathore on the company’s survival strategies besides expansion plans Premium Story

WinZO’s revenue from operations rose 2.88 times to Rs 673.93 crore in FY23 from Rs 233.9 crore in FY22. Its…

By Shailja Tiwari

June 12, 2024 08:00 IST

HDFC Asset Management Company Limited is an investment manager to HDFC Mutual Fund (Image: PR Handout)

HDFC Mutual Fund unveils ‘Generation Restoration’ initiative for Nurture Nature campaign

The initiative aims to help fight climate change and its impacts

By BrandWagon Online

June 11, 2024 18:15 IST

Financial details of the deals, however, were not disclosed (Image: Reuters)

Rogers Communications signs content deals with NBCUniversal and Warner Bros Discovery

The move comes at a time when Rogers is looking to boost its presence in sports and entertainment content

By Reuters

June 11, 2024 17:00 IST

Revidd is an AI-driven video streaming solution company

Revidd launches AI FAST channel solutions for broadcasters in 14 countries

Reportedly, Revidd offers viewing experiences with AI-driven recommendations and personalised content delivery.

By BrandWagon Online

June 11, 2024 15:37 IST

Dutt joined Dentsu Creative India as the CCO for the West and South regions in September 2023 (Image: PR Handout)

Dentsu Creative India appoints Surjo Dutt as Dentsu Creative Webchutney’s CCO

In his new role, Dutt is expected to spearhead the creative vision of the agency

By BrandWagon Online

June 11, 2024 14:00 IST

Next Narrative, a media company, assists creators in expanding reach and revenue while achieving business outcomes for brands.

Former Google senior executive Mohit Jagtiani launches branded content company Next Narrative with Simran Hoon as partner

Next Narrative aims to focus on understanding consumer preferences, aiding brands in audience connection, and supporting creators in narrative development.

By BrandWagon Online

June 11, 2024 12:45 IST

Reportedly, Anime Local joins Tata Play’s range of over 45 entertainment and infotainment value-added services (Image: PR Handout)

Tata Play rolls out Anime Local service in regional languages

Anime Local on Tata Play is an ad-free service available to Tata Play subscribers in Hindi, Tamil and Malayalam

By BrandWagon Online

June 11, 2024 11:51 IST

By comparison, Nike’s sales in the Greater China market rose 4.5% in its most recent quarter, though off a much higher base than smaller rivals.

In China, a search for identity boosts Lululemon, premium sportswear brands

Sportswear is a rare bright spot in China’s sluggish consumer market, as health and wellness have become a priority for…

By Reuters

June 11, 2024 10:42 IST

D&AD exists to stimulate, enable, and award creative excellence in design and advertising (Image: PR Handout)

D&AD’s Paul Drake on the impact of AI on the creative industry Premium Story

“I think there has been an expansion of the agency-studio model business,” Drake specified

By Ritarshi Banerjee

June 11, 2024 08:00 IST

“Key contributors to bringing this vision to life were Sukesh Nayak from Ogilvy and Good Morning Films,” Talwar said (Image: PR Handout)

Ad of the Day: Castrol’s ‘Stay Ahead’

Rohit Talwar, vice-president and head of marketing, Castrol India Limited, talks to BrandWagon Online about the inspiration, creative process, and…

By BrandWagon Online

June 10, 2024 19:15 IST

The esports market is expected to clock a $4.3 billion worth revenue in 2024, as per Statista (Image: PR Handout)

Western Digital’s Khalid Wani on tools, technological innovations, and community initiatives in esports

“Gamers should also consider joining or forming a team to refine coordination and communication skills and engage with the esports…

By BrandWagon Online

June 10, 2024 17:30 IST

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