Page 108 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Blogger’s Park: Expense systems have lost the plot Premium Story

According to Vinod Kunj, founder & CCO, Thought Blurb Communications, trashing 2025 IPL advertising as disappointing would be an exaggeration. In his view, brands like Angel One, Amul and Parle Marie did well creatively and Durex impressed with its social media creativity.

Although the IPL saw over 100 advertisers, only a handful of campaigns impressed

As Royal Challengers Bengaluru take on Punjab Kings in the Indian Premier League (IPL) final on Tuesday, broadcaster JioCinema is cashing in on advertiser frenzy

Ad spot rates for IPL final surge by 30%

However, the celebratory atmosphere was short-lived. The following day, during a victory parade held outside Bengaluru’s M. Chinnaswamy Stadium, a stampede broke out due to overcrowding and a lack of crowd control measures.

‘Speculative in nature’: Diageo refutes claims of RCB stake sale

Janhvi Kapoor becomes the face of Sugar Free

OpenAI’s free image tool draws a million users in just one hour as AI art frenzy takes over

WWE Superstars enter Clash of Clans ahead of WrestleMania 41

When you tell good stories, it leads to better stories: VML’s Senthil Kumar

PhysicsWallah eyes Drishti IAS acquisition ahead of IPO

After hours Premium Story

Can JioHotstar take on YouTube and Instagram? Premium Story

Rasna is mixing emotion with infra in its growth recipe Premium Story

Direct selling veteran Sunil Gupta receives lifetime achievement award

HomeEssentials raises $2.2M from India Quotient, plans omnichannel expansion

Spyne brings AI-powered visuals to India’s used car market

CCI dismisses AGI Greenpac’s complaint against INSCO; Supreme Court upholds INSCO’s resolution plan for HNGIL

51% consumers boycott brands advertising next to hate speech: Report

Advertising

As part of the partnership, Scapia introduced the “Royal Entourage Bus” initiative.

Scapia joins RCB as official partner, rolls out match-day bus and lounge access for fans

On the Spot with Yogesh Chaudhary, director, Jaipur Rugs Premium Story

The proposed DPDP rules challenge marketers to rethink strategy Premium Story

Marketing

Gini & Jony looks to reclaim childhood as Suditi Industries rebuilds a retail icon Premium Story

Lotte plans $300-mn India push

The ‘Sauce King’ Viraj Bahl is now a shark—Will his Veeba success fuel the next big brand?

Media

Bhatia will report to Rahul Joshi, MD & Group Editor-in-Chief, Network18.

Angad Bhatia steps in as CEO of Firstpost and Creator18

Sourav Ganguly joins Olyv as brand ambassador

Blockbuster before release! The rise of pre-sales in Indian cinema Premium Story

Gaming

Fortnite is now offline on every iPhone worldwide as Apple blocks game, Epic Games says

Online gamers in India reach 442 million, 2nd largest in the world, reveals Thornton Bharat and EGF’s report

Felicity Games secures $700,000 worth pre-seed funding from investors

Digital Marketing

Mishra liked Oppo Reno 8T’s campaign featuring Ranbir Kapoor

BrandWagon AdTalk with OML Entertainment’s Komal Mishra Premium Story

Orion awards its digital creative mandate to FoxyMoron

Madison Digital launches its digital creative unit Madison Loop

Martech

To stay competitive in the international markets, Zoho has been focusing on regional expansion since around 2017. (Image Credits: Zoho)

Zoho’s Prashanth Krishnaswami on AI integration, privacy and emerging markets

Clean sweep for connected TV

The compelling case for Indian marketers to embrace experiential marketing with immersive VR technologies

E-commerce brands like Flipkart, Myntra, and Meesho pull out all the stops during festive season sales, leveraging creative ads, Bollywood endorsements, and influencer marketing to attract shoppers.

Festive advertising: Creative strategies fuel e-commerce frenzy Premium Story

E-commerce giants push the envelope to entice festive shoppers with creative campaigns and influencer marketing.

By Pallabi Dey Purkayastha

October 9, 2024 08:53 IST

The ongoing season once again features actor Salman Khan as the host. (This is an AI-generated image created with ChatGPT)

18 years of Bigg Boss: The recipe for reality TV’s long-lasting appeal Premium Story

The show has a basic format, but each season, the broadcaster introduces variations to keep things fresh. Case in point:…

By Anushree Bhattacharyya

October 9, 2024 08:00 IST

After the target audience is set, engaging ads are created to inspire action.

BrandWagon Explainer: Performance based advertising – Pay only for results, no fluff

Rather than simply showing an ad to an audience and hoping for the best, this model ties payments directly to…

By Shailja Tiwari

October 8, 2024 15:59 IST

The company sees its partnership with Patil as a way to connect with a new generation of credit users, encouraging responsible financial habits and informed decision-making.

