Page 136 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

New DMRC campaign targets social media stunts on trains

The collaboration follows a series of similar projects in which brands have sought to tap artists’ cultural influence.

The Candy Shop and Lil Uzi Vert tap cultural currency in new brand collab

Radico Khaitan, known for popular labels like 8PM whisky and Magic Moments vodka, has been actively expanding its presence in the premium spirits category, with notable success from its Rampur Indian Single Malt.

Radico Khaitan withdraws ‘Trikal’ whisky after religious backlash

What Infusion Bizz reveals about the future of digital influence

‘Realize’ the future? Taboola’s big bet to outdo search and social ads

Shilpa Shetty stars in Mamaearth’s new ad campaign | Watch here

Paperwork or people? Arvind Iyer of Piramal Finance bets on trust over docs!

Delhi High Court slams Amazon with Rs 340 crore fine for BHPC trademark violation

Interview: Lalatendu Das, Chief Executive Officer, Publicis Media, South Asia

India’s E-commerce market to reach $325 billion, consumer spending grows at 8.7%, reveals Deloitte report

52% of local stores see sales drop as quick commerce takes over essentials, reveals PwC India report

Crocs reimagines ‘Rangeela Re’ for Holi in new campaign | Watch now

Single Stud sees sustained growth without influencer backing

From Bombay Sapphire to Mini Coopers: India-UK trade pact makes big brands cheaper for Indian shoppers

JioStar enters influencer marketing arena with JioStarverse

On the spot with Abhilash Madabhushi, Founder, Consuma AI Premium Story

Blogger’s Park: Fast fashion’s future hinges on smart supply Premium Story

Advertising

Why Lifebuoy needs SRK as its new face Premium Story

Pee Safe launches ‘Pee Like a Gentle Man’ campaign: Because clean bathrooms are everyone’s business

How coaching institutes can win trust in a regulated advertising era Premium Story

Marketing

Swiggy launches Swiggy Sports, expands into sports industry

Knowledge Center aims to streamline industry workflows and access to knowledge

Media

Another significant headwind is the whirlpool of talent. The PR industry added 1,300 professionals in FY 2023 (and 4,700 over five years), but it averages an attrition of 16%.

How AI, Gen Z, and business goals are reshaping India’s communication landscape

After hours with Rushabh Gandhi, MD and CEO, IndiaFirst Life Insurance Company Premium Story

Why the Fronx is the kingpin of Maruti Suzuki’s hybrid strategy Premium Story

Gaming

Industry experts highlight the sector’s potential but also point to several challenges.

India’s gaming industry to reach $4.5 billion by 2025, faces growth challenges

Influence with caution: Gamers and Influencers adapting to India’s legal framework against illegal betting

Lightspeed sees gaming as a ‘real opportunity’

Digital Marketing

The integrated creative agency will become part of LS Digital’s 6-pillar framework.

Social Panga joins LS Digital erstwhile Logicserve Digital

iCubesWire wins creative and digital mandate for LuLu Hypermarket Lucknow

CSS Corp rebrands to Movate

Martech

NetApp’s Gabie Boko on the company’s aim to become a key player in the data intelligent infrastructure space Premium Story

Bharti AXA Life partners with MoEngage to unify and scale customer engagement initiatives

Sprinklr’s Arun Pattabhiraman on delivering unified CXM besides its marketing strategies in India Premium Story

Timeless treasures: The role of classic content in driving streaming success

In March 2022, Amazon Prime Video had over 141 million unique visitors in India.

By BrandWagon Online

August 19, 2024 16:11 IST

Raksha Bandhan 2024: Brands unveil creative campaigns to connect with siblings

BrandWagon Online has taken a closer look at these campaigns to understand how they are shaping brand narratives and engaging…

By BrandWagon Online

August 19, 2024 15:16 IST

Virtual Reality (VR) and Augmented Reality (AR) take gaming to a whole new level.

Building virtual worlds, banking real profits: The success of simulation games

Aisa and Europe are home to the most engaged simulation gamers globally.

By BrandWagon Online

August 19, 2024 14:00 IST

technology investment, ROI, CFO, logistics firm, skilled workforce, cost savings, efficiency standards

Marketing automation trends you should look out for!

