With increasing media choices in the digital space, brands, creators, and platforms must maintain current narratives. Next Narrative, a media company, assists creators in expanding reach and revenue while achieving business outcomes for brands. It is led by Mohit Jagtiani, formerly of Google (YouTube) and Viacom18, and Simran Hoon, formerly of QYOU Media and Viacom18. The company aims to produce long and short-form branded content and intellectual properties.
Next Narrative aims to focus on understanding consumer preferences, aiding brands in audience connection, and supporting creators in narrative development.
“There are too many brands vying for the same audience. This has inadvertently led to an obsession with performance marketing and immediate outcomes. A very few are focussing on building brand loyalty. Next Narrative believes that in today’s cluttered environment, a compelling attraction to a brand, brand loyalty and consistent
business outcomes has to be created with the right story, the right content and the right creator(s). With the 3Cs of creator, content and commerce converging, I could not have asked for a better time to take the entrepreneurial leap and add the 4th C of connection with Next Narrative,” Mohit Jagtiani, founder and CEO, Next Narrative, said.
“Storytelling has always been in my DNA. While working at Viacom18 together, Mohit and I experienced first-hand impact of the right story, in the right hands, told to the right audience. With our industry knowledge and the right partnerships, we always knew we wanted to create something creative and drive impact. I have had a rewarding career spanning 30+ years working with the broadcast media in its golden age and with the digital media which is today a tour de force. What remains unchanged across the years and types of media is the ability of tell great stories to solve brand challenges,” Simran Hoon, Partner, Next Narrative, added.
Whatever the medium- episodic series, creator collaboration campaigns or podcasts-Next Narrative aims to focus on building brand loyalty. Under Mohit and Simran’s leadership, the company aims to drive results for brands by developing compelling content. Today, creators are media powerhouses with loyal communities. Next Narrative aims to partner with these influencers and creators niche, big and small, who can authentically bring brand stories to life.