Page 119 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Ramas-wamy lauds it as a great example of design used intelligently and locally.

India eyes record haul at Cannes Lions 2025: Can it surpass 2022’s best?

BrandWagon Chai pe Charcha with Expleo’s Phani Tangirala Premium Story

BrandWagon Chai pe Charcha with Proost’s Tarun Bhargava Premium Story

Father’s Day 2025: Campaigns that reflect the modern Indian dad

Starbuzz. ai’s Krishna Priya Akella wants to fix influencer marketing – with AI

Fortune Foods and Blinkit unveil Eid campaign celebrating tradition and convenience

AI fuels retail growth, over 55% report strong ROI: KPMG

VAHDAM India secures Rs 25 crore investment from SIDBI Ventures to fuel global expansion

On the spot with Rakesh Hinduja, Managing Partner & Co-Founder, Wondrlab Network

Blogger’s Park: Message to market

Ranbir Kapoor stars in health-tech startup GABIT’s smart ring campaign

LEGO enters Indian retail market, launches Asia’s largest store in partnership with Ample Group

‘Technology will conquer you if you don’t conquer technology’ Premium Story

FCB India picks up night’s only Grand Prix Premium Story

High logistics & user acquisition costs are weighing on clothing brands’ q-commerce bet Premium Story

Advertising

IPL witnesses 7% More TV ads, 29% more advertisers, 67 fresh brands

Target bets big on TikTok and streaming ads, but results lag behind Walmart

On the Spot Premium Story

Marketing

Ridhira Group appoints Vivek Chaturvedi as SVP, Sales & Marketing

Blogger’s Park: Can D2C brands match the trust enjoyed by legacy players? Premium Story

Lodha vs Lodha: What’s in a name? Premium Story

Media

Despite the decline in subscribers, the industry is expected to partially offset losses through an increase in average revenue per user (ARPU), estimated to grow by 1-3% annually

Indians flock to OTT and free dish services, Is Pay-TV losing the battle?

What India loved on Instagram in 2024: Global trends, regional hits, and rising stars

Dream11 was the most visible startup in 2024, OYO ranks second; Reveals report

Gaming

Diamonds, decks and data: Why Solitario partnered with Deltin

A struggle to survive as online gaming companies continue to subsume 28% GST Premium Story

NODWIN Gaming appoints Ishaan Arya as vice president of sales and partnerships

Digital Marketing

Content marketing transcends the traditional realm of advertising

Festive season marketing strategies for online businesses

BrandWagon Ad Talk with Doceree’s Harshit Jain

The Impact of Digital Advertising on the Buyer’s Behaviour

Martech

First-party cookies have gained traction as privacy regulations and consumer expectations push brands to prioritise user data that is willingly shared. (Image Credits: Freepik)

Limitations to first-party cookies, is third-party cookies a good idea?

No harm in a little extra! Say cashback apps as consumers make a dash for it Premium Story

Sinch India appoints Sunder Madakshira as head of marketing

Adani Enterprises share news today, Adani Enterprises share price today

Adani Airports plans to monetise 640 acres for hotels, retail space Premium Story

A total of 18, three to five star-classified hotels with 4,500 keys will be constructed near the Adani-controlled airports

By Swaraj Baggonkar

September 24, 2024 08:52 IST

MTR’s Prerna Tiku on adapting to modern tastes as it looks to expand market and growth Premium Story

MTR updates its culinary legacy to meet modern consumer demands, emphasising innovation and convenience in the food market

By Shailja Tiwari

September 24, 2024 08:29 IST

YouTube Shopping launches affiliate program in India, aims to empower creators with new revenue streams through product tagging on Flipkart and Myntra.

Everything to know about YouTube Pause ads

In such a situation, is YouTube’s Pause ads the best way out or a game of domino that will pull…

By Gopika Nair

September 23, 2024 18:57 IST

Pee Safe's advertising initiatives seek to shift societal perceptions around menstruation

Pee Safe launches campaign for disposable period panty, achieves one million units sold

Since April 2024, as per the company, it has sold nearly one million units, achieving a 45% repeat purchase rate…

By BrandWagon Online

September 23, 2024 17:00 IST

The salary ranges for various tech roles vary significantly based on experience levels. (Image Credits: Freepik)

What is the average salary of a software engineer at GCCs?

