Page 105 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Blogger’s Park: Expense systems have lost the plot Premium Story

According to Vinod Kunj, founder & CCO, Thought Blurb Communications, trashing 2025 IPL advertising as disappointing would be an exaggeration. In his view, brands like Angel One, Amul and Parle Marie did well creatively and Durex impressed with its social media creativity.

Although the IPL saw over 100 advertisers, only a handful of campaigns impressed

As Royal Challengers Bengaluru take on Punjab Kings in the Indian Premier League (IPL) final on Tuesday, broadcaster JioCinema is cashing in on advertiser frenzy

Ad spot rates for IPL final surge by 30%

However, the celebratory atmosphere was short-lived. The following day, during a victory parade held outside Bengaluru’s M. Chinnaswamy Stadium, a stampede broke out due to overcrowding and a lack of crowd control measures.

‘Speculative in nature’: Diageo refutes claims of RCB stake sale

Apple TV+ now available on Prime Video in India—Here’s how to watch!

In a world of quick commerce, Delhivery is taking it slow-er, says Milind Sharma

On the spot with IMAX Corporation’s Preetham Daniel Premium Story

Blogger’s Park: Decoding minds Premium Story

The Rs 1-trillion question: CCI raids on ad agencies Premium Story

Manforce promised AI condoms—Then pulled the ultimate prank

IPL witnesses 7% More TV ads, 29% more advertisers, 67 fresh brands

How a love affair with Kolkata’s famed kathi rolls gave birth to a unicorn Premium Story

Abby Awards 2025: Big wins, bold campaigns, and what they say about India’s media future

Goafest 2025: Day 1 wraps with focus on AI, creativity and Gen Z

No more costly cancellations? CCPA moves to rein in Zomato, Swiggy

Direct selling veteran Sunil Gupta receives lifetime achievement award

HomeEssentials raises $2.2M from India Quotient, plans omnichannel expansion

Advertising

Radio also recorded a 66% fall in ad spending.

Digital takes 63% of e-commerce ad spend as TV and print see big drops

Instagram and Facebook outage sparks 6% surge in e-commerce app usage: Bobble AI report

Sean Donovan appointed President of Omnicom Advertising Group Asia

Marketing

flue-cured Virginia Tabacco, FCV, tobacco exports, export, Export Inspection Council, EIC

The missing link in India’s Tobacco reform is digital traceability at the farm

BrandWagon’s Chai pe Charcha with Teach for India’s Shaheen Mistri Premium Story

Media

Streaming smackdown: Will WWE help Netflix widen base? Premium Story

Controversial advertising: When brands cross the line in shock-and-awe campaigns Premium Story

Trademark wars in India: Rising disputes and high-profile battles in 2024 Premium Story

Gaming

GTA 6 Update: Check launch date, India price, game play, maps and more here

GTA 6 update: How much will Grand Theft Auto 6 really cost? Here’s the price tag

Game of the Week- Shadow Fight 4:Arena

SASTRA unveils a report aiming at curbing betting and gambling in India

Digital Marketing

4AM Worldwide bags digital marketing mandate of Keydemand

TheSmallBigIdea announces senior management elevations

BrandWagon Ad Talk with OML Entertainment’s Tusharr Kumar

Martech

But what exactly is a data clean room? (This is an AI -generated image made with Ideogram)

Are data clean rooms the key to a fine balance between privacy and marketing? Premium Story

DoubleVerify’s Scibids AI elevates Sensodyne’s brand impact and efficiency on YouTube

Google’s contemplated mega deal would prompt new fight with regulators

Ghodawat Consumer has taken a multi-channel approach to promoting the campaign, ensuring it reaches a wide audience

Ghodawat Consumer unveils ‘Barso Ka Bharosa’ campaign for STAR Refined Oil with Raveena Tandon

STAR Refined Oil refreshes its brand identity with a new logo, packaging, and a campaign starring Raveena Tandon, reinforcing two…

By BrandWagon Online

October 14, 2024 18:42 IST

The initiative coincides with International E-Waste Day, aiming to create awareness and provide responsible disposal options for electronic waste.

ASUS India unveils third edition of #DiscardResponsibly campaign to combat e-waste

ASUS India emphasises the importance of a circular economy with educational campaigns and innovative solutions for sustainable e-waste management.

By BrandWagon Online

Updated: October 14, 2024 18:18 IST

Furthermore, it was revealed that the relative superiority of skill remains consistent across non-overlapping time intervals, according to the report.

