Page 164 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

. Implementing effective strategies to fight piracy could help recover up to $ 1.1 billion in revenue by 2029.

India’s video sector at risk of losing $ 2.4 billion to piracy by 2029: Study

According to the EY report, India’s gaming industry consists of 488 million online gamers in 2024.

India’s M&E sector to hit Rs 3.07 trillion by 2027, outpacing GDP growth: EY

While the official deal announcement did not reference the trade dispute, company leaders have in recent weeks outlined internal efforts to cushion the blow.

Skechers to be bought out in $9 billion deal amid tariff turbulence

Jasprit Bumrah, Uppercase launch campaign with a twist on celebrity-backed brands

Absolut Mixers launches #UNLABEL #BORN COLOURLESS campaign to promote a world without labels

Kenvue launches WHO-approved ORS amid past concerns

Delhivery introduces ‘Rapid Commerce’ for two-hour deliveries

Swiggy launches Swiggy Sports, expands into sports industry

Enormous Brands appoints Akshat Trivedi as national creative director – West

Knowledge Center aims to streamline industry workflows and access to knowledge

Alia Bhatt’s Ed-a-Mamma ventures into sustainable toys and accessories

Jimit Arora appointed CEO of Everest Group as Peter Bendor-Samuel transitions to executive chairman

76% shoppers feel online buying is boring, says new report

Dettol defamation case: Influencers to delete controversial posts

78% of Gen Z in India link health decisions with positive emotions: Report

The MSD dilemma: CSK is in a cleft between brand Dhoni and what’s next Premium Story

Publicis Groupe South Asia appoints Paritosh Srivastava as CEO of BBH India, Snehasis Bose named Group CSO

Advertising

The advertisement portrays Kapoor celebrating with family members, including grandparents and children, highlighting the idea that Valentine’s Day is not just for romantic partners but for all loved ones.

Tusshar Kapoor revives iconic 80s hit in Swiggy Instamart’s Valentine’s Day twist | Watch Now

SW Network appoints Alin Choubey as business head – Delhi

Canon India launches #CaptureWithCare campaign to promote safe photography

Marketing

astranova-mobility-rebrand-ev-financing-sustainable-transportation

Electrifi Mobility rebrands as Astranova Mobility, expands focus beyond EVs

Rising demand, evolving attitudes: India’s sexual wellness market on the fast track in 2024 Premium Story

BrandWagon Chai pe Charcha with Novamax Appliances’ Harshit Aggarwal Premium Story

Media

Istudent Facts expands reach with student-centric content on Instagram

Blogger’s Park: Immersive virtual worlds offer new avenues for trade Premium Story

Ormax Media’s Shailesh Kapoor on leveraging data to shape the future of entertainment Premium Story

Gaming

Garena Free Fire MAX redeem codes, September 12, 2024 edition: Full list to unlock exclusive in-game rewards today

The $200 billion video game industry is a climate opportunity

Vi partners with Team Vitality to forge an esports partnership in India

Digital Marketing

Managers, entrepreneurs, and agency owners can use AI to scale their businesses

Is AI the future of the creator economy

FoxyMoron wins the digital creative mandate for aha Tamil

Cigniti rolls out new brand identity

Martech

Facebook parent Meta sees strong global ad sales while keeping AI costs in check

Augmont Gold launches Google Bard generated ad video

InMobi partners with Ad Net Zero; aims to accelerate sustainable advertising practices

Bite-sized content! 5 SEO practices you didn’t know you needed

Try to understand why people would read or watch your content? If they really need to read, how would they…

By Santanu Karmakar

June 26, 2024 10:14 IST

According to industry estimates, within digital advertising ad spending on programmatic is expected to reduce by as high as 70% across all platforms, especially in the case of MSMEs as it works on a real-time model

Fear of the unknown! How advertisers will navigate the self-certification process Premium Story

8 to 9 ways – how the self-certification process is expected to impact the advertising industry

By Shailja Tiwari

June 26, 2024 08:00 IST

Vibe Music unveils new logo

The platform seeks to provide opportunities for both new and established artists.

