Page 132 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

"As a self-confessed sneakerhead, Nike is an all-time favourite," Agarwal added.

After hours with Naivedya Agarwal, MD & co–founder, Runaya Premium Story

Did Parle Marie bite off more than it can chew? Premium Story

The company marked the launch with an event at its Mumbai Experience Centre in Powai, attended by Liebherr’s global and India leadership, along with key dealers.

Liebherr commences production of fully integrated refrigerators outside Europe; bets big on India’s premium kitchen segment

Other experts added that the tightening of ad policies also highlights the legal ambiguity surrounding real-money gaming in India. “Real money gaming runs the risk of being classified as gambling or betting, if such games are not proven to be games of skill,” said Manvinder Singh, Partner, JSA Advocates and Solicitors.

Meta tightens rules for real-money gaming advertisers

Stay a step ahead: Critical warning signs affiliate managers shouldn’t ignore

Interview: Swati Bhattacharya, global head, Godrej Creative Lab Premium Story

Is Brand Goa under threat? Tourist numbers tell a different story

Agrocrops expands into FMCG with MyMani, introduces peanut-based products

Inside India’s newest intimacy trend: Rafi Shaik on building ChocolateX

MS Dhoni and Sakshi Dhoni team up with Garnier to set a new standard in hair colour

Victoria Beckham joins hands with BIODERMA for limited-edition product launch

After hours with Aditya Mhatre, Co-founder & CPTO, Beacon Premium Story

How a social network built around SMS turned into an AI unicorn Premium Story

Chai pe Charcha with BrandWagon Premium Story

Mother’s Day 2025: What India’s brands chose to highlight

Chai pe Charcha with BrandWagon Premium Story

Advertising

The start-up idea took root as the siblings found themselves thrust unfavorably under the spotlight following the death of actor Sushant Singh Rajput.

Holi hai… but consent bhi zaroori hai! Rhea Chakraborty, Tinder drive the message

On the spot with Sindhu Biswal, CEO & Founder, Buzzlab Premium Story

Roff’s ‘Magar Ki Jakkad’ campaign: Pidilite’s humorous take on unbreakable tile adhesives

Marketing

"Going back to my roots, my hometown. It’s where everything started for me, from Karagiri to now Palmonas," Mohadikar said.

BrandWagon Chai pe Charcha with Palmonas’ Pallavi Mohadikar Premium Story

The future of skincare: Innovations and emerging marketing trends to watch

Beyond the install: Why post-install engagement metrics are your competitive edge

Media

IPL broadcast at risk? Over 100 TV channels face shutdown due to…

90% of consumers remember funny ads, 52% of Cannes-winning films were comedies; Reveals Adobe

Blogger’s Park: How O2O2M is shaping the future of brand experiences Premium Story

Gaming

NODWIN’s international business has emerged as a key growth driver, accounting for 48% of its total revenue in the third quarter and 45% over the first nine months of FY2025.

NODWIN Gaming enters US market, posts 23% revenue surge in Q3 FY25

Empowering gamers: fuelling India’s gaming sector

Pravis acquires a stake in StreamO

Digital Marketing

The account was won following a multi-agency pitch

Mixed Route Juice bags creative mandate for GRM Foodkraft

1441 Pizzeria announces Hyper Connect as its integrated agency on record

Art-E MediaTech bags social media mandate of IndiaMART

Martech

For businesses, this means that traditional SEO strategies need to adapt to accommodate the nuances of voice search, which is often conversational and question-based. (Image Credits: Freepik)

Is the world preparing for a voice search surge?

CleverTap predicts the top MarTech trends for 2024

The data renaissance! How advertisers and martech companies are gearing up for first-party data? Premium Story

The regulator had issued a “statement of objections” to the two firms after a preliminary assessment, expressing specified concerns over the deal, especially regarding the potential dominance of the merged entity in the cricket broadcasting market.

Reliance and Disney face CCI hurdles over cricket rights in $8.5 billion merger Premium Story

This is one of the potential remedies the two entities might offer to the regulator for approval to the $8.5…

By Manu Kaushik

August 27, 2024 08:37 IST

Another option could be pushing Hotstar as a premium OTT platform, mainly for English content, while JioCinema will be the destination for mass content including Hindi movies, Hindi shows and the Indian Premier League. (Image Credits: Reliance)

Reliance to strategise 2 OTT platforms in Star-Viacom18 merger amid CCI scrutiny Premium Story

The move is aimed at leveraging the digital boom in media and entertainment, even as Disney and Reliance are working…

By Viveat Susan Pinto

August 27, 2024 08:22 IST

The pricing dilemma: Will increased costs affect premium in-game purchases in India?

