Page 129 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

The campaign is part of Decathlon’s larger circular business model being introduced in India, aligning with the company’s global focus on waste reduction, environmental responsibility and regenerative business practices.

Decathlon India launches ‘Second Life Bazaar,’ its largest circular retail campaign

In response, the platforms adjusted their language from “Add a tip” to “Add more (voluntary) to find a ride,” though users say the experience remains largely the same.

Amid CCPA scrutiny, Rapido now charges riders for traffic delays

LinkedIn bets big on video to drive B2B sales

International Women’s Day: Women leaders unveil the roadmap to gender equality at workplaces

Airbnb gold rush: How short-term rental business is India’s next big asset play

“Animation is no longer just for kids…”: Sony YAY! expands into anime and merchandising, says Ambesh Tiwari

indē wild raises $5M from Unilever Ventures to expand in the US with Sephora

What does a ‘Happy Women’s Day’ really feel like? Van Heusen says…

Popees Baby Care opens 86th store in Kerala, plans 42 more by FY26

The Internet isn’t always kind to women- Snitch’s Women’s Day campaign flips the script

From Tokyo to Delhi: Seiji Ota’s three-decade mission to build Japan’s relations in India Premium Story

Blogger’s Park: Why free streaming doesn’t mean free usage Premium Story

On the spot with Amyn Ghadiali, Country Head, GZ Creative Digital Premium Story

Drones vs delivery boys: No added cost and double productivity, will it change the price of quick commerce?

Advertising

I thrive on randomness during the weekends — it’s the perfect escape from the structured schedule I follow at work. The last thing I want is to plan everything out; I prefer to go with the flow and see where the weekend takes me.

After hours with Raghavan RS, CEO & Co-Founder, Animaker Premium Story

Grip Invest launches ‘Unspoken’ to address generational money conversations

‘Khabar Nahi, Khabardar Bano’: Indian Bank’s bid to fight cybercrime

Marketing

‘A-Eye’ by Britannia uses AI to make retail accessible for all

Kurkure gets a Schezwan twist as PepsiCo partners with Tata Consumer Products

Nazara raises Rs 495 crore, launches open offer to strengthen global gaming position

Media

India’s M&E industry on track for $26.2 billion growth with legal and tech changes

Van Heusen’s evening wear line faces a tightrope walk Premium Story

A year after GST hit online gaming, industry reels under tax burden Premium Story

Gaming

Post-funding, Eloelo's valuation is pegged at approximately Rs 1,026 crore ($121 million), as per data sourced by Entrackr.

As mobile game downloads dip, 0.02% of players drive 20% of revenue: Moloco report

JetSynthesys ropes in Raj Thadani as CEO of JS-DHH joint venture

End of an era for video gaming as mobile gaming dominates the Indian gaming industry? Premium Story

Digital Marketing

Opportune inks partnership with ReachVista; now powers its platform with 11 virtual influencers

Scaler partners with creative agency The Womb to build an impactful and differentiated brand position

Social Neeti wins digital mandate for Tynimo

Martech

From $2 billion to $70 billion: The surge of social commerce

Route Mobile’s Milind Pathak on the company’s focus to ramp-up martech products besides expanding globally Premium Story

BajajCapital partners with WebEngage

How independent ad agencies are redefining the Industry Premium Story

Tech has made it easier to open an ad agency; standing out will be key

By Pallabi Dey Purkayastha

September 2, 2024 08:58 IST

How athletes can sustain charm forever Premium Story

Can PR Sreejesh sustain his brand value past retirement?

By Toshiro Agarwal

September 2, 2024 08:20 IST

"If not an entrepreneur, I would definitely be a musician and do it as a full time gig," Birla said.

Chai pe Charcha with BrandWagon Premium Story

Nirvaan Birla, founder and director, Birla Brainiacs talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Gopika Nair

September 1, 2024 17:45 IST

Eco-conscious virtual reality represents a powerful tool for reducing the carbon footprint of various industries.

