Graviss Foods, the parent company of Baskin Robbins, is poised to achieve a significant milestone with the inauguration of its 1000th Baskin Robbins store in India and the SAARC region in 2024. The milestone underscores the company’s strategic focus on expanding its presence in Tier 2 and 3 cities while consolidating its market position in key metropolitan centers.
Over the past three years, Baskin Robbins has maintained its commitment to innovation by introducing a range of new products, including enticing ice cream cakes and desserts. This steady stream of new offerings reflects the brand’s dedication to meeting the evolving preferences of its customers and staying ahead of the competition.
Moreover, Baskin Robbins has made substantial investments in infrastructure to support its growth trajectory. In 2022, the company invested Rs 100 crore in a new factory in India to meet the increasing demand for its products. The investment not only enhances the brand’s production capacity but also underscores its long-term commitment to the Indian market.
In recent years, Baskin Robbins has expanded its presence beyond traditional parlours and is now available in over 4,000 retail outlets across major cities. This expansion reflects the brand’s proactive approach to reaching a wider customer base and ensuring accessibility to its products.
With an extensive presence of over 900 stores across 250 cities, the brand is strategically leveraging its robust franchise network to drive growth. The company has implemented various initiatives to enhance connections with its expansive franchise network in India and the SAARC region. Additionally, there is a concerted effort to expand the sales force and enhance their skills to deliver elevated customer service in alignment with the brand’s ethos, fostering repeat patronage.
“As India strides towards becoming the world’s third-largest economy by 2030, Baskin Robbins India recognises the impact of the country’s sustained growth and rising aspirations & affluence. With a commitment to providing high-quality ice creams & desserts in vibrant and convenient locations across the nation, we are happy to aim to reach a major milestone of 1000 stores spread over 270+ cities in the country making BR the largest Ice cream Parlor chain in India. We believe in the power of ice cream to contribute to the nation’s Happiness, economic growth, and job creation.” Vikram Seth, Managing Director, Graviss Foods, said.