Mitsubishi Electric, a global leader in electric and electronic equipment manufacturing, has launched a campaign in India titled ‘India’s Partner For A Sustainable Future.’ The campaign is an extension of the brand’s ‘Partnering India’s Dream to be No. 1’ initiative, aiming to strengthen its brand presence and support the nation in addressing key social challenges through integrated solutions and products.
The campaign, introduced with a brand film centered on the ‘Light of Enrichment,’ emphasises Mitsubishi Electric’s commitment to fostering India’s sustainable progress. The film showcases how innovations bring light to various aspects of life, from urban landscapes to rural classrooms. The ‘Light of Enrichment’ symbolises Mitsubishi Electric’s transformative impact across India, facilitating family journeys with electric vehicles, empowering children with technology education, and enhancing efficiency in manufacturing through diverse solutions.
“We are a purpose-driven brand dedicated to building a better nation, emphasizing our contributions to sustainability, innovation, smart information and societal well-being with the vision of nation-building and positive change. This new campaign is a testimony of how Mitsubishi Electric is supporting in shaping a brighter and sustainable future for India through its extensive solutions,” Kazuhiko Tamura, managing director, Mitsubishi Electric India, said.
In the first phase of the campaign, a 140-second digital film has been created on the theme of Circular Digital-Engineering Company aiming to achieve sustainability and enrich lives at its core which will be launched and promoted through digital platforms. This campaign aims at a larger prospect of enriched digital branding avenues in the coming phases.