Page 141 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

The campaign also includes collaboration with the SRF Foundation and Akhandjyoti Foundation to conduct menstrual hygiene awareness sessions in under-resourced areas.

Pee Safe launches ‘Zero Period’ campaign to raise awareness on Menstrual Hygiene Day

Drools operates six manufacturing facilities, a 16-lakh sq. ft. warehousing network, and employs over 3,400 staff, including 1,800 sales professionals.

Nestlé secures minority stakes in Indian pet food company Drools

After hours with Ashish Singhal, co-founder, CoinSwitch & Lemonn Premium Story

Creative guns are busy fighting the adaptation challenge Premium Story

BrandWagon’s Chai pe Charcha with Ghodawat Consumer’s Salloni Ghodawat Premium Story

Regional creators and AI drive India’s short video boom in 2025

BrandWagon’s Chai pe Charcha with IndoAI’s Rashmi Kulkarni Premium Story

Shraddha Kapoor-backed Palmonas bets big on demi-fine jewellery, can it redefine India’s gold obsession?

The impact of virality: Balancing influence and integrity in digital platforms

BrandWagon’s Chai pe Charcha with EQUiTOR’s Ramesh Jude Thomas

Sustainability as a marketing strategy: How brands are using eco-friendly design to win customers

Sting’s price strategy upends India’s energy drink market as Reliance joins the fray Premium Story

India achieved $2-billion impact for Netflix

JioStar plans Rs 33,000-crore content push in FY26

BrandWagon Chai pe Charcha with Clovia’s Neha Kant Premium Story

BrandWagon Chai pe Charcha with The House Of Rare’s Akshika Poddar Premium Story

Advertising

Fizz, fame, and Vicky Kaushal: Appy Fizz unveils ‘The One, The Only’ campaign

On the spot with Sumiit Zawar, Vice-President, Marketing, Route Mobile Limited Premium Story

D’Decor assigns creative mandate to StevePriya

Marketing

Rasna is mixing emotion with infra in its growth recipe Premium Story

EXPLAINER: Why restaurants don’t want Bistro & Snacc Premium Story

Fortis Hospitals Mumbai launches ‘FirstCallFortis’ campaign to promote emergency helpline

Media

However, we do think the tide is turning. Brands are increasingly recognising the value of female athletes as powerful influencers and are investing in them.

Blogger’s Park: The year of equality Premium Story

Wakefit. co launches #Gaddagiri campaign highlighting impact of sleep deprivation

Sebamed launches ‘Project Skin Deep’ highlighting science-driven skincare

Gaming

IQOO NEO 10R: A gaming phone that is good for everyday use

No sole firm can pass on GST burden to gamers: Games 24×7 co-founder

Fender bender in the gaming space as offshore gaming companies continue to operate without paying taxes Premium Story

Digital Marketing

Plum Goodness’ is celebrating its ninth anniversary this month.

Plum Goodness retains Team Pumpkin for performance marketing mandate

Flipkart teams up with eDAO for a digital treasure hunt

35% of consumers will increase their spend this Diwali: Report

Martech

Telegram has also expanded its monetisation capabilities by allowing paid media posts for bots

Telegram launches new monetisation features for content creators

Customer experience revolution: Martech trends that are redefining greatness!

How AI is assisting B2C in avoiding the crowds in retail stores

BrandWagon Adtalk with NetSetGo Media’s Abhishek Tiwari Premium Story

Abhishek Tiwari, global business head, NetSetGo Media, talks to BrandWagon Online about the dos and don’ts of digital marketing, best…

By Gopika Nair

August 11, 2024 14:30 IST

From what is understood, Dimpy will work out of the Gurgaon office of the company. (Image Credits: Mindshare)

Mindshare announces Dimpy Yadav as head of digital strategy

Reportedly, with 15 years of experience,Yadav served as the general manager at Xavis India prior to joining Mindshare.