By BrandWagon Online

June 25, 2024 19:15 IST

Reportedly, Amazon Prime offers benefits through a single membership (Image: PR Handout)

Amazon Prime rolls out second edition of ‘Sach Mein Too Much’ campaign

The two TVCs’ aim to showcase the benefits around speed, savings, and blockbuster entertainment

By BrandWagon Online

June 25, 2024 18:30 IST

This association aims to foster connections with educators and learners across India (Image: PR Handout)

Pearson India names IAM Group as strategic marketing partner

This collaboration aims to bring together Pearson’s educational offerings with IAM’s expertise in data-driven marketing strategies

By BrandWagon Online

June 25, 2024 15:30 IST

CollegeDekho launches its brand campaign to assist students

As per the report, the campaign claims to capture collegeDekho’s vision of serving as a support system for students on…

By BrandWagon Online

June 25, 2024 14:30 IST

Nick India's "Stick with Nick" campaign (Image: Pr Handout)

Nick India rolls out ‘Stick with Nick’ campaign

From what it is understood, the ‘Stick with Nick’ campaign is live on-air with a watch and win contest, where…

By BrandWagon Online

June 25, 2024 13:30 IST

Paramount co-CEOs told employees that the company will focus on transforming its streaming business (Image: Reuters)

Paramount Global to raise prices for its streaming plans

The revision in pricing comes at a time when merger talks between non-executive chairwoman Shari Redstone and David Ellison’s Skydance…

By Reuters

June 25, 2024 12:15 IST

Google execs Pichai, Brin must sit for questioning in digital ads lawsuit

Brin’s deposition will be limited to two and a half hours and Pichai’s deposition was capped at four hours.

By Reuters

June 25, 2024 11:00 IST

Bite-sized content! Social media marketing tips you didn’t know you needed

‘Jo dikhta hai wo bikta hai”, we all must have heard this famous statement. This can’t get more real when…

By Santanu Karmakar

June 25, 2024 10:13 IST

The report draws insights from over 70 senior leaders and decision-makers in enterprise financial service organisations

Consolidating martech stacks; the key to high ROI for organisations Premium Story

The process can lead to a 20-40% rise in marketing ROI, on account of its ability to correlate martech stacks…

By Ritarshi Banerjee

June 25, 2024 08:00 IST

“This collaboration aims to be a testament to our dedication to delivering experiences for our players," Siddharth Mehrotra, head of business development, KRAFTON India, said (Image: PR Handout)

BGMI partners with ‘Kalki: 2898 AD’ film, launches exclusive in-game events and trailer

As the official gaming partner of ‘Kalki: 2898 AD,’ BGMI is understood to have launched a trailer for the movie

By BrandWagon Online

June 24, 2024 18:25 IST

The Sleep Company launches #UpgradeToSmartBed campaign featuring Jim Sarbh

Reportedly, the theme of the campaign is claimed to create awareness about the technology of the Smart Recliner Bed

By BrandWagon Online

June 24, 2024 17:00 IST

Though Zee has said that the decision to give up the MD’s position was to give Goenka more time to focus on meeting the stiff targets, a corporate governance expert described Goenka's move as "clever."

Punit Goenka invests in expansion of single-screen theatres with Maverick Media acquisition

Reportedly, this investment will enable Maverick Media to build single-screen theatres in under-screened markets, including tier 1 and tier 3…

By BrandWagon Online

June 24, 2024 16:34 IST

Gravolite Join hands with wrestling federation of India ahead of world championship trials (Image: PR Handout)

Gravolite joins hands with Wrestling Federation of India ahead of World Wrestling Championship trials

Reportedly, these mats have been approved by the Wrestling Federation of India.

By BrandWagon Online

June 24, 2024 16:00 IST

Traditional media formats are also experiencing growth, with linear formats projected to grow by 8.4% in 2024.

Digital ad spends estimated to grow by 15.9% to reach Rs 580 billion in 2024, reveals MAGNA report

Television remains a dominant medium, reaching 778 million viewers in 2024

By BrandWagon Online

June 24, 2024 15:00 IST

Paisalo's new initiative (Image;Pr Handout)

Paisalo announces its new initiative #PaisaloRakhegaKhayal

Reportedly, the company will equip its on-field staff with strategies to manage their work and ensure safety during the heatwave.

By BrandWagon Online

June 24, 2024 13:35 IST

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