Page 143 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

"I love to read extensively. From business biographies to historical fiction, I am an avid reader," Banerjee said.

Chai pe Charcha with BrandWagon Premium Story

He also cited award-winning campaigns by Marcel such as the audacious Hack Market campaign that was well over a year in the making before execution to protect the agency and client from possible legal action for its activism in promoting refurbished tech.

Visibility not enough, spotlight bravery: Marcel’s Youri Guerassimov Premium Story

Up to 30% of digital impressions could be fake: HUL’s Tejas Apte Premium Story

Enormous trumps large networks to win ‘Creative Agency of the Year’ title Premium Story

Centre plans single regulatory framework for India’s online gaming industry, aims to attract investment

MeitY orders Google Play Store to remove 119 apps, targeting China, US, and UK developers!

ZEE Entertainment ranks in top 10% for ESG performance worldwide

Can reusable period panties go mainstream? Healthfab’s bold bet to disrupt India’s menstrual hygiene market

‘House of brands’ model under pressure as growth slows Premium Story

Francesco Rivella, key figure behind Nutella, passes away at 97

Public-private partnerships key to media’s future: Prasar Bharati CEO at WAVES 2025

EAM Jaishankar calls for cultural, tech-led global reset at WAVES 2025

Over 70% of TV viewing still happens on ad-supported platforms: Nielsen

Amazon posts $13.9 billion in ad sales, signalling a 19% jump

Slugfest in social commerce: Ad spend fragmentation is inevitable if customer interactions shift to chatbots Premium Story

Advertising

Victoria Beckham brings her influence from the fashion and beauty industries to the design of the limited-edition packaging.

Victoria Beckham joins hands with BIODERMA for limited-edition product launch

Consumer durables advertising shows 2.9x growth on TV and 81% digital dominance in H1 2024, says TAM report

‘Space Bhi. Mileage Bhi’: Hyundai’s pragmatic approach to CNG

Marketing

Hindalco’s alchemy: Rewiring business to forge a new future

PhonePe launches ‘Pincode’, the latest entrant in Q-comm market

Ambarish Kenghe appointed group CEO of Angel One

Media

Super Bowl LIX: The showdown awaits – Kansas City Chiefs vs. Philadelphia Eagles at the Caesars Superdome, New Orleans, on February 9, 2025.

Super Bowl LIX: The business of the biggest game

HDFC ERGO releases film highlighting role of insurance advisors

Tata Comms to expand scope of media biz to maintain growth momentum

Gaming

Indian gaming bodies join forces, set stricter standards for online gaming

China’s Tencent takes over two ByteDance video game teams – source

KRAFTON signs MoU with Gujarat government to boost esports and gaming ecosystem

Digital Marketing

The account will be handled by the agency’s Mumbai office

BBH India wins the creative mandate for JAPFA, pan-Asian agri-food company

Grapes bags digital agency of record mandate of Maharishi Ayurveda for Germany

Martech

The market for predictive analytics software was valued at $5.29 billion in 2020 and is forecasted to grow to $ 41.52 billion by 2028, according to Statista. (Image Credits: Freepik)

The role of predictive analysis in adtech

YearEnder 2023: Why was last year all about connected TV? Premium Story

Infobip unveils AI Hub for AI-driven conversational customer experiences

The company claims that it will start marketing and promotion after its products are launched. (Image Credits: Daewoo)

BrandWagon Exclusive: Daewoo India to break even in FY26; to ramp up consumer goods portfolio

The South Korean conglomerate inked a strategic partnership with Kelwon Electronics and Appliances for an exclusive brand licensee for Daewoo…

By Anushree Bhattacharyya

August 7, 2024 14:30 IST

A snippet from the report. (Image Credits: Bain & Company)

Fashion accounts for as much as 80% of the $130 billion lifestyle market, reveals Bain & Company report

Fashion accounts for as much as 80% of the $130 billion lifestyle market, reveals a recent study by Bain &…

By BrandWagon Online

August 7, 2024 13:04 IST

The contest aims to engage Mygate users and drive app traffic.

Mygate collaborates with Saina Nehwal for Olympic-themed campaign

In the giveaway, Saina Nehwal invites residents to participate in a mini treasure hunt.

By BrandWagon Online

August 7, 2024 11:46 IST

The term was coined by John Malone, former owner, Tele-Communications Inc. (Image Credits: Freepik)

BrandWagon explainer: What is a walled garden?

The 21st century is floating in the midst of technology and media, here, a walled garden refers to a self-contained…

By BrandWagon Online

August 7, 2024 10:00 IST

"We are going through strange times where tolerance levels are at an all-time low. Fear is a direct by-product of the cancel culture." Amit said.