For positions such as Front End Developer, entry-level professionals with zero to three years of experience can expect to earn…

By BrandWagon Online

September 23, 2024 15:44 IST

Among high-end users, OTT subscriptions garnered the most interest, reaching 11.69%, contradicting the assumption that high-end handset users would be naturally inclined towards premium offerings. (Image Credits: Bobble AI)

Mid-range smartphone users drive 60% of searches for premium products, reveals new report

Furthermore, the report also revealed that 26.41% of searches were generated from people falling in the low-end user category, those…

By BrandWagon Online

September 23, 2024 14:01 IST

The Telecom Regulatory Authority of India had, in 2018, recommended auctioning the C-band spectrum between 3,300-3,600 MHz band for 5G services, which was later increased to 3,300-3,670 MHz by DoT. (Image Credits: Freepik)

Broadcasters oppose government’s 5G spectrum proposal, warn of disruption to TV services

IBDF, which represents major broadcasters, was responding to I&B’s letter dated July 15, wherein it was asked to provide inputs…

By Jatin Grover

September 23, 2024 13:15 IST

We are dedicated to innovating and redefining these experiences, pushing boundaries to drive remarkable growth and influence,” Jose Leon, CEO, dentsu X-India, said. (Image Credits: dentsu X)

Vi-John Healthcare awards shaving category media mandate to dentsu X

From what is understood, the account was won following a competitive multi-agency pitch and will be serviced from dentsu X’s…

By BrandWagon Online

September 23, 2024 13:00 IST

Three major China-backed micro-drama apps were downloaded 30 million times across both Apple's App Store and Google Play in the first quarter of 2024, grossing $71 million internationally, according to analytics company Appfigures. (Image Credits: Reuters)

Micro dramas shake up China’s film industry and take aim at Hollywood

China’s $5 billion a year micro drama industry is booming, according to Reuters’ interviews with 10 people in the sector…

By Reuters

September 23, 2024 12:32 IST

Reliance consumer products to ramp up brand presence in FMCG sector

Reliance steps on the gas in FMCG

By Viveat Susan Pinto

September 23, 2024 10:33 IST

In-car voice control takes off with local language integration

Car makers introduce multilingual voice assistants to enhance driving experience in rural India

In addition to Tata vehicles, carmakers like Hyundai, Kia, and MG have also started offering voice commands in local languages.

By Sudhir Chowdhary

September 23, 2024 10:05 IST

Binu Jacob, MD & CEO of Experion Technologies

After hours with Binu Jacob, MD & CEO, Experion Technologies Premium Story

Binu Jacob reflects on his journey in IT, the importance of quality employment, and his passion for driving both in…

By Alokananda Chakraborty

September 23, 2024 09:25 IST

While the higher ad rates did help, the overwhelming competition from streaming services has hit broadcasters hard.

No one’s going gaga over radio Premium Story

FM stations are in trouble

By Alokananda Chakraborty

Updated: September 23, 2024 14:11 IST

Tanishq and De Beers collaborate to educate consumers about natural diamonds in response to the rising demand for lab-grown alternatives.

Tanishq and de beers team up to educate consumers on natural diamonds amid rising lab-grown demand Premium Story

Tanishq and De Beers are gearing up to tackle the growing threat of lab-grown diamonds

By Pallabi Dey Purkayastha

Updated: September 23, 2024 14:19 IST

Google introduces Confidential Matching, a privacy-first tool that enhances targeted advertising while safeguarding user data through advanced cryptography.

Google’s confidential matching: balancing precision ad targeting with user privacy in a post-cookie world Premium Story

Google is trying hard to create a privacy-first ad ecosystem through Confidential Matching

By Geetika Srivastava

September 23, 2024 08:30 IST

For Meesho, the focus this year is to further build on the Mall offering, which was introduced last year

Amazon, Flipkart leverage tech to drive festive sales

Flipkart’s The Big Billion Days and Amazon’s Great Indian Festival kick off on September 27.

By Urvi Malvania

September 23, 2024 08:13 IST

But what exactly is a data clean room? (This is an AI -generated image made with Ideogram)

Are data clean rooms the key to a fine balance between privacy and marketing? Premium Story

Although data clean rooms may offer a compelling alternative for marketers trying to navigate through the complexities of privacy regulations,…

By Gopika Nair

September 23, 2024 08:00 IST

Using artificial intelligence to combat fraud in loyalty programs

The implementation of AI is emerging as a tool to protect such programs and help safeguard businesses and consumers in…

By Guest

September 22, 2024 14:00 IST

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