Page 103 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

NEC India launches podcast series on diversity and inclusion

77% of BFSI brands turn to influencers to build credibility: Report

Covasant merges with konaAI and DCube to expand Agentic AI in risk management

If Day 1 of WWDC was about expanding surfaces, Day 2 was about deepening experiences.

Beyond the interface: Apple’s quiet WWDC 25 Day 2 updates marketers shouldn’t miss

Interview: Kiran Mani, CEO, digital, JioStar Premium Story

Games24×7 has recovered from the GST hike setback Premium Story

India’s gaming industry to reach $4.5 billion by 2025, faces growth challenges

Zomato wins legal battle; NCLT dismisses insolvency plea

Pocket FM declares war on noise with ‘India, Kuch Acha Suno’

Performance marketers face diminishing returns on social media ad spend: Taboola report

Brands see bigger wins with influencers in IPL, iCubesWire survey reveals

Brands that prioritise social good grow 37% faster: Report

LEGO enters Indian retail market, launches Asia’s largest store in partnership with Ample Group

‘Technology will conquer you if you don’t conquer technology’ Premium Story

FCB India picks up night’s only Grand Prix Premium Story

High logistics & user acquisition costs are weighing on clothing brands’ q-commerce bet Premium Story

Dekh Pagli records 300% growth as demand for desi online humour increases

Advertising

By initiating this campaign, Lakmē aims to bring clarity to consumers navigating a category full of high-SPF labels and limited verification, while reinforcing its role in shaping the standards of sun care in India.

Lakmē to Sunscreens: Don’t SPF me unless you mean it

Porsche join hands with Liter of Light to bring solar lamps to rural India

Emami rebrands Fair & Handsome in growth push Premium Story

Marketing

SkyJumper follows a vertically integrated model, handling park design, manufacturing, installation, and operations in-house—an approach that helps reduce costs and standardize experience across locations.

SkyJumper bets on trampoline parks as India’s indoor recreation market scales up

Ranveer Allahbadia’s Monk Entertainment posts 2.2% revenue growth in FY24, profit rises 58.9%

The great marketing evolution: From monologue to dialogue to community

Media

Breakout Sessions on education, rural entrepreneurship, employability, and inclusion

Synergy and Sustainability Symposium returns for fourth edition

92% use AI, regional content grows 139% in 2024; Report

Bakingo launches Christmas ad campaign titled Magic in Every Bite

Gaming

GTA 6 Update: Check launch date, India price, game play, maps and more here

GTA 6 to launch on May 26, 2026: Check India price, map, features, system requirements and more

Why online gaming industry needs to redefine its model across social media platforms? Premium Story

Game of the week : World Cricket Championship 3

Digital Marketing

BrandWagon AdTalk with Maruti Suzuki’s Shashank Srivastava Premium Story

Build customer loyalty this Christmas with QR-based digital loyalty program

BrandWagon Ad Talk with Jungle’s Shai Samtaney

Martech

"In India, the merger gave us scale and put us in the top 3."

Interview: Navin Khemka, CEO, South Asia, EssenceMediacom Premium Story

Meta, others should give users free option without targeted ads, EU privacy watchdog says

YouTube issues warning against ad-blocking apps; encourages users to opt for Premium

Lloyd ropes in Vijay Sethupathi as brand ambassador for Tamil Nadu

Lloyd partners with actor Vijay Sethupathi to strengthen its presence in Tamil Nadu with a focus on innovative and region-specific…

By BrandWagon Online

October 18, 2024 17:21 IST

The South Zone emerged as a key player, capturing 33% of the print ad share in Jan-Jun 2024, closely followed by the North Zone.

Consumer durables advertising shows 2.9x growth on TV and 81% digital dominance in H1 2024, says TAM report

The report highlights 2.9 times increase in television advertising for consumer durables and home appliances, while print continues to decline…

By BrandWagon Online

October 18, 2024 15:14 IST

The campaign aims to capture attention across social media platforms like YouTube and Facebook, targeting those who can appreciate a good balance of space and efficiency.

‘Space Bhi. Mileage Bhi’: Hyundai’s pragmatic approach to CNG

CNG vehicles often carry baggage—literally and metaphorically

By BrandWagon Online

October 18, 2024 12:43 IST

It is scheduled for 18 October 2024 in Lucknow.

Havas Play launches new IP titled Baithak

It is understood that the inaugural edition of Baithak will feature Piyush Mishra.

By BrandWagon Online

October 18, 2024 10:55 IST

YouTube Shopping launches affiliate program in India, aims to empower creators with new revenue streams through product tagging on Flipkart and Myntra.

Google plans to launch YouTube Premium Lite again: Here is everything you need to know!