Interview: Amit Nandwani, national creative director, Cheil India

“Clients play safe as the stakes are far higher today than ever,” Amit said.

By Geetika Srivastava

August 7, 2024 08:24 IST

The one element I miss is a stronger linkage between the product and the purpose.

Marrying product with purpose

Nisha Sampath, managing partner, Bright Angles Consulting — As told to Geetika Srivastava

By Geetika Srivastava

August 7, 2024 08:13 IST

"At Adobe, we align our AI vision with our mission to help people and companies be more creative, drive document productivity, and facilitate digital transformation." Loni said. (Image Credits: Adobe)

Adobe’s Loni Stark on ethical AI, customer experience, and the Indian market Premium Story

In conversation with BrandWagon Online, Loni Stark, vice president, strategy and product, Adobe, talks of how Adobe works towards embedding…

By Anushree Bhattacharyya

August 7, 2024 08:00 IST

Generative AI-powered solutions, built on large CX-specific data sets, can elevate the live shopping experience by providing support agents with all the necessary product and customer information at their fingertips to address queries in real-time.

Blogger’s park: In your face

Live commerce is filling a glaring gap in sales

By Guest

August 7, 2024 07:56 IST

The website’s blue and yellow colour scheme is intended to deliver a consistent user experience across phones, tablets, and PCs.

Bizz Buzz launches new look with updated logo and website

As per the company, the updated website offers improved functionality and navigation, making it easier for users to access recent…

By BrandWagon Online

August 6, 2024 19:15 IST

Besides the consumer facing side of the business, Visa also works banks, merchants, among others.

As consumers move from cash to cashless transactions Visa rides on safety and security

The company claims to spend 50% of its advertising budget on traditional medium and remaining 50% on digital and within…

By BrandWagon Online

August 6, 2024 18:30 IST

Prior to this new stint, Chandrashekhar served in leadership roles in Bayer, BASF, DCM Shriram Ltd. and Crystal Crop Protection Ltd. (Image Credits: Safex Chemicals)

Safex Chemicals onboards Chandrashekhar Shukla as its sales and marketing president

From what is understood, Chandrashekhar has over three decades of experience

By BrandWagon Online

August 6, 2024 17:30 IST

Absolute Sports to acquire DeltiasGaming.com for Rs 7.5 crore to expand US gaming presence

DeltiasGaming.com reported revenues of $575K (Rs 4.8 crore) for the twelve-month period ending June 2024.

By BrandWagon Online

August 6, 2024 16:00 IST

The Information Technology (IT) Rules, which were amended in 2021, already have provisions to deal with any objectionable content on social media

Paying for news: Google & Kantar unveil what really makes Indian readers tick

67% of subscribers prioritise ‘reliable content’ when choosing to pay for news.

By BrandWagon Online

August 6, 2024 15:51 IST

A snippet from the campaign video. (Image Credits: You Tube)

Pepperfry launches new campaign ‘PehleTryAtPepperfry’, underlining in-store experience

From what is understood, the campaign attempts to inform the users on the importance of trying out furniture in person…

By BrandWagon Online

August 6, 2024 14:30 IST

Asymmetrique takes digital lead for Laljee Godhoo & Company

The partnership aims to enhance Laljee Godhoo & Company’s digital presence and brand visibility.

By BrandWagon Online

August 6, 2024 13:00 IST

In North America, Safari has around 70 million desktop and 250 million mobile users, reveals Data Feature. (Image Credits: Safari)

BrandWagon explainer: How does Safari makes money?

Safari, Apple’s flagship web browser, is integral to the company’s ecosystem, but its financial impact extends beyond the simple provision…

By BrandWagon Online

August 6, 2024 11:42 IST

TikTok was launched in 2017. (Image Credits: Freepik)

TikTok complies to EU, withdraws rewards program: Here’s all you need to know!

According to TikTok’s official website, the rewards program is a ‘token of appreciation’ from the company to their consumers.

By BrandWagon Online

August 6, 2024 09:39 IST

Experts believe that while some brands continue to expand their product lines by capitalising on societal insecurities, others are reshaping market dynamics by appealing to a more educated and conscious audience.

Essential vs. excess! Why women’s hygiene market paradoxical in nature? Premium Story

The India Feminine Hygiene Market size is estimated at $0.9 billion in 2024 and is expected to reach $1.79 billion…

By Shailja Tiwari

Updated: August 6, 2024 10:08 IST

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