Page 120 of Brand Wagon

Explained: Why Apple is shutting a retail outlet in China for the first time

Apple WWDC Day 4: Actions, icons, and always-on attention- How Apple is rewriting the B2C engagement funnel

Influencer marketing set to grow as 92% of brands adopt it in 2024

Meta India’s Arun Srinivas on why AI is key to the next phase of digital advertising Premium Story

Meta has not disclosed how long the free access period will last, but the company indicated that monetisation models may be introduced once the tool achieves broader adoption.

Meta launches free AI video editing tool across its platforms

Indian consumers lose 15 billion hours to poor customer service; Companies bet on AI to fix the gap

Paytm cuts out intermediaries, moves to direct payment processing like Razorpay, PhonePe

India plays Google Tax gambit to counter Trump’s tariff tirade, what is it?

EaseMyTrip enters charter aviation market with 49% stake in Big Charter

Swiggy Instamart begins 10-minute smartphone deliveries across 10 cities

HIL Limited is now BirlaNu, eyes growth and innovation

Pedro Pascal’s new Apple ad feels more like a movie than a commercial | Watch here

IPL 2025 live screening in PVR INOX Theatres: How to watch, cities, and booking details

Wavemaker, ABP take top honours Premium Story

Abby Awards 2025: Big wins, bold campaigns, and what they say about India’s media future

Goafest 2025: Day 1 wraps with focus on AI, creativity and Gen Z

No more costly cancellations? CCPA moves to rein in Zomato, Swiggy

Direct selling veteran Sunil Gupta receives lifetime achievement award

Advertising

Asian Paints dances to a new beat with sonic identity launch

Get financially fit! Upstox’s new campaign reps wealth like a gym routine

On weekends, I continue to work by reading, mentoring other busin-esses, and interacting with business leaders.

After hours with Sudhir Mehta, Chairman, Pinnacle Industries Ltd Premium Story

Skinn by Titan unveils ‘24Seven’ fragrance collection with new campaign

Admitad’s Neha Kulwal on affiliate marketing growth, revenue challenges, and strategies for 2025 Premium Story

Notably, rural regions are at the forefront of this growth, with projections indicating over 504 million rural internet users by 2025, surpassing urban figures.

With 504M rural internet users by 2025, Indians highlights the new digital India

Festivals, streaming, and milestones: India’s 2024 social media trends revealed by Sprinklr

ShareChat appoints Nitin Jain as CTO for ShareChat and Moj

Elon Musk reacts as Tfue wins Fortnite at 36,000 feet on a Qatar Airways flight using Starlink; Watch viral video here

WinZO’s Saumya Singh Rathore on the company’s survival strategies besides expansion plans Premium Story

Western Digital’s Khalid Wani on tools, technological innovations, and community initiatives in esports

How do the next generation shop: Understanding their retail pattern

Tick Tock: Maintaining relevance with an audience that gives you 30 seconds to build brand recall

From FY 20-25, social commerce expected to grow at 55-60% CAGR in India: Report

Nitin Gupta, founder and MD, Asymmetrique talks to BrandWagon Online. (Image Credits: Asymmetrique)

Asymmetrique’s Nitin Gupta on AI’s transformative impact on creativity and marketing

Meta launches ‘Know What’s Real’ campaign to create awareness against the spread of misinformation

65% of Indian viewers prefer Connected TV over linear platforms, reveals VDO.AI’s report

Currently, due to the company being in a growth and struggling phase, I spend my weekends at the office

BrandWagon Chai pe Charcha with Adil Qadril Premium Fragrances’ Adil Qadril Premium Story

Adil Qadril, founder, Adil Qadril Premium Fragrances, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Gopika Nair

September 21, 2024 16:30 IST

As the industry matures, we'll see more consolidation, with smaller agencies merging to meet the demands of investment, capital management, and operational resourcing.

Media conglomerates can engage audiences across diverse avenues and platforms

The advantage of having multiple platforms is that each platform within a media network offers unique ways to connect with…

By Guest

September 21, 2024 14:00 IST

One of the most impactful recent marketing campaigns has been for the Barbie movie

BrandWagon Adtalk with Insight Cosmetic’s Mihir Jain Premium Story

Mihir Jain, sales and marketing director, Insight Cosmetic, talks to BrandWagon Online, about the dos and don’ts of digital marketing,…

By Shailja Tiwari

September 21, 2024 12:00 IST

How impactful regional campaigns are changing the game of marketing in India

Regional campaigns act as a catalyst for fostering deeper connections with the local target audience helping the brand and the…

By Guest

September 21, 2024 10:00 IST

The agency collaborates with various clients across different industries

New agency itch emerges to address creativity gaps in a competitive advertising world

Operating on a bootstrapped model, itch aims to focus on delivering effective work and building profit margins rather than aggressive…

By Shailja Tiwari

Updated: September 20, 2024 18:19 IST

D2C brands are navigating the funding winter by focusing on profitability, with several companies reporting improved financial results for FY24.