BOBCARD LIMITED appoints cricketer Shreyanka Patil as brand ambassador

BOBCARD LIMITED aims to redefine the credit card experience by offering solutions that address the evolving needs of consumers

By BrandWagon Online

October 8, 2024 15:02 IST

From what is understood, the two stars will debut with the company’s new campaign. (Image: UNIQLO)

UNIQLO onboards Kareena Kapoor Khan and Sidharth Malhotra as brand ambassadors

The campaign will launch across multiple media platforms, including print, digital, outdoor advertising, and In-store promotional materials.

By BrandWagon Online

October 8, 2024 11:13 IST

"We have not invested properly in Europe because we were not growing. So it's a chicken and egg problem."

Unilever overhauling European homecare supply chain, executive says

Unilever’s global homecare business reported 3.3% underlying sales growth in the first half of this year.

By Reuters

October 8, 2024 09:47 IST

Bajaj Auto-backed Yulu looks to go public in 2-3 years Premium Story

Firm to become profitable in FY26, says CEO

By Swaraj Baggonkar

October 8, 2024 08:41 IST

To enhance the gravity of the situation, a report by the International Association of Privacy Professionals reveals that only 20% of privacy professionals say they are confident in their organisation’s privacy law compliance. (This is an AI generated image with Ideogram)

Can emotional AI understand your feelings without compromising your privacy? Premium Story

Furthermore, as the machine may know you better than anyone else, this too can be concerning as it becomes central…

By Gopika Nair

October 8, 2024 08:00 IST

The survey, which covered 2,987 respondents across cities like Mumbai, Bengaluru, and Delhi.

Influencer marketing drives 11x ROI, boosts engagement across Tier 2 and 3 cities; reveals report

22,000+ influencers generated 67,000+ posts, which engaged 80% of Diwali shoppers.

By Gopika Nair

October 7, 2024 18:41 IST

From what is understood, EatSure Elite will allow customers to accumulate SurePoints with every order placed through the app. (Image: EatSure)

EatSure launches a loyalty program offering free food and exclusive rewards

This program goes beyond the typical offerings of free delivery, and rewards its loyalists with great free food, giving customers…

By BrandWagon Online

October 7, 2024 14:00 IST

The video showcases Penty enjoying The Body Shop products and Plastics for Change merchandise (Image: The Body Shop)

The Body Shop launches ‘Spark A Change 2.0′ campaign with Diana Penty

From what is understood, the campaign includes a video highlighting its ethos, focusing on the theme of festive gifting that…

By BrandWagon Online

October 7, 2024 13:25 IST

"Together, we have successfully brought to life a campaign that drives synergies across travel and lifestyle, setting a new standard for global collaboration,” Stephanie said.

Mindshare and Lufthansa partner on India-Italy Campaign, merging travel and influencer marketing

From what is understood, the partnership aims to blend the creative expertise of both counterparts.

By BrandWagon Online

October 7, 2024 13:00 IST

Former Amazon India country manager Manish Tiwary will assume the role of Managing Director at Nestle India, effective August 2025.

Manish Tiwary to succeed Suresh Narayanan as managing director of Nestle India

Nestle India announces leadership transition with Manish Tiwary set to take over from Suresh Narayanan in 2025.

By BrandWagon Online

October 7, 2024 12:54 IST

Forever New appoints Triptii Dimri as global brand ambassador

Triptii will represent Forever New in major markets, including India, Australia, Canada, South Africa, and Europe.

By BrandWagon Online

Updated: October 16, 2024 17:53 IST

Electronics and fashion are top categories this year, with over half of consumers intending to shop these categories in the festive season sales, the report stated

82 percent of Internet users shop during Diwali, followed by 51 percent in New Year, as per Meta India’s festive season study

Quick commerce is expanding into new categories with one in four electronics purchasers and one in three personal care buyers…

By Anushree Bhattacharyya

October 7, 2024 11:00 IST

The AAAI, established in 1945, is a not-for-profit trade association representing the interests of advertising agencies in India

Prasanth Kumar re-elected as president of AAAI, Rana Barua elected vice president

Rana Barua, Group CEO of Havas India, South East & North Asia, including Japan and South Korea, was unanimously elected…

By BrandWagon Online

October 7, 2024 10:19 IST

Frammer AI, founded by former NDTV executives, raises $2 million from Lumikai to enhance its AI-driven video production platform for brands and media companies.

Frammer AI founded by ex NDTV team raises $2 million seed investment from Lumikai

Frammer AI secures funding to enhance its AI-driven video creation platform, targeting growth in sports and entertainment sectors.

By BrandWagon Online

October 7, 2024 09:36 IST

D2C brands are navigating the funding winter by focusing on profitability, with several companies reporting improved financial results for FY24.

D2C brands report profitability gains as funding winter impacts startups Premium Story

D2C brands’ bottom lines on growth path

By Shailja Tiwari

October 7, 2024 09:07 IST

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