Niyo, a fintech company, launched its new campaign to make international travel and financial services more affordable. According to the company, the campaign highlights zero fees across forex, flights, visas, ATMs, remittances, and mutual funds.
“At Niyo our endeavour has always been to simplify financial services while ensuring our users get value for their money, our goal with this campaign is to deliver both value and engagement to our users. This campaign reflects that ethos by combining our zero-fee promise with a creative, pop culture-inspired approach. By turning ‘zero’ into a hero, we have crafted a campaign that’s both engaging and informative, perfectly aligning with our mission to make financial solutions accessible and enjoyable. Zero is the real hero this festive season, and we are excited to see how our users embrace it.” Sushanth Ravikumar, SVP – head of marketing and growth, Niyo, said.
Drawing from popular culture, the ads reimagine iconic movie characters. For example, ‘The Lion King’ becomes ‘Zero Forex Markup King’ and ‘Captain America’ is projected as ‘Captain O Forex,’.