According to MarketsAndMarkets, the global marketing automation market is projected to reach $13.71 billion by 2030.

By BrandWagon Online

August 19, 2024 13:00 IST

Gen AI’s ability to analyse vast amounts of data in a short period of time allows it to craft content that resonated with specific audience segments. (Image Credits: Freepik)

AI powered content marketing: Revolutionising content marketing, but at what cost?

Another report made in collaboration of BCG and Nasscom revealed that the global AI market is expected to reach $380…

By BrandWagon Online

August 19, 2024 12:00 IST

Purplle, for instance, uses an in-house tech tool called The Purplle Skin Analyser which leverages AI-powered image recognition to analyse users’ skin conditions in real time.

BrandWagon Explainer: Direct-to-Consumer (D2C) model – What it is and why it matters

By 2025, the total addressable D2C market is forecast to grow almost threefold and reach $100 billion, with fashion and…

By BrandWagon Online

August 19, 2024 10:59 IST

I love wearing clothes that are high on style and comfort

After hours with Gopal Asthana, CEO, Tata CLiQ

“The most prized possession I own is my Pajero”

By Alokananda Chakraborty

August 19, 2024 09:00 IST

The physical touch

Why are digital-first brands foraying into the offline space?

By Pallabi Dey Purkayastha

August 19, 2024 08:44 IST

Revving up for a premium play

TVS needs to beef up its portfolio to strengthen its high-end position

By Toshiro Agarwal

August 19, 2024 08:38 IST

Broadcasting Bill dead and buried

Regulations already in place, fresh laws not needed: Officials

By Rishi Raj

August 19, 2024 08:27 IST

The ad was entirely conceptualised in-house and brought to life and directed by Jeet Lohia of KSilent Productions

Campaign Decoded: Swiggy Instamart’s ‘Is Rakhi Sawant happy this Rakhi?’ Premium Story

Mayur Hola, VP of Marketing at Swiggy, talks to BrandWagon Online about the conceptualisation, thought, and more behind the campaign.

By Shailja Tiwari

August 19, 2024 08:00 IST

"I like Korean TV shows the most", Kanani said.

Chai pe Charcha with BrandWagon Premium Story

Chetan Kanani, co-founder, Alpino, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Gopika Nair

August 18, 2024 18:00 IST

AI's automation and efficiency reduce human error, speed up processes, and lower costs. (Image Credits: Freepik)

How AI is helping brands outperform competitors

AI accelerates research and development by analyzing vast datasets to identify trends and consumer needs, speeding up innovation and product…

By Guest

August 18, 2024 16:45 IST

A snippet from the report. (Image Credits: Ormax Media)

July 2024 box office hits Rs 593 Crores; ‘Deadpool & Wolverine’ tops charts as highest-grossing film, reveals report

Additionally, from January to July, the film that earned the highest gross domestic box office across all languages was Kalki…

By BrandWagon Online

August 18, 2024 14:00 IST

"Weekends are all about the ultimate trio: my couch, a glass of beer that magically refills itself, and whatever binge-worthy show the universe throws my way." Mukherjee said. (Image Credits: BC Web Wise)

Chai pe Charcha with BrandWagon Premium Story

Avishek Mukherjee, creative director, BC Web Wise, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Gopika Nair

August 18, 2024 12:00 IST

As technology continues to evolve, responsive marketing's capabilities will only expand. (Image Credits: Freepik)

Responsive marketing is the new normal! How brands are harnessing real-time insights for building trust

In times when data is available in abundance, it is becoming increasingly important to cut through the clutter and deliver…

By Guest

August 18, 2024 09:40 IST

My weekends are usually spent on some form of physical activity, like a workout session or a sport that keeps me energized

Chai pe Charcha with BrandWagon Premium Story

Shivam Dubey, Health coach & fitness influencer and founder, Yourfitnesstories, talks to BrandWagon Online about his weekends, favourite vacation destination…

By Shailja Tiwari

August 17, 2024 16:14 IST

As the industry matures, we'll see more consolidation, with smaller agencies merging to meet the demands of investment, capital management, and operational resourcing.

How can brands build a global social media presence?

Understanding your target demographic is crucial in the segmented world of social media.

August 17, 2024 14:00 IST

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