IAM Group of Companies has been appointed by Pearson India to lead its strategic marketing initiatives in higher education.
“We are looking forward to working with Pearson India. Their commitment to education aligns with our values. We look forward to developing marketing campaigns that resonate with educators and learners alike,” Aditya Uppal, COO, IAM Group of Companies, said.
This collaboration aims to bring together Pearson’s educational offerings with IAM’s expertise in data-driven marketing strategies and innovative solutions. Reportedly, it’ll include crafting digital campaigns, social media strategies, and content that resonates with both educators and learners.
“We are looking forward to partnering with IAM Group to drive our marketing initiatives for our higher education business in India. I believe collaborating with IAM Group allows us to reach academia and learners with our offerings and support initiative,” Vinay Kumar Swamy, country head, Pearson India, said.