TCS retains top spot as India’s most valuable brand in Kantar BrandZ report, Zomato named the fastest riser

The report highlights that India’s top 75 most valuable brands have a combined value of $450.5 billion, representing a 19%…

By BrandWagon Online

September 20, 2024 17:00 IST

Regarding the authenticity of vernacular influencers, 30% of respondents perceive them as more authentic compared to their English or Hindi-speaking counterparts. (Image Credits: Freepik)

65% of consumers want more brand collaborations with regional language influencers, report reveals

In terms of platform usage, Instagram is the leading choice for following vernacular influencers according to the report, with 35%…

By BrandWagon Online

September 20, 2024 16:19 IST

Maruti Suzuki India led the list of advertisers in print, closely followed by SBS Biotech.

Print ad space grows by 5% in H1 2024: auto and education sectors drive growth, TAM AdEx report reveals

The automotive sector drove significant growth in print advertising, with a notable 25% increase in ad space compared to H1…

By BrandWagon Online

September 20, 2024 15:30 IST

YouTube Premium price hikes hit subscribers worldwide: What you need to know

YouTube’s new “pause ads” format: A disruption in disguise or the next big thing?

YouTube Pause Screen Ads Expands: Although YouTube advocated that this update would not be intrusive to the users’ viewing experience,…

By BrandWagon Online

September 20, 2024 11:59 IST

India’s wedding industry booms: 3.5 million marriages to drive over ₹4.25 lakh crore spending this season

As per Prabhudas Lilladher’s report ‘Band, Baaja, Baarat and Markets’, factors like the recent reduction in gold import duties from…

By Vaishali Dar

September 20, 2024 09:03 IST

While rural areas demand a deeper presence of national ice-cream players, urban areas, Sodhi says, is where much of the action is centred today, since the market is evolving quickly. But it remains fragmented.

HUL weighs future of Kwality Wall’s amid rising competition in India’s evolving ice-cream market Premium Story

The firm deployed large machines to produce, store and sell the ice-cream at scale.

By Viveat Susan Pinto

September 20, 2024 08:45 IST

IRTH's product line focuses on everyday use, with a price range for bags between Rs 2,500 and Rs 6,500 and premium leather items reaching up to Rs 10,995 a unit.

Titan expands IRTH branded bags with new retail outlets, aiming for Rs 600 crore topline by 2027 Premium Story

IRTH aims to achieve a topline of approximately Rs 600 crore in the next three years, with the combined accessories…

By Viveat Susan Pinto

September 20, 2024 08:15 IST

He said the group will incur capex of Rs 10,000 crore to Rs 12,000 crore over two-three years.

Welspun group eyes Rs 1 lakh crore revenue boost with growth in home textiles, infrastructure, and green energy Premium Story

Goenka said Welspun is expanding pipes business in Saudi Arabia, the US and India and also growing its home textiles.

By Raghavendra Kamath

September 20, 2024 08:00 IST

Kirana stores, Kirana stores and social media, Kirana stores future, Blinkit, Zomato, Swiggy Instamart, Kirana stores delivery

80% of Bengaluru’s Kirana Stores now use udaan’s platform, reveals Redseer report

udaan doubles buyer base in a Year; Redseer highlights the platform’s impact on India’s kirana stores.

By BrandWagon Online

Updated: September 19, 2024 18:39 IST

Last season, we made this a priority under the umbrella of our New Era, which emphasized technology: we want to be pioneers and we are committed to it,” Javier Tebas, president, LALIGA, said. (Image Credits: LALIGA)

Bitget partners with LALIGA as official crypto partner, expanding into Eastern, Southeast Asia, and Latin America markets

The partnership promises exclusive benefits for both organisations and reflects the shared commitment to the “Make It Count” ethos of…

By BrandWagon Online

September 19, 2024 15:00 IST

SVOD subscriptions increased from 110 million to 120 million in 1H 2024, rebounding from a challenging previous year

India’s premium VOD revenues exceed $1 billion in 1H 2024

The data, provided by ampd, a digital measurement platform under Media Partners Asia (MPA), also reveals that 8 trillion minutes…

By BrandWagon Online

September 19, 2024 13:35 IST

ASCI’s advisory stresses that disclosures must be clear, upfront, and not buried in hashtags or links.

ASCI joins ICAS initiative to advance self-regulation in global advertising industry

ASCI joins a global initiative to collaborate on key issues like sustainability and AI in advertising, aiming to enhance consumer…

By BrandWagon Online

September 19, 2024 12:27 IST

YouTube also introduced Hype, a feature that seemingly allows viewers to support emerging creators by “hyping” their videos. (Image Credits: YouTube)

YouTube launches AI features, community tools, and new monetization options for creators

Furthermore, YouTube also launched a new feature called Communities, which will reportedly allow creators and their viewers to engage in…

By BrandWagon Online

September 19, 2024 10:56 IST