Archies, a gifting brand, launched its new digital ad campaign titled #SabKiDiwaliHappyWali. According to the company, this aims to recognize the contributions of store managers and staff in enhancing the festive shopping experience. The campaign highlights the dedication of these individuals, emphasizing their commitment to customer needs and satisfaction as they create a welcoming atmosphere for shoppers.
“Diwali is a time for togetherness and celebration, and this year we wanted to highlight the people who work tirelessly to make it magical for everyone. Diwali is about spreading joy, and we want to recognize those who make it special for our customers,” Varun Moolchandani, executive director, Archies, said.
From what is understood, the campaign is focused on the behind the scenes efforts. It is live on Archies’ social media channels and YouTube.