The India Chapter of the International Advertising Association (IAA) in collaboration with The Indian Society of Advertisers (ISA) hosted the IAA and ISA Retrospect and Prospects with Manish Anandani, managing director – India, Kenvue (erstwhile Johnson & Johnson Consumer Health) on April 24, in Mumbai. Kenvue was the presenting partner while ABP News and Fortune Edible Oils and Foods were the supporting partners for the event.
“The Indian FMCG industry has been a driver contributing to India’s economy. There have been many factors like a young dynamic India, increasing urbanisation and a rising middle class which are presenting opportunities for the industry to pivot and scale. Today, we are witnessing ‘Many India’s’ with various consumer cohorts, making it imperative for brands to design personalised, customised and immersive campaigns to better engage with these audiences,” Manish Anandani, managing director – India, Kenvue (erstwhile Johnson & Johnson Consumer Health), emphasised.
Anandani further added that there have been big shifts in consumer behaviour, with sustainability, purpose, and transparency being prioritised by the conscious consumer which would further continue to shape the marketing agenda of the FMCG companies.
“IAA has always been at the forefront of activities that benefit the Marcom Industry. Whether it be the Leadership Awards which are for the marketers, to having an all-advertising jury for our creative awards called IndIAA to having an annual program named the Retrospect & Prospects where a leading marketer gives a perspective of the highs and lows of the last year and some crystal ball gazing about the year ahead, we have always done path-breaking initiatives,” Avinash Pandey, president, IAA India Chapter and CEO, ABP Network, said.
“An insightful presentation by Manish Anandani in retrospect and prospect session, dwelling into macro and micro opportunities of the India growth story driven by GDP, demographics, customer sentiments, rapid digitalisation, evolving shopping and consumption behaviours has thrown interesting light on the possibilities ahead,” Sunil Kataria, chairman, The India Society of Advertisers and CEO, Raymond’s Lifestyle Business, said.