Strap: Initially, this paywall plan was launched in parts across the world like Europe, Belgium, Denmark, Finland, Luxembourg, the Netherlands,…

By BrandWagon Online

October 18, 2024 10:00 IST

On the flip side, tweaking a concept more than necessary could hinder progress too.

How nostalgia marketing is reviving festive campaigns while bridging generations Premium Story

The key is to invoke the past without making your brand seem outdated. Brands must ensure their nostalgic elements align…

By Geetika Srivastava

October 18, 2024 08:30 IST

From ancient wisdom to digital dominance, modern spiritual leaders have transformed into global brands, monetizing their presence in the billion-dollar spirituality industry.

Ruling minds and wallets: Gurus, babas, and the rise of spirituality as a billion-dollar empire Premium Story

The commodification of spirituality is on the rise, turning modern gurus and babas into billion-dollar brands, influencing minds, wallets, and…

By Shailja Tiwari

October 18, 2024 08:00 IST

Reliance announces joint venture with Mothercare, aims to expand in South Asia

Under the terms of the agreement, RBL UK will hold a 51% stake in the joint venture, while Mothercare Global…

By BrandWagon Online

October 17, 2024 22:41 IST

Semrush’s acquisition of Third Door Media aims to strengthen resources for digital marketers with expanded content and tools.

Semrush acquires Third Door Media, expands educational offerings for marketers

Semrush enhances its marketing education portfolio by acquiring Third Door Media, publisher of Search Engine Land and MarTech.

By BrandWagon Online

October 17, 2024 18:56 IST

India’s beauty market evolves as HUL, L’Oréal, and D2C brands drive innovation and omnichannel growth, reveals Euromonitor International’s report

Mamaearth, part of Honasa Consumer Ltd, and Forest Essentials from Mountain Valley Springs Pvt Ltd grew their market share

By BrandWagon Online

October 17, 2024 18:16 IST

Interactive Avenues wins social media mandate for Home Centre India

From what is understood, the account was awarded following a competitive multi-agency pitch and will be managed by Interactive Avenues’…

By BrandWagon Online

October 17, 2024 15:45 IST

This arrangement will reverse in 2027, with JSW Sports taking charge of the Men’s team. Business operations will remain under the Delhi Capitals' management. (Image: Delhi Capitals)

GMR and JSW groups announce rotational management system for Delhi Capitals IPL and WPL teams

According to the company, the new structure aims to enhance operational efficiency within the franchise.

By BrandWagon Online

October 17, 2024 14:49 IST

The pricing structure for Amazon Prime in India remains unchanged for now.

Why Amazon Prime Video plans to launch advertisement tier in India

Amazon currently includes ads on Prime Video in the US, the UK, Australia, Austria, Canada, France, Germany, Italy, Mexico and…

By Alokananda Chakraborty

October 17, 2024 13:31 IST

Lionsgate Play offers free access to its entire library for a week, letting viewers explore action-packed films, series, and global franchises without any cost.

Crash the party! Lionsgate Play throws open the gates for a week of free streaming

Lionsgate Play’s festive campaign, ‘Gatecrash Lionsgate,’ gives audiences free streaming access from 18th to 24th October, featuring popular films, series,…

By BrandWagon Online

October 17, 2024 11:53 IST

Amazon to introduce limited ads-higher price model on Prime Video in India

Amazon has announced that Prime Video will begin incorporating limited advertisements in India starting in 2025.

By BrandWagon Online

October 17, 2024 10:41 IST

During the announcement, Nidhi Khare, chief commissioner, outlined the scope of the guidelines, which aim to prevent deceptive practices. (Image: Freepik)

New guidelines clamp down on greenwashing in advertising

The Ministry of Consumer Affairs has released new guidelines mandating that any product claiming to be eco-friendly, green, or sustainable…

By BrandWagon Online

October 17, 2024 10:15 IST

While Dussehra releases such as Alia Bhatt’s Jigra and Rajinikanth’s Vettaiyan have not lit up the box office, exhibitors are counting on a spate of new releases through the rest of the October-December period, which some cinema owners say may reduce interest in re-releases. (Image: Freepik)

Re-releases boost box office collections in FY25 amidst new movie slump

Stree 2’s box office sales contributed to more than half of August’s box office business.

By Viveat Susan Pinto

October 17, 2024 08:32 IST

In conversation with BrandWagon Online, Sai Abishek, head, factual and lifestyle cluster - South Asia, Warner Bros. Discovery

Warner Bros.’ Sai Abishek on expanding originals among others Premium Story

Moreover, the growing demand from consumers for adventure, culture and culinary exploration has paved the way for channels like Discovery…

By Anushree Bhattacharyya

October 17, 2024 08:00 IST

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