Page 172 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Instead of treating horror as a one-off project, what Conjuring monetised in the interconnected series that formed a universe anchored by the protagonists posing as the anchors of the universe.

BrandWagon Chai pe Charcha with The House Of Rare’s Akshika Poddar Premium Story

Sholay, brands, Waves Summit 2025, Biocon Limited, Reliance Industries

‘Did India miss its orange economy opportunity with Sholay?’: Kiran Mazumdar-Shaw

flue-cured Virginia Tabacco, FCV, tobacco exports, export, Export Inspection Council, EIC

The missing link in India’s Tobacco reform is digital traceability at the farm

Mosseri’s approach to content creation on Instagram reflects that ethos. “I try to be transparent about what we’re building and why,” he said.

India is driving Instagram’s most powerful content trends: Instagram head Adam Mosseri at WAVES 2025

SC stays GST notices against online gaming firms: What is the case and how much money is at stake?

Istudent Facts expands reach with student-centric content on Instagram

Endemol Shine India appoints Deepali Handa as EVP and head of commercials and production

Porsche join hands with Liter of Light to bring solar lamps to rural India

Emami rebrands Fair & Handsome in growth push Premium Story

Muted buzz: Cricket fatigue crimps WPL ad spending Premium Story

YouTube and Meta drive 89% of online video viewership in India: AVIA report 2025

Britannia launches ‘Nature Shapes Britannia’ campaign to promote sustainability with eco-friendly billboards

Mirai School of Technology launches with focus on training AI-ready talent

Dubai’s highest court backs Honasa in dispute with former distributor

From China to Vietnam—And back? Nike’s struggle with tariff wars

Meta fined by Turkey for defying social media censorship

Bracing for tariff landfall: Ad budgets could tighten but local for global will prevail Premium Story

Advertising

The impact of “You Can’t Stop Us” was significant.

On the spot with Harvinderjit Singh Bhatia, CEO & Co-Founder, Radiowalla Network Premium Story

Independence Day campaigns: How brands are strategising for market impact and growth

BrandWagon’s Adtalk with BEI Confluence Communication’s Abhishek Gupta Premium Story

Marketing

BuyBuyCart expands to 250 stores, onboards actor Alok Nath as brand face

Blinkit enters quick food delivery market with Bistro

What Zepto Café needs to succeed in a new market Premium Story

Media

It is understood that Rajaraman further strengthened his expertise at Asianet STAR Communications as executive vice president - strategy

Sony Pictures Network India appoints Rajaraman S as head of content strategy

CoinDCX appoints Gautam Gambhir as brand ambassador for ‘Learn Karo.Crypto Karo’ campaign

BrandWagon Chai pe Charcha with Whoppl’s Ramya Ramachandran Premium Story

Gaming

Investment drought hits online gaming: Casual gaming emerges as a bright spot

E-Gaming Federation onboards Sachiko Gaming, Decentro, and Tutelar

Loco secures live broadcasting rights for KRAFTON’s BATTLEGROUNDS MOBILE INDIA PRO SERIES 2023 finale

Digital Marketing

Netflix and Amazon Prime Video are available as add-ons for Tata Play DTH subscribers

ShortsTV is now available on Tata Play Binge

GOZOOP Group wins social media duties of Spexmojo

iProspect India bags digital mandate for Monster.com

Martech

A report by ANA reveals that the adverse impact of ad fraud will amount to a financial loss of anywhere between $88 billion to $172 billion over five years, globally. (Image credits: Canva)

How artificial intelligence is the ‘Judwaa’ twins of ad fraud Premium Story

From clicks to connection: Unifying performance marketing and branding for deeper engagement

MiQ appoints Rohit Monga as head of product and partnerships for India

In 2021, Spotify announced the HiFi audio feature to let premium subscribers in select markets upgrade their sound quality

Spotify to introduce expensive plan later this year, Bloomberg News reports

The new tier’s pricing will vary as per each user’s base plan but it is expected to average out to…

By Reuters

June 12, 2024 11:54 IST

The company has seen a 30% year-on-year growth in markets such as Pune, where car financing was launched and is driving demand for used cars

CARS24 enters multi-brand car repairs, maintenance services

CFSPL is taking used car financing beyond the metros and expanding into Tier 3 and 4 markets, growing faster than…

By Geeta Nair

June 12, 2024 09:21 IST

With the declining third-party cookies, the data that brands collect directly from their customers becomes even more valuable

Blogger’s Park: Context is king

Transparency and consent are no longer optional for marketers

June 12, 2024 09:07 IST

What interests me the most about this campaign is that they took a mundane product like a paper shredder and crafted a visually stunning video series

On the spot with Mehul Gupta, co-founder & CEO, SoCheers

From mundane to stunning

By Geetika Srivastava

Updated: June 12, 2024 09:00 IST

The success we are seeing today is the result of investments over several years, across e-commerce, data acquisition, enhancement and enrichment, and content.

