Dentsu Creative Webchutney announced that the company has secured the digital mandate for Godrej Professional, the professional hair brand under Godrej Consumer Products Limited (GCPL). The account was awarded after a multi-agency pitch and will be managed from the agency’s office in Mumbai.
“The decision to collaborate with Dentsu Creative Webchutney was driven by their exceptional ability to combine creativity with strategic insight. We are excited about the potential this partnership holds and look forward to creating impactful campaigns that not only enhance our brand but also inspire our audience,” Aradhita Utterkar, marketing head, Godrej Professional, said.
Under the mandate, Dentsu Creative Webchutney will develop the digital marketing strategy and implement campaigns for Godrej Professional. The agency plans to utilise its expertise in data and technology to provide digital solutions and brand engagements aimed at positioning Godrej Professional as a leading choice in salons and enhancing consumer loyalty.
“This is undoubtedly a special win for all of us. The win further validates our digital-first mindset and our ability to leverage new-age possibilities while contextualising them to the business opportunities in play. We truly feel humbled by the team’s belief in us and look forward to partnering with them in their journey ahead,” Nikhil Kumar, managing partner (West), Dentsu Creative Webchutney, added.