Mixed Route Juice, a marketing agency, has announced that it has won the mandate for JungleBerry. Additionally, the marketing agency has conceptualised a campaign for the brand after the multi-agency pitch.
Collaborating with the photographer Vansh Virmani and stylist Jahnvi Bansal, Mixed Route Juice orchestrated a photoshoot that captures the essence of JungleBerry’s products in a visually striking manner. The photoshoot, featuring a model, blends grace and the beauty that JungleBerry embodies.
Talking about the mandate, Amrita Sharma, founder, Mixed Route Juice, said, “The concept behind the campaign is to convey the inherent goodness of JungleBerry’s products through a visually striking and authentic representation. Nature is the ultimate source of beauty, and our collaboration with JungleBerry aims to celebrate that in a way that resonates with consumers. Advertising needs to be honest. With this campaign, we wanted to show the world the truth in our products. Simply put, the DVC works like a cross between a behind the scenes montage, testimonial and proof of work video.”
Moreover, the campaign showcases the agency’s prowess in crafting narratives for brands in the lifestyle and wellness space. The agency is further planning the second leg of this campaign. This phase will reveal the model using JungleBerry products a day before the shoot, creating a narrative that underscores the authenticity and efficacy of JungleBerry’s offerings.
“We are happy to collaborate with Mixed Route Juice for this campaign. Their creative approach and dedication to highlighting the natural goodness of our products align perfectly with JungleBerry’s ethos. We believe this collaboration will resonate strongly with our audience,” Nitin Dhawan, co-founder, JungleBerry, added.