Deleo announced that it has assigned its digital creative responsibilities to Digitas India, a connected marketing agency within the Publicis Groupe, with brands such as Figaro and Bertolli.
The collaboration entrusts Digitas India with the creative and social media responsibilities for Deoleo’s products, including Figaro Olive Oil, Bertolli Olive Oil and Figaro baby range. The objective is to transform the classic brands through digital narratives and enhanced consumer engagement. Digitas India will also help the brands venture into new markets while reinforcing existing clientele’s allegiance and heightening olive oil consumption awareness.
“Building a brand on social media takes a deep understanding of the platforms, how the audiences interact with the content on these platforms and an appreciation of the brand and category. We hope to bring the best of all these to make Figaro and Bertolli a success on social media,” Sonia Khurana, chief operating officer (COO), Digitas India, said.
Deoleo, with its legacy in premium olive oil marketing and distribution, is looking forward to this partnership as a move in its digital transformation journey.
“Collaborating with Digitas India represents a step in our strategy to connect more deeply with our consumers by leveraging social media. Their creative ideas align entirely with our brand ethos, and we are confident that this partnership will help us tell our story in more convincing and significant ways to our audience,” Satarupa Majumdar, marketing director – India and Middle East, Deoleo, said.
The partnership heralds the launch of a series of campaigns designed to showcase the attributes of Deoleo’s products while engaging a wider audience through creative and interactive social media marketing initiatives.