Filamchi Bhojpuri, a regional movie channel from the house of IN10 Media Network, announces 50 world television premieres (WTPs) to entertain its audience this festive period.
With planning and audience-centric focus, the channel is geared to bring to its viewers a cinematic experience over the next three months. Each film has been handpicked to cater to the taste of the Bhojpuri audience. The titles include films like Farishta, Raja Doli Leke Aaja, Prayagraj featuring stars like Khesari Lal Yadav, Dinesh Lal Yada ‘Nirahua’, Arvind Akela ‘Kallu’, respectively.
“We are confident that this continuous stream of films will not only expand our viewer base but also foster even stronger bonds of loyalty with our audience. These films have been hand-picked and curated to coincide with festivals, underlining our commitment to becoming the ultimate destination for Bhojpuri entertainment,” Rajeev Mishra, VP – programming and strategy, Filamchi Bhojpuri, said.
The channel has devised a comprehensive marketing strategy spanning high-reach TV plans across music, Hindi GEC, and kids genres.