FCB Group India has announced ‘FCB NOW’, a program for brands and platforms to develop solutions.
From what it’s understood, this program has been made possible through FCB’s partnerships with Amazon, Google, LinkedIn, Jio, Meta, and ShareChat. This program aims to emphasise on generating ideas, building innovative programs, creating workstreams, and solving client problems through tools and solutions, including integrating AI and other advanced technologies.
“I believe FCB NOW represents an opportunity for brands to not only understand the future of the digital landscape but also explore potential solutions for building strategies using technology, AI and content, etc. We are looking forward to bringing together some of the platforms in the digital space to inspire our brands with solutions for the future. This program intends to align with our company’s mission of building brands, with creativity fuelled by diversity, data and technology to drive big brand success,” Dheeraj Sinha, CEO, India and South Asia, FCB Group, said.