Page 167 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Instead of treating horror as a one-off project, what Conjuring monetised in the interconnected series that formed a universe anchored by the protagonists posing as the anchors of the universe.

Zillion's existing partner base spans categories such as retail, fuel, healthcare, travel, and entertainment.

Zillion partners with PayU to expand loyalty coin usage across merchant network

As Indian giants build their own walled gardens, Criteo’s pitch hinges on openness and interoperability.

Criteo plans to streamline India’s retail ads market, says country head Medhavi Singh

The effectiveness of CTV is backed by performance metrics: video completion rates exceed 90%, and viewability remains consistently above 95%, thanks to the format’s non-skippable, full-screen delivery.

India’s CTV ad spend triples in two years, hits Rs 1,500 crore

Plum’s Shankar Prasad: The chemical engineer who cultivated a Rs 350cr beauty brand Premium Story

Network18 posts Rs 1,360.5 crore revenue in Q3 amid business restructuring

Jessica Jensen joins LinkedIn as chief marketing and strategy officer

Michael Komasinski named CEO of Criteo, succeeding Megan Clarken

On the spot with Lemonn’s Devam Sardana Premium Story

EXPLAINER: Why restaurants don’t want Bistro & Snacc Premium Story

Work-life balance: How about going back to school? Premium Story

Fortis Hospitals Mumbai launches ‘FirstCallFortis’ campaign to promote emergency helpline

T-Mobile bets $600 million on Vistar Media to enter the DOOH advertising market

Dettol maker sue dermatologist and influencers over viral video alleging harmful effects

Eloelo raises Rs 114 crore to level up in India’s social gaming arena

IPL 2025 sparks new wave of online scams: Report

‘A-Eye’ by Britannia uses AI to make retail accessible for all

AI and the human experience leap for brands

Advertising

Radio ads skyrocket 80% in 2024 – Top brands, sectors, and cities revealed!

Modi Government directs UPSC to cancel lateral entry job ads

Juleo onboards Mithila Palkar as its brand ambassador

Marketing

The first noticeable gap was the price. The Malaysian Fanta can cost ₹140, while the Indian version was priced at ₹40.

Fanta in India has more sugar, more sodium than Malaysian version—What’s going on?

Swiggy teams up with NSE to roll out financial literacy programme for delivery partners

After hours with Ayush Gupta, head-India business, KRBL Premium Story

Media

An 18% price hike is unusually high, the largest in the last seven years, according to Karan Taurani, senior V-P at Elara Securities.

JioStar raises channel bouquet prices by 18%

Amaran’s appeal soars from 46 to 76 with strategic pre-release campaign, reveals Ormax Media

Swiss Beauty launches ‘Don’t Be a Star, Be a Trendstar’ campaign featuring Taapsee Pannu

Gaming

Garena Free Fire MAX redeem codes September 9, 2024 edition: What’s in store for you, full details

KRAFTON and RisingWings unveil early access for ‘Archery King’ in India

YearEnder 2023: A topsy-turvy year for the online gaming industry Premium Story

Digital Marketing

The company also claims that the program enables marketers to direct their marketing initiatives

Qoruz introduces influencer marketing program Qoruz Perks

Nykaa to acquire LBB; aims to position itself as a discovery-led retailer

Martech

Will Google bring out another innovation or will they again roll out a weapon to kill third party cookies, only time will tell… (Image Credits: Ideogram)

Google bowls a googly: Are third party cookies back in action? Premium Story

Infobip launches Click-to-chat ad analytics for social media ad conversions

Taboola appoints Kanika Mittal as country manager

Among the top-growing categories, over 165 showed positive growth, with mutual funds experiencing a ninefold increase year-over-year.

TV ad volumes drop 4% in Q1 2024; Hindustan Unilever and F&B sector lead with 26% share, reveals TAM report

The report highlights that the food and beverages sector maintained its dominant position, capturing a 26% share of ad volumes…

By BrandWagon Online

June 20, 2024 15:30 IST

Balancehero India Private Limited is the operator of TrueBalance (Image: PR Handout)

Balancehero India unveils latest version of ‘Aapki Har Zaroorat Ka Saathi’ campaign

Through a series of videos, the campaign is understood to highlight financial challenges faced by people

By BrandWagon Online

June 20, 2024 14:15 IST

Federal Bank is a Indian private sector bank

Federal Bank launches its corporate anthem performed by employees

From what it is understood, this year the brand anthem key highlights include unity in diversity, digital innovation,youthful energy and…