Eco-conscious virtual reality: Reducing carbon footprint through immersive technologies

One of the most promising applications of AR and VR is in the realm of training. Technology can help training…

By Guest

September 1, 2024 16:32 IST

According to Fortune Business Insights, the global cloud gaming market is expected to reach $84.97 billion by 2030, growing at a CAGR of 46.9% from $3.37 billion in 2022. (Image Credits: Freepik)

Why cloud gaming is clicking with Indian gamers

In 2023, the number of cloud gaming users worldwide was estimated to be around 295.1 million, a significant increase from…

By Kunal Doley

September 1, 2024 14:30 IST

PVR INOX, PVR INOX news, INOX screens, INOX shut down, PVR screens, PVR news, INOX news

PVR INOX to shut 70 non-performing screens in FY25

In an attempt to chase profitable growth, the firm is also adding 120 new screens in FY25 while shutting 60-70…

By FE News Desk

September 1, 2024 11:57 IST

"For an ad campaign, the latest by Canva stands out," Chaudhary replied.

Chai pe Charcha with BrandWagon Premium Story

“Weekends are very important to me because I spend them with my family. As an entrepreneur, it’s easy to get…

By Gopika Nair

September 1, 2024 11:45 IST

In a country where celebrations are high-spirited and gifting is a vital part of the culture, e-commerce brands are presented with the golden opportunity to leverage this festive fervour and increase their sales. (Image Credits: Freepik)

How E-Commerce has driven the surge in India’s festive gifting market

A study by Redseer Strategy Consultants suggests that India is expected to witness an increase of 18–20% in online shopping…

By Guest

September 1, 2024 09:29 IST

Chai Pe Charcha with BrandWagon Premium Story

Mehul Kapadia, chief revenue officer, Locus.sh talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari

August 31, 2024 18:12 IST

Carving a niche: How Indian game developers are shaping the global gaming landscape

One of the key strategies that Indian developers have effectively deployed is the innovative monetization of mobile games.

August 31, 2024 15:09 IST

Chai pe Charcha with BrandWagon Premium Story

Nitin Singhal, managing director, Sinch India talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari

Updated: August 31, 2024 12:47 IST

This included divesting some seven channels, including regional channels in Bengali, Marathi and Kannada, where market share exceeded the 35-40% threshold mark in terms of market share.

After CCI, Viacom18-Star India merger gets NCLT nod

Paves way for formation of Reliance-Disney JV; likely by October

By Viveat Susan Pinto

August 31, 2024 10:31 IST

How customised PCs are elevating the immersive gaming experience

India has always been a market with a strong affinity for mobile gaming.

August 31, 2024 10:00 IST

Emami Ltd agrees to acquire 100% stake in ‘The Man Company’

Reportedly, ‘The Man Company’ is a digital-first lifestyle brand which offers men’s grooming products in fragrances, skincare, hair care, and…

By BrandWagon Online

August 31, 2024 09:47 IST

Game of the Week: Hitwicket Cricket Game 2024

Available on both Android and iOS platforms, the game has a 4.6-star review based on over 1.56 lakh reviews in…

By Santanu Karmakar

August 30, 2024 17:12 IST

The platform is designed to inspire and support creators as they develop their skills and explore new opportunities in content creation.

Meta announces launch of Creator Lab in India to support aspiring creators

Content on Creator Lab will be available in English and Hindi, with plans to include captions in Tamil, Telugu, Malayalam,…

By BrandWagon Online

August 30, 2024 15:12 IST

All about Disney-Reliance merger; a timeline of the $8.5 billion entertainment power merger

It all started in December 2023 when Reliance Industries and Walt Disney were reported to discussed to merge their Indian…

By Santanu Karmakar

August 30, 2024 15:00 IST

The announcement was made in the presence of Ajay Kumar Choudhary, non-executive chairman and independent director of NPCI.

RBI executive director announces Bharat Connect as new identity for BBPS at Global Fintech Fest 2024

Bharat Connect, developed by NPCI Bharat BillPay Limited (NBBL), represents a broader vision beyond a mere bill payment system.

By BrandWagon Online

Updated: August 30, 2024 14:55 IST

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