Equitas Small Finance Bank has announced its partnership as the official banking partner with Chennai Super Kings. As per the company, the rekindled partnership symbolises the team’s journey of coming back home with Equitas’ campaign ‘Bank Behind Champions’.
As part of this partnership, Chennai Super Kings team will sport the Equitas Small Finance Bank logo on the leading side of headgear.
Talking about the partnership, Murali Vaidyanathan, senior president and country head – branch banking – liabilities, products and wealth, Equitas SFB, said, “At Equitas, we believe in taking pride of one’s performance and it is our delight to partner with the home team again as CSK has exhibited their resilience and skills across multiple seasons. Associating with a team of champions, we look forward to strengthening the society by providing crucial financial support to our customers to be champions in their respective lives. Being the bank behind Champions, we take pride in the performance of our team in spreading joy through our beyond banking initiatives is our journey towards building progressive and committed banks.”
The campaign also showcases Equitas’ contribution in shaping up individuals’ lives through the ‘Beyond Banking’ initiatives.
Through this collaboration, Equitas is introducing a range of banking benefits up to seven percent interest on savings, no maintenance charges, reward points on all debit cards and contactless KYC video services with the aim of building stronger connections. Currently, Equitas aims to further expand its footprint and extend its services for both customers and cricket enthusiasts.
“We are happy to announce the return of Equitas Small Finance Bank to our family for the upcoming 2024 season. Our strong bond extends beyond the cricket field, encompassing collaborations for the Super Kings Academy and Junior Super Kings. We believe that their vision of elevating the lives of Indian youth aligns seamlessly with our quest for excellence and are confident of establishing a winning synergy on and off the field,” Kasi Viswanathan, CEO, Chennai Super Kings, added.