It is also believed that, the popularity of the game matters to dictate its sales. Expert believe, there is a…

By Santanu Karmakar

August 26, 2024 19:01 IST

In addition to its market reach, FITPASS has formed partnerships with the Indian government and IRDAI to promote fitness and wellness.

How FITPASS plans to sweat it out by making fitness accessible for all

By addressing the issue of underutilised gym capacity, FITPASS claims to have enhanced the profitability of partner gyms

By Shailja Tiwari

August 26, 2024 18:33 IST

Siyaram’s threads a new path with Ranbir Kapoor on board

By partnering with Kapoor, Siyaram’s aims to enhance its appeal in a competitive market, targeting a demographic interested in modern…

By BrandWagon Online

August 26, 2024 14:59 IST

Risk management is another important area where AI is reportedly making a significant impact. (Image Credits: Freepik)

BrandWagon Exclusive: How AI is transforming fraud detection, risk management and customer service in fintech

AI’s influence in fintech is perhaps most visible in the realm of fraud detection and prevention. Cybercrime accounts for $…

By Gopika Nair

August 26, 2024 13:00 IST

Developed in collaboration with OML Entertainment, the campaign targets a wide audience, including individuals, businesses, and content creators

Canva’s ‘Hysterical Historical Café’ ad campaign serves up creative brilliance with a side of humour

The ad films feature characters such as Christopher Columbus and the Wright Brothers navigating tasks with Canva’s features like Magic…

By BrandWagon Online

August 26, 2024 12:48 IST

"I deeply admire brands that embody innovation, sustainability, and a commitment to excellence," Jaiswal said.

After hours with Justhuman’s Roshini Sanah

“Before going to bed, I enjoy reading a book, or watching Netflix to unwind,” Jaiswal said.

By Banasree Purkayastha

August 26, 2024 08:52 IST

Battle for India’s beauty market: Homegrown brands disrupt legacy giants with innovation and ethics

Can Goliaths guard their turf against nimble competitors?

By Pallabi Dey Purkayastha

August 26, 2024 08:37 IST

Pro Kabaddi League 11: Record-breaking auction sees 8 players cross Rs 1 Crore, viewership soars

Will PKL auction success translate into more endorsement deals?

By Toshiro Agarwal

August 26, 2024 08:24 IST

Beyond the rainbow! Is inclusive branding a genuine strategy or an empty gesture? Premium Story

In 2023, only three per cent of Indian ads featured characters from diverse ethnic backgrounds, compared to the global average…

By Shailja Tiwari

August 26, 2024 08:00 IST

When I take time away from work I visit my hometown and spend time with family other than that I move away from the hustle and bustle of the city into nature.

Chai pe Charcha with BrandWagon Premium Story

Karan Tanna, CEO & founder, Ghost Kitchens, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari

August 25, 2024 16:15 IST

Virtual Reality (VR) and Augmented Reality (AR) take gaming to a whole new level.

The role of game art in enhancing player experience

Photogrammetry lets game creators capture real-world objects and landscapes through high-quality photos and turn them into lifelike 3D models for…

By Guest

August 25, 2024 14:15 IST

I love my Meta Quest 3, which is not just a cool piece of tech, but also gives me a glimpse into what the future might hold

Chai pe Charcha with BrandWagon Premium Story

Beerud Sheth, co-founder and CEO, Gupshup, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari

August 25, 2024 12:00 IST

It all starts innocuously enough. You visit a website, perhaps eyeing those sleek sneakers. Unbeknownst to you, that site plants a tiny data file in your browser called a cookie.

Contextual targeting: Ad placement relevancy on video streaming platforms such as YouTube

AI and machine learning algorithms have changed the way of ad placement in the last few years with advertisers more…

August 25, 2024 09:40 IST

Chai pe Chai with BrandWagon Premium Story

Krishna Veer Singh, CEO, and co-founder, Lissun, talks to BrandWagon Online about his weekends, favourite vacation destination, and more.

By Santanu Karmakar

August 24, 2024 18:00 IST

Distinguishing between the ‘game of skill’ and the ‘game of chance’ for conducive and growth-oriented tax regulations

The central government, through the Ministry of Information Technology (MeitY), has already taken steps by issuing rules that define what…

August 24, 2024 15:00 IST

Chai pe Charcha with BrandWagon Premium Story

Divya Manjari, CEO, RedFynd, talks to BrandWagon Online about her weekends, favourite vacation destination, and more.

By Santanu Karmakar

August 24, 2024 12:30 IST

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