Interview: Ajay Gupte, CEO, South Asia, Wavemaker

‘The traditional media agency model continues to be critical’

By Christina Moniz

June 12, 2024 08:20 IST

"Currently, we have 175 million registered users, with approximately 30 million new registrations each month, making us the largest platform in the country" (Image: Company)

WinZO’s Saumya Singh Rathore on the company’s survival strategies besides expansion plans Premium Story

WinZO’s revenue from operations rose 2.88 times to Rs 673.93 crore in FY23 from Rs 233.9 crore in FY22. Its…

By Shailja Tiwari

June 12, 2024 08:00 IST

HDFC Asset Management Company Limited is an investment manager to HDFC Mutual Fund (Image: PR Handout)

HDFC Mutual Fund unveils ‘Generation Restoration’ initiative for Nurture Nature campaign

The initiative aims to help fight climate change and its impacts

By BrandWagon Online

June 11, 2024 18:15 IST

Financial details of the deals, however, were not disclosed (Image: Reuters)

Rogers Communications signs content deals with NBCUniversal and Warner Bros Discovery

The move comes at a time when Rogers is looking to boost its presence in sports and entertainment content

By Reuters

June 11, 2024 17:00 IST

Revidd is an AI-driven video streaming solution company

Revidd launches AI FAST channel solutions for broadcasters in 14 countries

Reportedly, Revidd offers viewing experiences with AI-driven recommendations and personalised content delivery.

By BrandWagon Online

June 11, 2024 15:37 IST

Dutt joined Dentsu Creative India as the CCO for the West and South regions in September 2023 (Image: PR Handout)

Dentsu Creative India appoints Surjo Dutt as Dentsu Creative Webchutney’s CCO

In his new role, Dutt is expected to spearhead the creative vision of the agency

By BrandWagon Online

June 11, 2024 14:00 IST

Next Narrative, a media company, assists creators in expanding reach and revenue while achieving business outcomes for brands.

Former Google senior executive Mohit Jagtiani launches branded content company Next Narrative with Simran Hoon as partner

Next Narrative aims to focus on understanding consumer preferences, aiding brands in audience connection, and supporting creators in narrative development.

By BrandWagon Online

June 11, 2024 12:45 IST

Reportedly, Anime Local joins Tata Play’s range of over 45 entertainment and infotainment value-added services (Image: PR Handout)

Tata Play rolls out Anime Local service in regional languages

Anime Local on Tata Play is an ad-free service available to Tata Play subscribers in Hindi, Tamil and Malayalam

By BrandWagon Online

June 11, 2024 11:51 IST

By comparison, Nike’s sales in the Greater China market rose 4.5% in its most recent quarter, though off a much higher base than smaller rivals.

In China, a search for identity boosts Lululemon, premium sportswear brands

Sportswear is a rare bright spot in China’s sluggish consumer market, as health and wellness have become a priority for…

By Reuters

June 11, 2024 10:42 IST

D&AD exists to stimulate, enable, and award creative excellence in design and advertising (Image: PR Handout)

D&AD’s Paul Drake on the impact of AI on the creative industry Premium Story

“I think there has been an expansion of the agency-studio model business,” Drake specified

By Ritarshi Banerjee

June 11, 2024 08:00 IST

“Key contributors to bringing this vision to life were Sukesh Nayak from Ogilvy and Good Morning Films,” Talwar said (Image: PR Handout)

Ad of the Day: Castrol’s ‘Stay Ahead’

Rohit Talwar, vice-president and head of marketing, Castrol India Limited, talks to BrandWagon Online about the inspiration, creative process, and…

By BrandWagon Online

June 10, 2024 19:15 IST

The esports market is expected to clock a $4.3 billion worth revenue in 2024, as per Statista (Image: PR Handout)

Western Digital’s Khalid Wani on tools, technological innovations, and community initiatives in esports

“Gamers should also consider joining or forming a team to refine coordination and communication skills and engage with the esports…

By BrandWagon Online

June 10, 2024 17:30 IST

Swiggy Instamart is a grocery delivery platform (Image: PR Handout)

Swiggy Instamart rolls out digital ad film for ‘Yeh Se Leke Woh Tak’ campaign

Reportedly, the film features Rohit Sharma and Ritika Sajdeh

By BrandWagon Online

June 10, 2024 15:45 IST

88% of Indian consumers abandon purchases due to information overload, reveals Accenture report

The report emphasises the urgent need for brands to utilise generative AI (gen AI) to reduce decision-making ‘noise’ and enhance…

By BrandWagon Online

June 10, 2024 14:10 IST

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