Page 125 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Ahikoza eyes retail tie-ups in growth push Premium Story

The campaign also features appearances from popular ZEE characters, presented not as celebrities but as members of the community

ZEE launches ‘Aapka Apna ZEE’ campaign highlighting community and togetherness

Rapido pushes for a bite of the food delivery market with cheaper model, to trigger fee war with Zomato, Swiggy

Clean up your act or face penalties: Government warns e-commerce, fintech giants over dark patterns

Greencraft Bioscience aims to build Cannabis credibility through legal ayurveda

‘They are workers…not tap to order service’, Urban Company’s ‘Insta Maids’ ad called out

Inside scoop on influencer earnings: Niche, negotiation, and ROI

Synergy and Sustainability Symposium returns for fourth edition

Green Spaces builds brand on sustainable living, expands footprint

Complan grows up, Zydus Wellness takes kids’ nutrition drink into adult’s wellness market

Binny Bansal backed Purple Style Labs secures $40 million to expand luxury fashion empire

JioHotstar breaks streaming records: 540 crore views, historic peak for India vs NZ Final

From Qualcomm roots to unicorn heights: Netradyne’s AI driver safety revolution Premium Story

Quick commerce drives sexual wellness boom Premium Story

FE Exclusive: Neytt’s Sivan Santosh speaks on grabbing Met Gala spotlight, South Indian craftsmanship

Turkey’s big fat Indian wedding market stares at a Rs 770 cr loss

Swiggy launches Students Rewards Program in over 200 cities across India

Advertising

India’s Antitrust Watchdog Targets Global Media Agencies Ahead of IPL, Raising Stakes in $18.5 Billion Ad Market

Ad titans under fire: CCI raids GroupM, Dentsu, IPG in IPL-season price-fixing crackdown

Failed merger drives Kroger and Albertsons toward advertising ventures

Brands play the game! Squid Game Season 2 inspires strategic collaborations

Marketing

For now, the players are bullish. As the overall beverage category evolves, they hope to see the category replicate the arc of energy drinks a decade ago — from niche indulgence to a sine qua non of the health-minded.

Brewing a storm in the coffee can: Can ready-to-drink coffee replicate the arc of energy drinks? Premium Story

Driving change: India’s auto sector shifts gears Premium Story

Concert marketing : Making of a showstopper Premium Story

Media

he merger is expected to give Airtel access to Tata Play’s vast subscriber base, which currently serves nearly 20 million homes.

DTH giants Tata Play and Airtel Digital TV to merge? Here’s what you need to know

BrandWagon Chai pe Charcha with Pet Fed’s Akshay Gupta Premium Story

Smart chatbots improving customer interaction on WhatsApp

Gaming

From Hindi to Haryanvi, online gaming goes native

WinZO partners with DPIIT’s Startup India, announces Gaming Startups representing India

Nazara promoter sells 6.4% stake to Plutus Wealth

Digital Marketing

Experts believe that the rise of generative AI has sparked shifts

The impact of Generative AI on marketing and advertising

Saurabh Jha joins ACKO as senior vice president, digital marketing

Three in five are likely to try a product based on influencers’ recommendation: Report

Martech

One of the standout features of these comprehensive self-serve platforms is their ability to engage in human-like conversations. (Image Credits: Freepik)

BrandWagon Exclusive: How AI self service platforms are redefining customer support

The compelling case for Indian marketers to embrace experiential marketing with immersive VR technologies

Stayin Alive! How short format videos have become viewers’ as well as advertisers’ delight Premium Story

A snippet from the ad. (Image Credits: YouTube)

Kareena Kapoor Khan stars in Tirupati Edible Oils’ new campaign

The campaign titled ‘Healthy Wali Happiness’ features Khan eating different food items made from the edible oil

By BrandWagon Online

September 10, 2024 17:00 IST

Post-acquisition, GoKwik now supports over 10,000 eCommerce brands, including well-known names like Mamaearth, Mosaic Wellness, Shoppers Stop, and Noise.

GoKwik acquires Shopify app Return Prime to enhance global eCommerce solutions and expand market reach

With Return Prime acquisition, GoKwik aims to onboard over 10,000 new merchants internationally in the next 6 to 12 months.

By BrandWagon Online

Updated: September 10, 2024 16:10 IST

Rahul Dravid is a former captain and head coach of the Indian cricket team.

