ThinkROI, a digital media and creative agency, has partnered with Mr. DIY, a home improvement retailer, as its official digital media partner. From what is understood, the collaboration aims to use digital media tools and technology to enhance Mr. DIY’s brand presence and recognition among Indian audiences.
“Our association with Mr.DIY goes beyond the traditional brand-agency relationship; it aims to create a new niche for the home improvement retail concept, which is quite nascent in the Indian market. ThinkROI aims to enable Mr.DIY to reach new heights in the digital world by turning over a new leaf in the Indian home improvement landscape,” Rupinder Singh, chief business officer, ThinkROI, said.
ThinkROI, which has worked with brands such as AMD, Veera Browser, VLCC, Redington, and others, offers services including branding, creative development, SEO, performance marketing, and marketing technology.
“As we join hands with ThinkROI, we aim to not only establish how Mr.DIY is the perfect one-stop shop, but also establish it as an integral part of every Indian family, catering to the needs of every member. With cutting-edge technology backed by effective communication, our goal is to get our audience to indulge in the Mr.DIY experience,” Maneesh Sharma, CEO Mr.DIY India, added.