Consistent winning in online games is not an event of chance, reveals IDF report

In the latest report titled, Modelling the Role of Skill in Online Games, it is also revealed that contestants have…

By BrandWagon Online

October 14, 2024 15:30 IST

“This isn’t just about creating compelling advertising; it’s also about understanding the nuances of the jewellery retail landscape and enabling effective retailer communication, and ultimately, driving tangible business impact for an entire category,” Kiran Ramamurthy, CEO, 82.5 Communications added.

82.5 Communications wins digital mandate for De Beers Group

82.5 Communications has won the creative mandate from De Beers Group, a diamond company.

By BrandWagon Online

October 14, 2024 14:35 IST

While challenges such as data quality and ethical concerns remain, it seems as if the potential benefits far outweigh the hurdles. (Image: Freepik)

Can AI supercharge Performance Marketing without crossing ethical lines?

Some key ethical considerations for using AI in marketing campaigns include data privacy and security, which require transparency in data…

By Gopika Nair

October 14, 2024 10:44 IST

From the Dussehra period till around Diwali, shopping is expected to be at its peak. (Image: Freepik)

Dussehra sales sluggish for durable retailers, e-commerce sees uptick as premium products shine

Brands such as Panasonic, Haier and Godrej Appliances, however, claim that the sales growth has been around 20-30% during the…

By Viveat Susan Pinto

October 14, 2024 08:45 IST

As an advertiser, you don’t have to fear every campaign will get entangled in fraudulent ad traffic. (This is an AI generated image)

Fatal attraction: Ad campaigns and fraudulent traffic Premium Story

Flashback to the classic film “Sholay” where Gabbar Singh taunts, “Kitne aadmi the?” Likewise, the question to ask about digital…

By Guest

October 14, 2024 08:30 IST

Most people don’t stop to assess the consequences of the messages they are putting out.

How Ola’s mishandling of negative publicity sparked a social media crisis Premium Story

As a business leader and public figure, one should realise that negative sentiment voiced online is a customer insight and…

By Geetika Srivastava

October 14, 2024 08:15 IST

With $71.37 billion in ad spending forecasted to be lost to IVT in 2024, the implications of ad inefficiency stretch far beyond mere financial drains. (This is an AI generated image created with DALL-E)

Ad fraud crisis: $71.37 billion in ad spend expected to be wasted in 2024 Premium Story

As marketers pour money into campaigns that fail to connect with genuine audiences, the consequences include diminished credibility and reduced…

By Gopika Nair

October 14, 2024 08:00 IST

"A few movies I admire are Miss Potter, Erin Brokovich and Pursuit of Happiness," Goswami said.

BrandWagon Chai pe Charcha with Viraasat’s Neeja Shah Goswami Premium Story

Neeja Shah Goswami, founder, Viraasat – The Legacy, talks to BrandWagon Online about her weekends, favourite vacation destination and more.

By Gopika Nair

October 13, 2024 17:00 IST

In conclusion, the insurance sector faces significant data privacy risks as digital transformation accelerates. (Image: Freepik)

Addressing data privacy concerns in the insurance sector through digital solutions

Insurance companies may see improvements in client happiness, decision-making ability, and cost-effectiveness as a result of their digital transformation.

By Guest

October 13, 2024 14:30 IST

"When I need a relaxing getaway, the Anantara Hotel in Phuket is my go-to spot," Luthra said.

BrandWagon Chai pe Charcha with VLCC’s Vandana Luthra Premium Story

“On weekends, I love catching up with family and friends over a healthy meal I prepare at home,” Luthra added.

By Gopika Nair

October 13, 2024 11:45 IST

Brands can maximise their success during this period by understanding the diverse personas of festive shoppers and tailoring strategies to meet their needs. (Image: Freepik)

Navigating the 2024 festive season

A blueprint for Indian brands to drive sustained success during and beyond the festive season.

By Guest

October 13, 2024 09:30 IST

The first big 'do' that comes to mind is the idea of 'show, don't tell'.

BrandWagon Adtalk with The Pant Project’s Sukita Tapadia Premium Story

Sukita Tapadia, chief marketing officer, The Pant Project, talks to BrandWagon Online about the dos and don’ts of digital marketing,…

By Shailja Tiwari

October 12, 2024 17:00 IST

BrandWagon Chai pe Charcha with Jewell Paints’ Nitin Jain Premium Story

Nitin Jain, Co-founder and Director at Jewell Paints, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari

October 12, 2024 14:30 IST

India retained its dominance in app consumption, accounting for over 25 billion downloads in both 2023 and 2024 — the highest globally.

Real-time data analytics: Transforming retail marketing through mobile apps

Mobile apps are reshaping the retail landscape by offering personalized experiences, driving sales, and leveraging data analytics for better consumer…

By Guest

October 12, 2024 12:30 IST