Shriram Finance onboards Rahul Dravid as brand ambassador

Shriram Finance announces Rahul Dravid as its brand ambassador, reinforcing its commitment to trust and reliability

By BrandWagon Online

September 10, 2024 14:51 IST

BrandWagon Explainer: Advertising vs. marketing- The fine line that’s not so fine

Smart businesses know that advertising without marketing is like shouting into the void.

By Shailja Tiwari

September 10, 2024 10:14 IST

Google introduces Confidential Matching, a privacy-first tool that enhances targeted advertising while safeguarding user data through advanced cryptography.

Google’s Privacy Sandbox adoption costs burden small ad-tech firms, industry says

The firms face greater financial risk as Privacy Sandbox’s uncertain timeline extends development costs beyond the initial $5 million to…

By Reuters

September 10, 2024 09:09 IST

over the next two years, I see us continuing our multi-market growth

DViO’s Sowmya Iyer on building a suit of martech solutions besides global expansion Premium Story

From AI to global strategy, Iyer outlines the company’s approach to growth and innovation in the competitive madtech landscape

By Anushree Bhattacharyya

September 10, 2024 08:00 IST

Ad of the day: Dhanuka’s ‘India Ka Pranam Har Kisan Ke Naam’

“Meticulous planning was also crucial for coordinating the film’s production and strategic release,” Saxena added.

By Gopika Nair

September 9, 2024 18:22 IST

Mahesh Babu invests in Hyderabad based nutrition brand Fitday

As per the report, Fitday has a presence in over 10,000 stores and established a strong foundation in the retail…

By BrandWagon Online

September 9, 2024 14:39 IST

Auréa is a specialist investment firm. (Image Credits: The Body Shop)

Auréa announces the acquisition of The Body Shop

From what is understood, Mike Jatania and Charles Denton, Aurea’s founders, will serve as the executive chairman and CEO respectively.

By BrandWagon Online

September 9, 2024 11:31 IST

Roblox has partnered with Shopify to allow individual creators to sell physical merchandise directly from their games early next year

Roblox set to launch paid videogames on its virtual platform

Paid experiences will launch on personal computers later this year, with plans to expand to all other devices in the…

By Reuters

September 9, 2024 09:31 IST

"I wake up early to go for a swim before heading to the office"

After hours with Harshad Patwardhan, CIO, Union Mutual Fund Premium Story

A day in the life of Harshad Patwardhan: Balancing investment strategy with personal well-being

By Alokananda Chakraborty

Updated: September 9, 2024 16:25 IST

Rahul Krishnan, co-founder of BoldCare, shares his credit card number on X (formerly Twitter) as part of the company's 'Sextember' campaign, leading to viral attention and debate.

BoldCare’s risky ‘Sextember’ campaign goes viral, sparking debate on brand awareness tactics Premium Story

BoldCare’s credit card stunt generated buzz, but what next?

By Geetika Srivastava

September 9, 2024 08:36 IST

Meta’s now-reduced “detailed targeting” feature has been a linchpin of its ad ecosystem, offering marketers a scalpel-like precision in reaching users

Meta’s reduced detailed targeting shakes up Indian digital ad strategies Premium Story

Diminished detailed targeting on Meta will force digital advertisers to take a fresh look at personalisation tools

By Geetika Srivastava

September 9, 2024 08:21 IST

SVoD subscriptions plateau as India’s OTT market reaches saturation point Premium Story

According to the Ormax OTT Audience Report 2024, while India has nearly 547 million OTT users, the number of active…

By Santanu Karmakar

September 9, 2024 08:00 IST

One of the things I like to do when I’m not working is to read a lot about upcoming tech

Chai pe Charcha with BrandWagon Premium Story

Siddharth Devnani, co-founder and director, SoCheers, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari

September 8, 2024 16:30 IST

Both AI and GenAI can work in tandem to drive personalisation and enhance customer journey.

GenAI revolution: How marketers can personalise customer journey with GenAI

Leveraging data-driven insights for hyper-personalised marketing

September 8, 2024 14:00 IST

When I’m not at the Olyv office, you can usually find me knee-deep in trying to ace my other full-time role: being a dad (Image credits: Olyv)

Chai pe Charcha with BrandWagon Premium Story

Rohit Garg, co-founder and CEO, Olyv, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari

September 8, 2024 12:00 IST

With these at the forefront, modern-day brands are transforming conventional approaches and reshaping how they optimise sales.

Data-driven sales: Leveraging analytics to boost sales performance and customer satisfaction

Leveraging predictive analytics and personalisation to drive sales growth and enhance customer experience

September 8, 2024 09:30 IST

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