At the Global Fintech Fest (GFF) 2024, Vivek Deep, executive director of the Reserve Bank of India (RBI), announced the rebranding of the Bharat Bill Payment System (BBPS) to Bharat Connect. This significant change aims to rejuvenate and enhance the BBPS brand.
Bharat Connect, developed by NPCI Bharat BillPay Limited (NBBL), represents a broader vision beyond a mere bill payment system. The rebranding reflects NBBL’s commitment to creating a comprehensive ecosystem that links individuals and businesses through an integrated platform.
The announcement was made in the presence of Ajay Kumar Choudhary, non-executive chairman and independent director of NPCI.