By BrandWagon Online

June 20, 2024 12:30 IST

This year, 55 matches will be held across 10 venues, with 20 participating teams versus 16 teams in the 2022 edition (Image: Freepik)

Big score: T20 World Cup ad money set to double to Rs 2000 crore

According to media agency executives and experts, advertisers’ interest has also grown on the back of the free-streaming initiative that…

By Viveat Susan Pinto

June 20, 2024 11:45 IST

Insurance companies can generate valuable insights from data analytics by employing AI

Let’s award R.I. (real intelligence)

“In Print & Publishing, we saw three very marked styles of work”

June 20, 2024 11:15 IST

The day began with a pop-in at the Glass Lion’s presentation (Image: Financial Express)

How to bell the big cat

Waiting for the kill

June 20, 2024 08:55 IST

World Cup 2024, indian cricket, indian cricket team, World Cup 2024

T20 ad rev may fall by 25% amid weak viewership

Initial estimate pegged at Rs 2,000 crore; now down to Rs 1,500 crore; Super 8 set may revive action

By Viveat Susan Pinto

June 20, 2024 08:45 IST

Experts point out the differentiated offering is in contrast to the offerings of other retailers such as V-Mart, Style Bazaar, City Kart, and V2 Retail (Image: Freepik)

Fast fashion trendsetter

Zudio‘s designs give it an edge

By Geetika Srivastava

June 20, 2024 08:30 IST

“In the current context, being a CMO is all about having the business acumen,” Shah specified (Image: LinkedIn)

Aditya Birla Capital’s Darshana Shah on the need for financial inclusion and transparency Premium Story

The company posted a 23.33% increase in total revenue from operations from Rs 22,229.91 crore in FY22 to Rs 27,415.65…

By Anushree Bhattacharyya

June 20, 2024 08:00 IST

EY report titled ‘Impact of new GST law on skill-based online games’ states

A turbulent time for online gaming industry post 28% GST imposed, reveals EY report

Out of total 12 companies surveyed by EY, only five outlets recorded growth in revenue

By BrandWagon Online

June 19, 2024 19:01 IST

Ad fraud rates in India have decreased by 36% due to the increased adoption of verification tools

India records 36% reduction in ad fraud rates while new fraud schemes surge 23% globally, reveals DoubleVerify’s report

Unprotected advertisers globally experienced a fraud/SIVT (Sophisticated Invalid Traffic) violation rate as 17%.

By BrandWagon Online

June 19, 2024 18:27 IST

The integration of Jha, Maniar, and Wadhawan into S8UL’s roster is expected to enhance the server's popularity (Image: PR Handout)

S8UL ropes in three gaming creators for its GTA RP roster

From what it’s understood, this strategic move will strengthen S8UL’s hold in promoting GTA RP

By BrandWagon Online

June 19, 2024 17:30 IST

FNP assigns CMO role to Avi Kumar

In his role, Kumar is understood to be responsible for expanding and strengthening FNP’s market presence

By BrandWagon Online

June 19, 2024 16:30 IST

Bite-sized content! Social media marketing tips you didn’t know you needed

Saijal Jain, manager media buyer, Adbuffs talks to BrandWagon Online about the essential strategies and common pitfalls of social media…

By Shailja Tiwari

June 19, 2024 15:15 IST

Helios, The Watch Store, owned and operated by Titan Company Limited (image: PR Handout)

Helios join hands with Charriol through exclusive partnership

Reportedly, Charriol joins Helios’s collection of over 40 global brands.

By BrandWagon Online

June 19, 2024 14:00 IST

We are focused on key areas such as health, fitness, exercise, and finances.

GenSxty Tribe to launch tech-enabled platform ‘GenS’ for over 60 age community

The platform aims to serve as a comprehensive hub for all essential services, providing convenience and value to its users.

By BrandWagon Online

June 19, 2024 12:49 IST

Sebi did not respond to queries from FE on the status of the case (Image: Financial Express)

Probe against Chandra: Sebi awaits HC green signal; hearing today

Sebi’s investigation hit a wall when Essel Group chairman Subhash Chandra challenged its summons in the Bombay HC in March,…

By Akshata Gorde

June 19, 2024 10:15 IST

When the inbox is a battleground (Image: PR Handout)

Blogger’s Park

Hyper-personalised videos lead to better message retention

June 19, 2024 09:55 IST

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