By BrandWagon Online

August 11, 2024 11:45 IST

digital agarbatti industry, online branding for agarbatti, e-commerce agarbatti products, agarbatti influencer marketing, quick commerce agarbatti, last-minute gifting options, spiritual gifting agarbatti, agarbatti advertising trends, agarbatti market challenges, puja products growth

The influence of digitization on the agarbatti industry, from e-commerce to online branding

The impact of digitalization on the agarbatti industry, including e-commerce and online branding, is intriguing. While many sectors have seen…

By Guest

August 11, 2024 09:30 IST

Radio Mirchi’s parent acquires Gaana for Rs 25 lakh

Reportedly, Gaana was acquired for Rs 25 lakh, as per ENIL’s filings with the National Stock Exchange (NSE).

By BrandWagon Online

August 10, 2024 18:08 IST

BrandWagon Adtalk with Qubo’s Rachit Mehra Premium Story

Rachit Mehra, head of brand and marketing, Qubo talks to BrandWagon Online, about the dos and don’ts of digital marketing,…

By Shailja Tiwari

August 10, 2024 17:30 IST

How gaming is leading the way as the future of youth entertainment

Unlike traditional media, gaming offers interactive experiences, real-time engagement, and global community involvement, perfectly catering to the tech-savvy Gen-Z.

August 10, 2024 14:30 IST

Chai pe Charcha with BrandWagon Premium Story

Roby John, co-founder, CEO, SuperGaming, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Santanu Karmakar

August 10, 2024 12:30 IST

The role of digital marketing in fintech growth

Unsurprisingly, the power of digital marketing in fintech has extended beyond just multinational financial giants.

August 10, 2024 09:15 IST

5% growth in ad volumes on TV news genre in H1 2024 compared to same phase of previous year, reveals TAM report

As per the report, Reckitt Benckiser (India) and Hindustan Unilever retained their first and second position for two consecutive years.

By BrandWagon Online

August 10, 2024 09:00 IST

EBITDA for the quarter was Rs. 706.36 crore, down by 10.2% from Rs. 786.46 crore reported in Q1 FY2024

Sun TV Network reports revenue decline and EBITDA drop in Q1FY25

The company reported revenues of Rs. 1,276.11 crore, marking a decrease of 3.2% from Rs. 1,317.78 crore in the same…

By BrandWagon Online

August 9, 2024 18:05 IST

Game of the Week: Pure Sniper: City Gun Shooting

Pure Sniper: City Gun Shooting, developed by Miniclip.com is an action game that lets users eliminate targets with the help…

By Santanu Karmakar

August 9, 2024 18:00 IST

‘Is saal party tera BRO dega’ claims Goibibo on its 15th anniversary

The platform is offering its selected customers a chance to enjoy free stays at five-star hotels.

By BrandWagon Online

August 9, 2024 17:00 IST

A snippet from the report, (Image Credits: Redseer)

Online ready-to-drink beverage market size grew 52% GMV, reveals Redseer

With an increase by over 80%, retail water and mango-based juices have become the fastest growing categories.

By BrandWagon Online

August 9, 2024 15:57 IST

Zendesk appoints Lila Tretikov to board of directors

Tretikov has a background in leading interdisciplinary teams and navigating technological changes and market disruptions

By BrandWagon Online

August 9, 2024 15:00 IST

Restolex onboards Suresh Babu as its CEO

Prior to the new stint, Babu served at Peps Industries for over 12 years as its vice president of sales…

By BrandWagon Online

August 9, 2024 14:00 IST

Fantasy Sports: Beyond the box score

Fantasy sports are believed to be a catalyst to create and grow user’s interest in several sports.

By BrandWagon Online

August 9, 2024 12:00 IST

BEI Confluence appoints Manish Bhatnagar as its director of digital services

Reportedly, Manish has 19 years of experience in digital marketing and transformation, programmatic marketing, influencer marketing, and digital media planning…

By BrandWagon Online

August 9, 2024 12:00 IST

BFSI, banking sector, digital transformation, background check, discrepancies, authentication, employment verification, education verification, address verifications, criminal record checks

Not child’s play: How to prevent ad fraud?

The entire US is expected to incur a loss of $173 billion to ad fraud, reveals Statista.

By BrandWagon Online

August 9, 2024 11:00 IST

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